Invesp has put together the numbers behind Facebook advertising and the results are a clear indication that this is where the future of social media advertising lies. The number of Facebook’s user keeps growing. Currently, the estimated number of monthly Facebook users stands at 1.39 billion of which 1.19 billion are Facebook mobile users.
What does this tell us?
Businesses and organizations should focus their digital marketing strategies on mobile advertising because mobile users form the bulk of active social media users. Indeed, advertisers who are using mobile targeting, News Feed ads and custom audiences are already getting good results in terms of number of conversions and click-through rates. If the average Facebook user spends 40 minutes per day on Facebook, then it means that Facebook presents a fertile ground for marketers to sow their seeds of advertising and marketing brands.