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Integrated Brand Communications
Focuses on branding and the role of communication methods such as advertising, events, sponsorships, content marketing and social media.
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Facebook Advertising Statistics and Trends (Infographic)

Facebook Advertising Statistics and Trends (Infographic) | Integrated Brand Communications | Scoop.it

Invesp has put together the numbers behind Facebook advertising and the results are a clear indication that this is where the future of social media advertising lies. The number of Facebook’s user keeps growing. Currently, the estimated number of monthly Facebook users stands at 1.39 billion of which 1.19 billion are Facebook mobile users.
What does this tell us?

Businesses and organizations should focus their digital marketing strategies on mobile advertising because mobile users form the bulk of active social media users. Indeed, advertisers who are using mobile targeting, News Feed ads and custom audiences are already getting good results in terms of number of conversions and click-through rates. If the average Facebook user spends 40 minutes per day on Facebook, then it means that Facebook presents a fertile ground for marketers to sow their seeds of advertising and marketing brands.

 

Russ Merz, Ph.D.'s insight:

Looking for some #statistics and trends about Facebook advertising prowess? Here they are. Should Google be worried?

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Facebook Drives Social Commerce - Infographic

Facebook Drives Social Commerce - Infographic | Integrated Brand Communications | Scoop.it

Facebook has been a gold mine of quality referral traffic for retailers. Not only Facebook has sent friend traffic to e-commerce stores in volumes, this traffic has converted at a high rate boosting retailers’ profits. Social actions of Likes, Shares through Facebook is also providing SEO benefit for retailers. However in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Accumulation of fake Likes is further hampering the reach and engagement, turning Facebook into a minefield for retailers. Facebook is being accused of failing retailers.

 

In reality, retailers are missing the point that Facebook is designed for peer-to-peer communication among users. Retailers should employ strategies for driving word-of-mouth brand promotion and turn their customers into social brand ambassadors. ShopSocially has released the infographic below on strategies that retailers can employ to unearth the social commerce gold mine of Facebook. Infographic highlights how marketers can leverage Facebook for their business gains and turn shoppers into social brand ambassadors.

 

 

Russ Merz, Ph.D.'s insight:

The research findings and strategy implications summarized in this infographic paint a very positive picture for #brand #socialcommerce activities on Facebook. It is unclear if the study controlled for the effects of other marketing activities. 

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Facebook, LinkedIn Are Top Social Platforms for Marketers

Facebook, LinkedIn Are Top Social Platforms for Marketers | Integrated Brand Communications | Scoop.it

If forced to only select only one social media platform to market on, 49% of  marketers would pick Facebook, followed by LinkedIn at 16%, according to a recent survey by SocialMedia Examiner.

 

YouTube holds the top spot for future plans, with 69% of marketers saying  that they plan to increase their use this year. Podcasting could also see  significant growth—while only 5% of marketers are currently podcasting, 24% plan  on increasing their activities in 2013.

 

 

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MediaPost Publications Will Target's Cartwheel Start Social, Mobile Revolution? 05/10/2013

MediaPost Publications Will Target's Cartwheel Start Social, Mobile Revolution? 05/10/2013 | Integrated Brand Communications | Scoop.it

Will Target's Cartwheel Start Social, Mobile Revolution? - 05/10/2013

 

In a move designed to make the retail world sit up and take notice, Target is inviting shoppers to come to Cartwheel, a partnership with Facebook that it hopes will finally find a way to effectively combine retail, mobile and social media.

 

The site is now in beta, and the Minneapolis-based chain says it will roll out shortly, “starting with a select group of REDcard holders.” The concept allows users to browse bargains and deals exclusive to the site. After choosing their offers, users then share them with friends; the more they share, the more they save. Because cartwheel.target.com can be accessed from computer, tablet or mobile device, it fits into Target’s broader mobile initiatives. (The chain continues to be among the industry leaders in accepting and creating mobile coupons, for instance.)

 

Still, some experts are puzzled about just how well this new Target/Facebook partnership will play with customers. “This is an interesting effort to link mobile and digital couponing with the reach and social aspects of Facebook,” Neil Stern, senior partner at McMillanDoolittle, a Chicago-based retail consultancy, tells Marketing Daily. “It could also be less relevant here in many categories -- am I really going to share with friends that I added a dozen eggs to my cart?”

