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Need a Broker - If you've ever had to go through the... | Facebook

If you've ever had to go through the insurance claims process, you'll know it can be a stressful time. But did you know that many insurance broker
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Insurance Advisernet looks to expand, seeks GM - The Professional - Insurance News - insuranceNEWS.com.au

insuranceNEWS.com.au is a free online news bulletin for Australia’s general insurance industry and the wider financial services community.
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Hard times loom for too many boomers

Hard times loom for too many boomers | Insurance | Scoop.it
They’ve passed 50 and are staring at retirement, many with too little set aside to make their post-work dreams come true.
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Sony's huge Hollywood hack is the tip of iceberg

Sony's huge Hollywood hack is the tip of iceberg | Insurance | Scoop.it
The corporate data hack on Sony Corp has been manna from heaven for social media and the celeb-sites that feed it.
Adam Lewis's insight:

Cyber attacks continue to be on the rise, affecting businesses both large and small.  Contact me if you wish to discuss how we can help protect your business.

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‘No one is safe’: Hacking threat

‘No one is safe’: Hacking threat | Insurance | Scoop.it
YOU’VE been hacked and you don’t even know it. In fact, while we don’t want to alarm anyone, you’re probably being hacked right now, at this very moment.
Adam Lewis's insight:
Important to look at Cyber Security measures and Cyber Crime insurance
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Summer: prime time to check your insurance - Australian Business Information Service

Summer: prime time to check your insurance - Australian Business Information Service | Insurance | Scoop.it
Print FriendlySummer is just around the corner. Many business owners are looking forward to a break from the hard work they have been doing all year.  Others see this as their peak season, and are planning for high levels of activity. Insurance companies and insurance brokers think about the weather. Will there be heatwaves? If ...
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What Facebook’s Crackdown on 'Click Bait' Means for Businesses

What Facebook’s Crackdown on 'Click Bait' Means for Businesses | Insurance | Scoop.it
Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
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Should I buy insurance on the web? - Australian Business Information Service

Should I buy insurance on the web? - Australian Business Information Service | Insurance | Scoop.it
Print FriendlyThere have been a number of suggestions in recent times about the need for more websites where people and business owners can find out about what type of cover is available in the insurance market. Even the Federal Government’s Financial System Inquiry, led by Mr David Murray AO, has raised asked whether there should ...
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Is your business wired for success? Five tips to up the ante on your digital presence

Is your business wired for success? Five tips to up the ante on your digital presence | Insurance | Scoop.it
Grab a coffee, sit down and take a deep breath because we’ve got big news for you.

The internet is here to stay.

You’ve seen the stats so I will only highlight one: 80% of Australian households are now online. And that figure is only going to grow.

But a recent AFA white paper, Connecting with Clients, highlights that financial advisers are not meeting their clients’ expectations in the digital space. All generations identified electronic newsletters and digital/social media as their favoured 'one-to-many’ communications methods, but the research showed that those mediums were being underutilised.

The case for a strong online presence will only become more compelling, so here are five tips to help you up the ante.

1. You need a strategy

It might be tempting to jump straight in when it comes to a brand new website or social media account, but before you do, make sure you understand how digital technology will complement your business.

The focus should be on building a meaningful and relevant online presence by first defining your company’s value proposition, and your preferred clients.

Only then can you provide useful content and develop relationships with your target market.

2. Empower your website

Unless it does the basics well, your website could undermine your business. Make sure your website is user-friendly by:

Showcasing your value proposition clearly and concisely on the homepage.
Making it easy for visitors to move around your site with clear calls to action and links to other pages.
Placing your most-valued clients at the centre of your content.
Using key words that relate to your business to help your website climb the search-engine ranks.
Making it easy for visitors to get in touch with you with your contact information clearly displayed.
Monitoring your site. What’s working? What’s not working? And always refine.

3. Embrace social media

Social media is a powerful tool, but make sure you choose the right channel for your target audience and objectives. Start out with one channel, commit to posting on a regular basis (once a week to begin with) and be sure to provide valuable content.

LinkedIn (3.6 million Australian users) enables you to leverage your network – including industry contacts, potential and existing clients and media – with key messages about your business.
Facebook (13.2 million Australian users) sits at the more personal end of the social media spectrum.
An official company Twitter account (over 2.5 million active Australian users) allows you to monitor mentions of your company and competitors, and make announcements or initiate and contribute to trending topics.

If you are operating multiple channels, don’t reinvent the wheel for each new post. You can utilise the same content across all your social sites but make sure you tailor it to each channel’s audience.

4. Be smart with your content

Quality content is not always about generating new or originally-sourced material. Instead, curate relevant and useful information from different sources and present it in an engaging way to your target audience.

By posting relevant and interesting news, blogs, articles, whitepapers, case-studies, or how-to content, you’ll attract traffic, encourage sharing, and position yourself as an expert and thought leader on key issues with peers, and potential and existing clients.

