Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Cloud Infographic: Retail Big Data - CloudTweaks.com: Cloud Information

Cloud Infographic: Retail Big Data - CloudTweaks.com: Cloud Information | Integrated Brand Communications | Scoop.it
Retail Big Data - With the heavy interest in Big Data continuing to grow, we are amazed at the number of industries starting to incorporate big data services
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A nice concise summary of the uses and benefits of #bigdata for retail brands.

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Renault Uses Mobile Apps To Bring Brand Content To Life

Renault Uses Mobile Apps To Bring Brand Content To Life | Integrated Brand Communications | Scoop.it

Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicated that tablet adoption has accelerated: 34% of American adults now own tablet computers, versus only 18% during the same period in 2012.


 To keep pace with this continuing rise of mobility, organizations across industries and verticals are investing in branded mobile experiences.


Renault, a luxury automobile manufacturer, has partnered with Adobe to provide a detailed brand publication on smartphones and tablets. Using the Adobe Digital Publishing Suite, Renault is engaging fans on multiple mobile devices with immersive and educational experiences focused on the Captururban crossover vehicle, according to Philippe Reynaud, Head Of Mobile Devices at Renault. As of June 2013, the apps had been downloaded 15,300 times.

 

Russ Merz, Ph.D.'s insight:

Interesting example of channel #convergence of mobile and retail in the auto industry that improves the customer's shopping experience.

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Grocery Retailers Embrace Multichannel Tech Tools

Grocery Retailers Embrace Multichannel Tech Tools | Integrated Brand Communications | Scoop.it

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology. A survey of grocery retailers in North America conducted by RIS News the and International Data Corporation (IDC) Retail Insights in June 2013 found that the vast majority of respondents—more than eight in 10—said that investments in technological improvements would take place over the next year.

 

A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels. The idea of ordering online and picking up in-store, once a rare experience, is quickly becoming the norm. The survey found that half of those polled already offered the service, and that more than half of those that didn’t yet have it planned to offer it within 12 months.


Russ Merz, Ph.D.'s insight:

Investments in customer facing technology by grocery #brands growing as #retailers jocky to stay up with the competitive #multichannel environment. 

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MediaPost Publications Will Target's Cartwheel Start Social, Mobile Revolution? 05/10/2013

MediaPost Publications Will Target's Cartwheel Start Social, Mobile Revolution? 05/10/2013 | Integrated Brand Communications | Scoop.it

Will Target's Cartwheel Start Social, Mobile Revolution? - 05/10/2013

 

In a move designed to make the retail world sit up and take notice, Target is inviting shoppers to come to Cartwheel, a partnership with Facebook that it hopes will finally find a way to effectively combine retail, mobile and social media.

 

The site is now in beta, and the Minneapolis-based chain says it will roll out shortly, “starting with a select group of REDcard holders.” The concept allows users to browse bargains and deals exclusive to the site. After choosing their offers, users then share them with friends; the more they share, the more they save. Because cartwheel.target.com can be accessed from computer, tablet or mobile device, it fits into Target’s broader mobile initiatives. (The chain continues to be among the industry leaders in accepting and creating mobile coupons, for instance.)

 

Still, some experts are puzzled about just how well this new Target/Facebook partnership will play with customers. “This is an interesting effort to link mobile and digital couponing with the reach and social aspects of Facebook,” Neil Stern, senior partner at McMillanDoolittle, a Chicago-based retail consultancy, tells Marketing Daily. “It could also be less relevant here in many categories -- am I really going to share with friends that I added a dozen eggs to my cart?”

 



Russ Merz, Ph.D.'s insight:

"Social shopping" coming to Target with some help from Facebook. What do you think, a good idea?

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