This study examines the impact of actual price increases on customer retention in a service context and how the effect of a price increase is moderated by both tenure and breadth of the customer's relationship.
Recently, in both marketing theory (academia) and practice (industry), the emphasis in relationship marketing has shifted to long term customer relationship management emphasizing customer retention or loyalty.
Customer Retention Strategy Keep the customers you have by providing a great customer experience Both customer retention and customer loyalty embody repeated behavior, where loyalty reflects relationship development and retention reflects...
U.S. insurer Travelers Cos Inc's quarterly profit handily beat Wall Street expectations as it charged more for insurance coverage while holding on to its customers, sending its shares up as much as 5 percent to an all-time high.
The insurance industry has the highest new customer acquisition costs of any industry, according to "Rough Notes" magazine. This makes customer retention one of the top priorities of any insurance company that wants to remain competitive.
If you're an insurance agent looking for ways to keep your customers, InsureMe can help! Find out how spending time, investing effort and building relationships can help you retain customers long-term and build a solid client base.
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