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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Survey Of 500+ Publishers Reveals How They Want To Be Pitched | Integrated Brand Communications | Scoop.it
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.
Russ Merz, Ph.D.'s insight:

Do you know what will help get your press release published? These research finding can help.

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2014 PR News and PR Newswire Survey: PR and Marketing Are Aligning, Now What?

2014 PR News and PR Newswire Survey: PR and Marketing Are Aligning, Now What? | Integrated Brand Communications | Scoop.it

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing and advertising. At the highest level, our joint survey revealed a true movement toward alignment across the three disciplines—but it is important that we take a deeper look at the results and not “call it a day.”

 

There is still much work to be done to ensure that these departments, agencies and practitioners are truly working together in additive, differentiated ways, and not simply cannibalizing each other’s efforts.

 
Russ Merz, Ph.D.'s insight:

A brief summary of recent research done by PR Newswire that examined the alignment of PR, advertising and marketing.

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Reputation And Crisis Management In The Digital World

Reputation And Crisis Management In The Digital World | Integrated Brand Communications | Scoop.it

In life, and in business, reputation is everything.That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image.This is especially true in the digital world where radical transparency and high customer expectations reign supreme. Ignoring strong public digital voices isn't an option any more. Companies have to learn to not only communicate effectively in the social media age, but to truly listen to the social chatter and respond in the way that align with both brand and customer expectations.

Russ Merz, Ph.D.'s insight:

Useful managerial advice for how to handle a crisis that could damage the reputation of a #brand or company.

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6 Reasons Why B2B Social Marketing is Different Than PR

6 Reasons Why B2B Social Marketing is Different Than PR | Integrated Brand Communications | Scoop.it
We can all agree on the value of PR and B2B Marketing, but do we know the differences?. Topic: Customer Experience
Russ Merz, Ph.D.'s insight:

Here are six reasons why B2B social marketing is different than PR:

B2B social marketing is about engaging prospects and customers. PR is about influencing the news media and industry analysts.B2B social marketing is about finding, engaging, and converting prospects into qualified leads. PR is about driving brand awareness and social buzz.B2B social marketing is about building relationships. PR is about making news.B2B social marketing is about bestowing value with helpful content and conversations. PR is about talking about your company and why it’s special.B2B social marketing is about what’s relevant to prospects and customers. PR is about what’s relevant to influencers.B2B social marketing is about the quality of your social community. PR is about the amount of fans, followers, and social reach you have.
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Social Media Monitoring Survey Results Conducted by Business Wire and PR News Revealed | Business Wire

Social Media Monitoring Survey Results Conducted by Business Wire and PR News Revealed | Business Wire | Integrated Brand Communications | Scoop.it

Business Wire and PR News recently fielded a survey to gauge how public relations professionals are using the data from their social media monitoring efforts and find out if they feel monitoring has made a difference so far in their businesses. The two most common uses of data from social listening among the 300 professional communicators who participated in the survey are "to listen to customers and prospects" (72%) and "to find influencers" (60%). (See infographic.)

 

“They need to monitor actionable data for the company to put to use.”

When asked if social media monitoring has been effective for their company, a surprising 26% said not yet, while 10% said no. So while the practice is in effect, obvious business benefits are not always clearly seen. One possible reason: Not only is the practice of social listening in its infant phase, the question of how to apply lessons from that data is still murky.

 

"PR people are good at generating action [on social channels], but not yet understanding what the data can provide internally," said Serena Ehrlich, director of social media at Business Wire, who spoke about analyzing PR data at PR News' Measurement Conference in Chicago on Nov. 20. "They need to monitor actionable data for the company to put to use."

Russ Merz, Ph.D.'s insight:

A report on recent survey findings finds that 64% of #PR professionals find that #socialmedia monitoring is effective at generating actionable insights for their clients.

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Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity | Integrated Brand Communications | Scoop.it

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands.

 

Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can include federal investigations, appearances by company execs before congressional committees, class-action lawsuits, and months of scathing headlines, all of which can precipitate a major loss of consumer trust.

 

“Big companies spend millions, billions of dollars building their brands over 20, 30, 40, 50, 100 years,” says Eric Chiu, president and co-founder of cloud security automation firm HyTrust. “If something bad happens, like the breach at Target, all that can be gone in one fell swoop.”

 

First and foremost, companies should take all possible steps to safeguard sensitive data. An ounce of prevention (translation: millions of dollars in technology upgrades and IT hires) can outweigh a pound of cure (many more millions of dollars and months of PR, social and paid-content spinning as a brand’s image threatens to go down the tubes).

 
Russ Merz, Ph.D.'s insight:

A very good discussion of the issues related to the storage and security of sensitive personal data. All #retailers should be taking steps to tighten up their systems to head off potential #PR nightmares.

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Renee Still's curator insight, September 30, 2014 5:26 PM

The vulnerability of data been exposed can decrease the trust that customers have in a brand and therefore have a detrimental effect on brand equity as a result.

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Why Content Marketing Matters? (Infographic)

Why Content Marketing Matters? (Infographic) | Integrated Brand Communications | Scoop.it
Content is king and content marketing is a growing and trending topic. See the infographic to understand why content marketing matters. Did you know that at this point, over 88% of businesses are active on social media?
Russ Merz, Ph.D.'s insight:

Some useful stats that compares the value of content marketing versus PR/Publicity for telling brand stories and why it matters.

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