That Diner Feeling: How Denny's Became A Weirdly Successful Content Marketer | Integrated Brand Communications | Scoop.it

Chief brand officer Frances Allen talks about Denny's content marketing success, how it manages its offbeat social media persona, and the five core principles driving it all.


When it comes to translating a marketing strategy, and a brand voice via real-time channels like Twitter, most marketers find it hard to get out of their own way--layers of approval, and the simple lack of understanding of what the brand voice even is, leads to banality, or worse. So how has Denny's, of all companies, managed to become a weird sort of beacon of content realness? Chief brand officer Frances Allen says the company’s strategy is an extension of five core principles of marketing, and it’s helped Denny's boost not only its cultural footprint but also its sales growth for 11 of the last 12 quarters.