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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Pinterest Marketing Metrics: What do they all mean? [Infographic]

Pinterest Marketing Metrics: What do they all mean? [Infographic] | Integrated Brand Communications |

Do you know about all the Pinterest marketing metrics and what they do? See how you can use them to track your brand's activity on Pinterest!


There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it!


We found a great infographic

from and and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.

Russ Merz, Ph.D.'s insight:

A summary of some key Pinterest metrics brands can track.

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Pinterest Marketing Tips: What You Can Learn From 20 Big Brands | Slideshow

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands | Slideshow | Integrated Brand Communications |

Having a specific strategy for using Pinterest is still an entirely new realm, and it can help to have some inspiration from others who have blazed the trail for the rest of us. Pinterest-marketing experts such as Cynthia Sanchez of Oh So Pinteresting have helped show other marketers how Pinterest can be beneficial to their businesses.


For some companies, Pinterest can be a huge online marketing opportunity. To know how to make the most use of the picture-sharing platform, sometimes it's best to look at how larger companies are using Pinterest and getting it right.


The following 20 brands on Pinterest give us some insight into the type of content that makes users gain so many followers, as well as how your target audience's overall exposure to and perception of your brand makes an impact when building up a faithful online community.

Russ Merz, Ph.D.'s insight:

Good examples of how the "card based" design approach of #Pinterest can be used by #brands.

Peg Corwin's curator insight, September 8, 2013 2:09 PM

Here are the Pinterest lessons from Brands.  Now click to see how they do it!

 - Lowe's: specific boards about a single topic
 - Martha Stewart Living: more is better
 - Real Simple: know your brand
 - Whole Foods: be creative with naming your boards
 - Self Magazine: stay relevant with the times
 - Refinery 29: integrate web content with Pinterest
 - Today show: pin regularly
 - Etsy: when promoting, think visually
 - Sephora: make sharing easy
 - Ellen DeGeneres: do what you do best
 - The Knot: feature what's most creative
 - L.L. Bean: be mindful of customer habits
 - Country Living: don't forget to customize
 - Birchbox: engage your customers
 - Everyday Health: be sure to link back to your website
 - Jetsetter: populate your boards with pins
 - Sarah Fogle: be consistent
 - Popsugar: try creating sub-profiles
 - Nordstrom: be transparent and accessible
 - Mashable:

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Integrated Brand Communications |

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.


Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another.

Different Networks For Different Reasons

While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness.

Russ Merz, Ph.D.'s insight:

Implications may be different across product categories.

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7 smart ways marketers are using Pinterest to drive sales

7 smart ways marketers are using Pinterest to drive sales | Integrated Brand Communications |

Marketers are learning fast that Pinterest boosts business. The red-hot social media site generates on average 78 cents in sales and two website visits every time a customer finds an image or video she likes on the web and posts it on Pinterest for all users to see, according to research firm Piquora. Here are some smart ways marketers are getting customers to “pin” their products:

Russ Merz, Ph.D.'s insight:

Seven very useful ways for #brands to use #Pinterest from launching sites, to creating interest attracting board names, to developing on-site competition promotions. All supported with short case examples.

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How To Build The Perfect #Pinterest For Business Profile [Infographic]

How To Build The Perfect #Pinterest For Business Profile [Infographic] | Integrated Brand Communications |

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently reached 12M, continues to grow, and it has become the fourth-largest web traffic referral source behind Google, direct and Facebook. However, small businesses and enterprise software companies continue to challenge the utility of using Pinterest for business outside of promoting crafting and food to women.


Via Gladys Pintado
Russ Merz, Ph.D.'s insight:

Good guidelines for brand managers who need to use Pinterest for reaching their target customers.

Hone's curator insight, April 23, 2013 3:16 AM

Everything can generate business as long as it offer a valuable content.