How to Build a Content Marketing Machine Part II | Business 2 Community | Integrated Brand Communications |

As I discussed in my Last post How to Build a Content Marketing Machine Part I in order to succeed in Content Marketing you need to build an efficient Content Marketing Machine. The term “Content Marketing Machine” I’ve borrowed from Marketo who have published an eBook with the same title. If you haven’t read my earlier post then please read it before moving forward.

In the last post I’ve discussed 3 of the seven ideas discussed in this book. In this post we’ll discuss the next 4 ideas.


For your convenience I’ll once more list all the seven original ideas .