Integrated Brand Communications
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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Scooped by Russ Merz, Ph.D.!

How The Internet Of Things Will Transform Everything - According To IT Experts

How The Internet Of Things Will Transform Everything - According To IT Experts | Integrated Brand Communications |

The Internet of Things is about to transform businesses, cities and our homes - and probably make us all much smarter.


A new survey of IT decision makers by SAP and Harris Interactive reithat the rise of machine to machine (M2M) communications - more commonly referred to as the "Internet of Things" - is on the cusp of transforming our homes, our cities and how business is conducted.

How, you ask?

By leveraging Big Data and real-time analytics to improve parking and traffic flow, which could reduce pollution and traffic accidents as well.By managing all the gadgets in our homes, from lights, computers and smartphones down to our coffeemaker and garage door. Wake up, the coffee is brewing, the house is heated, the car already knows the best route to work and the news we need is showing on the screen of our choice - prioritized, obviously.Connected cars, roads and smartphones will guide us to the nearest open parking spot - and bill us automatically.

This Internet of Things will also let businesses increase "efficiency, productivity and collaboration," as it delivers real-time data and insight when and where it's most needed, including to a widely dispersed, highly mobile workforce.

Stephan Auger's curator insight, May 3, 2013 11:29 AM

Can you smell the coffee?

Scooped by Russ Merz, Ph.D.!

IBM's MessageSight: Connecting the Average Business to the "Internet of Things"

IBM's MessageSight: Connecting the Average Business to the "Internet of Things" | Integrated Brand Communications |

IBM made a major contribution to the Internet of Things in late April with its MessageSight announcement, revealing a new wireless device designed to be used by just about everything and based on “Message Queuing Telemetry Transport” (MQTT) technology.


MessageSight is essentially an M2M router designed to pass messages between different types of wireless devices, particularly those lightweight sensors that are the backbone of the physical Internet and that allow communication between things like your phone and your refrigerator. IBM claims that the new device can handle 13 million messages per second and support 1 million concurrent sensors or machines.


While IBM points out that the latest technology can be used by cars and mobile banks, the company takes time to assure companies that MessageSight holds benefits for a wide variety of software in many industries, particularly smartphone apps. ReadWrite explains the future potential of the trend on the Internet of Things.


Russ Merz, Ph.D.'s insight:

IBM's MQTT technology has major implications for how brands connect to consumers. With the "evolving "Internet of Things" it will be possible for consumers to directly interact with branded objects via their mobile devices.

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