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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How-To Integrate Your Marketing

How-To Integrate Your Marketing | Integrated Brand Communications | Scoop.it

Integrated marketing communications might only be three words and twelve syllables, but this communication strategy provides a framework to unite your marketing messages. If your company does not follow the twenty five year old communication model, you are part of the majority. Typically, being part of the majority is a good thing, but not in this instance. With more distribution outlets and new ones popping up everyday, it is imperative now more than ever to quality assure that your content is integrated across every communication channel.

Russ Merz, Ph.D.'s insight:

A good overview of #IMC [Integrated Marketing Communication], what it is, why it is important, its relationship with #contentmarketing  and the skills needed.

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Alisha Carden's curator insight, September 25, 4:00 AM

Good insights on what imc is, and why it is so important in this day and age

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The Big Idea. Dead or Alive?

A lecture for an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.

Russ Merz, Ph.D.'s insight:

A very useful review of the history and evolution of the #creative  "big idea" in #advertising.

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