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How to Develop an Integrated Marketing Strategy | Interactive Savvy

How to Develop an Integrated Marketing Strategy | Interactive Savvy | Marketing Strategy | Scoop.it
Learn about the various pieces that make up a complete and integrated marketing strategy in today's digital marketplace.
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Is it time to update and integrate your marketing strategy? This post will get you thinking about ways to get started.

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5 Hacks to Combat Email Overload

5 Hacks to Combat Email Overload | Marketing Strategy | Scoop.it
I now spend more time in my email inbox than I do on the phone, on social media (yup!), or in meetings. Volume is a huge problem. I receive a few hundred emails a day, but I don’t think it (Respond to email in 3 sentences?
Sherri Kesinger's insight:

I'm guilty of needing to spend some time streamlining my email. 

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What is inbound marketing? Get found, engage, convert, analyse.

What is inbound marketing? Get found, engage, convert, analyse. | Marketing Strategy | Scoop.it

Inbound marketing is a marketing methodology that uses content to position your company as an authority on a topic as early as possible during the buyer decision-making process. By providing invaluable content that answers your ideal clients most pertinent questions you can increase your visibility in search, build trust in your brand and, most importantly, start generating online leads.


Via Stefano Principato
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Stefano Principato's curator insight, May 27, 2013 7:23 AM

A study by Nucleus Research found marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Once your sales team have closed the deals, the dialogue with your customers should still continue. 

Rescooped by Sherri Kesinger from Marketing Strategy and Business
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30 Quick Editing Tips Every Content Creator Needs to Know | Copyblogger

30 Quick Editing Tips Every Content Creator Needs to Know | Copyblogger | Marketing Strategy | Scoop.it

Excerpted from article on Copyblogger:
"While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing.
In other words you may need to think more like an editor.

Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.

***Fall in love with your website:
1. Forget “like.”
2. Sit down; stay awhile.
3. Turn the spotlight outward.
4. Highlight a reason to subscribe.
5. Have discerning taste.
6. Break the rules for a good cause.
7. Don’t call it Google Minus.
8. Check your WordPress before you wreck your WordPress.
9. Tell them what you want.
10. Say no to “yes men.”

***Vamp up your editorial strategy:
11. Water the plant.
12. Prepare; don’t plan.
13. Take yourself out of the equation.
14. Research what’s hot.
15. Seduce your audience.
16. Diversify your topics.
17. Look in nooks and crannies.
18. Tighten up.
19. Walk the line.
20. Log out and mute.

***Make your words irresistible:
21. Try the Fat Ass Fudge diet.
22. Divide and conquer.
23. Use concise language.
24. Outline major points.
25. Write one compelling line.
26. Learn language rules.
27. Avoid word choice mistakes.
28. Examine each letter.
29. Leave time.
30. Regard everything as practice.

Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."

Each tip is analyzed with more information and with many external links to explain better the tips.
Read full original article here:
http://www.copyblogger.com/30-editing-tips/

 


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Margaret Doyle's curator insight, May 31, 2013 3:45 PM

Some good reminders and a little kick in the you know what on copy/content creation. 

Víctor V. Valera Jiménez's curator insight, June 2, 2013 8:34 PM

Excelente artículo de Stefanie Flaxman en Copyblogger en que nos da 30 consejos de edición que todo creador de contenidos necesita saber, agrupándolos en 3 grupos:

 

1.- Enamórate de tu página web.

2.- "Vampiriza" tu estrategia editorial.

3.- Haz tu palabra irresistible.

 

Y es que, en definitiva, ¡tu controlas tu proyecto!

malika bourne's comment, September 13, 2013 8:53 PM
I just had to look 3 times at "Try Fat Ass Diet Book". Got my attention.
Rescooped by Sherri Kesinger from I can explain it to you, but I can't understand it for you.
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Start Helping, Stop Selling

Start Helping, Stop Selling | Marketing Strategy | Scoop.it
We recently attended the New Media Expo and had the opportunity to hear Jay Baer, a social media strategist, author, speaker and President of Convince and Convert.

Via Riaz Khan
Sherri Kesinger's insight:

Companies often have difficulty shifting their mindset to education and helpfulness rather than the quick sale. 

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Do email marketing stats hold the key to your sales funnel?

Do email marketing stats hold the key to your sales funnel? | Marketing Strategy | Scoop.it
If you have questions about the benefits of an email marketing system and how to read the statistics, this video will provide the answers for you.
Sherri Kesinger's insight:

Use your email marketing statistics to help streamline your sales funnel.

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Why Education is a Powerful Content Marketing Strategy: 17 Examples

Why Education is a Powerful Content Marketing Strategy: 17 Examples | Marketing Strategy | Scoop.it
Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it's working effectively in these 17 examples.

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Stefano Principato's curator insight, May 26, 2013 9:23 AM

Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands.

Rescooped by Sherri Kesinger from Content Marketing & Content Strategy
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Content Diversity is Key to Search Engine Optimisation Success

Content Diversity is Key to Search Engine Optimisation Success | Marketing Strategy | Scoop.it

Most webmasters know by now that if they churn out the same content and build the same type of links again and again, they are likely to be hit by an algorithmic update or a penalty.


Via Stefano Principato
Sherri Kesinger's insight:

Content Diversity & SEO

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Stefano Principato's curator insight, June 3, 2013 7:23 AM

The type of content you offer your readers may differ depending on your industry or niche. However, it is best to offer a range of content types, especially when you are embarking on a new content strategy. This way you can test the types of content that most appeal to your readers and give them more of what they want in the future.

Rescooped by Sherri Kesinger from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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If This Then That - scripts you can borrow and share to automate life!

If This Then That - scripts you can borrow and share to automate life! | Marketing Strategy | Scoop.it
Webapp automating service If This Then That (IFTTT) lets you create recipes that pull information from one webapp and use it in another. For example, pictures uploaded to Instagram could be sent to Evernote automatically.

Via Tom D'Amico (@TDOttawa)
Sherri Kesinger's insight:

Kinda like having a personal assistant! 

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Jeremy Greene's curator insight, March 17, 2013 8:07 AM

this will save you time