A few examples of brands using SMS text messaging to its fullest potential as mobile, young customers prepare to return to class.
It’s back-to-school time again. So what’s new this year in the world of digital marketing for retailers? For some, it’s about launching new digital campaigns to capture mobile-savvy consumers. Others, like Kohl’s, are building on last year’s successes and taking them to new heights. For almost all of them, though, this year is about SMS texting.
According to research by SinglePoint, 90 percent of all text messages are read within 3 minutes of being received on the mobile phone. That’s amazing, although not entirely surprising when you think about it. Everyone texts. Well, almost everyone. Some people don’t. But that’s another story and usually ends with “get off my lawn.” The point is that people who do text tend to read texts too. They are most often short and to the point, so that helps.