Boston Consulting Takes On Bain In Brand Buzz Business, Names iPhone No. 1 | Integrated Brand Communications |

Boston Consulting Group is entering the brand health metrics fray with its own Brand Advocacy Index which ranks the public perception of brands.


The ranking is its take on the Net Promoter Score popularized a decade ago in part by rival Bain & Co. but using a more complex survey that Boston Consulting Group says correlates better with sales growth.