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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy - Business 2 Community

How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy - Business 2 Community | Integrated Brand Communications | Scoop.it

When Google launched Google+ in June 2011, it was all the internet was talking about.

 

But just two months later, traffic to Google+ dropped and its merits as the next big social platform were hotly contested.

 

While the Google guys came up with several ways to incorporate neat features, they completely forgot about presentation and user experience. Sure, they had over 400 million registered users, but only a quarter of those registered users are active.

 

Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added hundreds of millions of supposed users, who actually spend little or no time using the platform.

 

More recently, Google Plus passed 1 billion registered users and counting, but 23% of marketers won’t even consider Google+. It’s still a mystery for many businesses.

 

What are the real benefits of having a presence on Google+? And how does that impact your content strategy?



Russ Merz, Ph.D.'s insight:

A good five step process for building your #brand on Google+.

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Infographic: How to Use Google+ for Social Media Marketing | Mobile Marketing Watch

Infographic: How to Use Google+ for Social Media Marketing | Mobile Marketing Watch | Integrated Brand Communications | Scoop.it

At times, it seems as though Facebook and Twitter are the only two social networks that matter for marketers. But nothing could be further from the truth.

 

From Pinterest and Instagram to Vine and Google+, there are countless platforms that can and should be used for effective social marketing.

 

Today, we’re taking a closer look at Google+. Thanks to a terrific new infographic from BlueGlass, all the tips, suggestions, and strategies you’ve been looking for are contained in the visual shared below.

Russ Merz, Ph.D.'s insight:

This is kind of old, but it still contains lots of good info about how #brands can use #Google+ for social media marketing (#SMM). Keep as a reference.

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It's Time to Get Google+ (14 Tips for 2014)

It's Time to Get Google+ (14 Tips for 2014) | Integrated Brand Communications | Scoop.it

Sorry, but Google+ isn’t going away. In fact, some might say it’s becomeinescapable, as the big G busily integrates it into everything.

 

That’s why it’s essential to learn how to use this key network for building your brand. Here are 14 tips that not only help you “get” Google+ but also master it.

Russ Merz, Ph.D.'s insight:

This is an article that you will want to keep because it is packed with information and sources of information about how #brands can use Google+.

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