The expanded role of CMOs gives rise to new position titles
SUMMARY: The advent of Big Data driving revenue and the rise of software-as-a-service are two reasons marketers are gaining more corporate power at the expense of ITs. The chief marketing technologist and marketing operating officer positions might emerge from the need to bridge the new gaps between marketing and IT. And the rise of mobile enterprise applications will require sophisticated marketing insight as much as technology solutions, SAP's Eric Lai writes.
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