5. Don’t set and forget

Gone are the days where just having a website was enough. Your online presence – website and social media channels – needs to stay current with fresh and engaging content. Make sure you link your channels too, don’t operate them in isolation, that way you can create your own digital eco-system.
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Shell Shock: Bash bug labelled largest ever to hit the internet

Shell Shock: Bash bug labelled largest ever to hit the internet | Insurance | Scoop.it
A new security vulnerability found in web servers, computers and internet-connected devices such as light bulbs, thermostats, industrial control systems has security experts really worried.
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Adam Lewis's curator insight, September 26, 2014 12:43 AM

Cyber Crime Insurance should definitely be considered with this latest threat.

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The rise of business insurance premiums - What you need to know | CGU Insurance

The rise of business insurance premiums - What you need to know | CGU Insurance | Insurance | Scoop.it
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Using insurance brokers can simplify your life

Using insurance brokers can simplify your life | Insurance | Scoop.it
Insurance, insurance brokers, simplify, simple, insurance professionals, brokers, business, insurance claims, assets, service, money, insure, Understand Insurance
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Check cover before e-leasing

Check cover before e-leasing | Insurance | Scoop.it
Property swaps and short-term letting can be a minefield for home owners if things go wrong.
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Uber vs the cab industry - they're taking us all for a ride

Uber vs the cab industry - they're taking us all for a ride | Insurance | Scoop.it
Uber might be a predatory, tax-avoiding corporate monster, but I'll choose one of its drivers ahead of a cabbie every time.
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Australia on alert as cyber threats circle G20

Australia on alert as cyber threats circle G20 | Insurance | Scoop.it
Top security expert warns cyber criminals will be targeting Australia during the G20, with non-government agencies likely to be the "weakest link".
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What Facebook’s Crackdown on 'Click Bait' Means for Businesses

What Facebook’s Crackdown on 'Click Bait' Means for Businesses | Insurance | Scoop.it
Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
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Networking Tips for Introverts

Networking Tips for Introverts | Insurance | Scoop.it
The basic definition of networking is expanding your circle of contacts and nurturing mutually beneficial relationships. Start with these five tips:...
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THREE WAYS TO STRENGTHEN YOUR BUSINESS WEAKNESSES

THREE WAYS TO STRENGTHEN YOUR BUSINESS WEAKNESSES | Insurance | Scoop.it
Anyone who is running a business knows that it takes effort, dedication, talent and hard work. Most of the time we are running so hard day to day, it becomes hard to step back and assess what could make your business even better. Sometimes, just identifying your weaknesses and strengthening them can make all the difference to your bottom line.

Here are three ways to assess your weak spots to strengthen them and your business future:

1. Look at frequent occurrences. By this I mean, what is usually a source of conflict/effort or trouble in your business? Is it staff? Relationships with clients? Cash flow? Whatever the frequently occurring situation is, there is no doubt a weakness there that needs to be addressed. So be honest enough to assess the situation with analytical eyes. Is this a recurring problem because it needs to be addressed in a different way? Expecting things to change and doing them the same is never going to stop it happening.

2. Look at yourself. The more experience you have in leading a business, the more you should be able to identify your weaknesses as a business leader. What are the things you don’t like doing in the business? Why? We all gravitate to our strengths, which is what gives us the ability to have a business in the first place. But until you are able to really identify your own weaknesses, you will struggle to change your approach and become stronger.

3. Do a survey. While this may seem a glib solution it can tell you more about your weaknesses than you think. Whether it is a staff survey or a client survey, asking key stakeholders questions about your business invites valuable feedback you can act upon. If you guarantee anonymity you will find people have the courage to tell you exactly what they think. While you may not always like what they say, it is the only way you can truly identify weaknesses you cannot see and act upon them for the better.

I have always found focussing on my business strengths has grown my business. However, it was only when I started focussing on my weaknesses that the business really started to mature and prosper.

This week in the No More Practice 30 Day Business Challenge, we enter the Business Blue Print challenge. If you are yet to complete this week’s challenge please login

If you are interested in finding out more information on the No More Practice 30 Day Business Challenge, visit edu.nomorepractice.com.au.
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Shell Shock: Bash bug labelled largest ever to hit the internet

Shell Shock: Bash bug labelled largest ever to hit the internet | Insurance | Scoop.it
A new security vulnerability found in web servers, computers and internet-connected devices such as light bulbs, thermostats, industrial control systems has security experts really worried.
Adam Lewis's insight:

Cyber Crime Insurance should definitely be considered with this latest threat.

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Meeting%20the%20Cyber%20Risk%20Challenge%20-%20Harvard%20Business%20Review%20-%20Zurich%20Insurance%20group.pdf

Adam Lewis's insight:

An interesting review on Cyber Risk 

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