 



Russ Merz, Ph.D.'s insight:

"Social shopping" coming to Target with some help from Facebook. What do you think, a good idea?

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The Local Marketer’s Guide to Facebook | Street Fight

The Local Marketer’s Guide to Facebook | Street Fight | Integrated Brand Communications | Scoop.it

A recent study from Constant Contact found that 82 percent of small and medium-sized businesses (SMBs) surveyed use Facebook for marketing, while according to Socialbakers more than 37,000 businesses have a presence on the social networking giant. Obviously businesses find value in interacting with customers and potential customers on Facebook, but with the arrival of Graph Search, a reimagined social search function which serves hyper-relevant search results from the user’s social graph, the company has made it clear it wants to provide a local user experience.

 

Facebook adds another high profile outlet and a massive audience to the growing swell of localization — unfortunately not many businesses have kept pace. The CMO Council’s Executive Director Donovan Neale-May stated in a press release announcing a new report on the importance of localization in marketing: “According to the U.S. State Department, American businesses lose $50 billion annually in potential sales because of problems with localization, so it is clear that this localization gap has a significant lost opportunity cost to any business willing to allow 30 days to pass before driving relevant content into a local marketplace.”

 

So what steps should local marketers take to maximize the value of their Facebook presence? First, marketers should claim location pages and optimize their presence for Graph Search. Second devise a complementary content strategy for corporate brand pages. Local marketers should also consider using Facebook ads to supplement organic pages content.

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Facebook Page Apps | Social Media Today

Facebook Page Apps | Social Media Today | Integrated Brand Communications | Scoop.it

Social Media Marketers are always looking to "cut through the clutter" (really overused, I know) in an effort to get their Facebook marketing campaigns noticed. As community managers and social media marketers try to make their promotions, campaigns and contests come across as more professional, more personalized and more branded - they're turning to third-party Facebook Page apps to help them acheive this.

Simply put, a Facebook App is a mini-website that sits on your Facebook page and allows you to give your fans an experience that goes beyond the realm of Facebook - but is still tied back to Facebook's Open Graph allowing the contest or promotion in the app to stay connected to social media and go viral.

Yet, there are a fair amount of community managers and social media marketers who don't quite "get" Facebook Apps or completely understand the concept. Circus Social put together an infographic titled, "Everything You Need to Know About Facebook Apps" that neatly portrays what a Facebook App is, what it helps marketers achieve and how they can put them to good use. It also debunks a fair amount of myths and questions about Facebook Apps that are often asked.

Russ Merz, Ph.D.'s insight:

A great guide for brand managers considering the use of Facebook #Apps.

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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | Integrated Brand Communications | Scoop.it

Are you using your Facebook cover photo to maximum effect?

Do you change your cover image once a month, or once a year?

The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

 

Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

Russ Merz, Ph.D.'s insight:

Great ideas for #brand FB pages.

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5 Business Branding Tips: Facebook Contests | Business 2 Community

5 Business Branding Tips: Facebook Contests | Business 2 Community | Integrated Brand Communications | Scoop.it

Branding your business on Facebook is part of any good social media marketing strategy.

 

By creating branded engagement and interaction on your Facebook page, you can increase brand awareness, rack up marketing touchpoints, and spread your message to friends of friends.

 

An increasingly popular tactic of brand building is Facebook contests.

 

We’ve put together a few tips to help with your next Facebook contest campaign.


R

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What Facebook Graph Search Means for Your Business

What Facebook Graph Search Means for Your Business | Integrated Brand Communications | Scoop.it

Read this blog and find out what Facebook's graph means for your business page.

 

Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. You can find friends if you know how to spell their name. You can find company brand pages if you know what you’re looking for. But what if you want to find a list of all of your friends who are connected to a specific company, product or place? You couldn’t until now.

Russ Merz, Ph.D.'s insight:

Basic description of Facebook's Graph Search function and a discussion of how it can affect your brand. 

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Integrated Brand Communications | Scoop.it

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.

 

Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another.

Different Networks For Different Reasons

While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness.

Russ Merz, Ph.D.'s insight:

Implications may be different across product categories.

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