Print FriendlySummer is just around the corner. Many business owners are looking forward to a break from the hard work they have been doing all year. Others see this as their peak season, and are planning for high levels of activity. Insurance companies and insurance brokers think about the weather. Will there be heatwaves? If ...
Print FriendlyThere have been a number of suggestions in recent times about the need for more websites where people and business owners can find out about what type of cover is available in the insurance market. Even the Federal Government’s Financial System Inquiry, led by Mr David Murray AO, has raised asked whether there should ...
Grab a coffee, sit down and take a deep breath because we’ve got big news for you.
The internet is here to stay.
You’ve seen the stats so I will only highlight one: 80% of Australian households are now online. And that figure is only going to grow.
But a recent AFA white paper, Connecting with Clients, highlights that financial advisers are not meeting their clients’ expectations in the digital space. All generations identified electronic newsletters and digital/social media as their favoured 'one-to-many’ communications methods, but the research showed that those mediums were being underutilised.
The case for a strong online presence will only become more compelling, so here are five tips to help you up the ante.
1. You need a strategy
It might be tempting to jump straight in when it comes to a brand new website or social media account, but before you do, make sure you understand how digital technology will complement your business.
The focus should be on building a meaningful and relevant online presence by first defining your company’s value proposition, and your preferred clients.
Only then can you provide useful content and develop relationships with your target market.
2. Empower your website
Unless it does the basics well, your website could undermine your business. Make sure your website is user-friendly by:
Showcasing your value proposition clearly and concisely on the homepage. Making it easy for visitors to move around your site with clear calls to action and links to other pages. Placing your most-valued clients at the centre of your content. Using key words that relate to your business to help your website climb the search-engine ranks. Making it easy for visitors to get in touch with you with your contact information clearly displayed. Monitoring your site. What’s working? What’s not working? And always refine.
3. Embrace social media
Social media is a powerful tool, but make sure you choose the right channel for your target audience and objectives. Start out with one channel, commit to posting on a regular basis (once a week to begin with) and be sure to provide valuable content.
LinkedIn (3.6 million Australian users) enables you to leverage your network – including industry contacts, potential and existing clients and media – with key messages about your business. Facebook (13.2 million Australian users) sits at the more personal end of the social media spectrum. An official company Twitter account (over 2.5 million active Australian users) allows you to monitor mentions of your company and competitors, and make announcements or initiate and contribute to trending topics.
If you are operating multiple channels, don’t reinvent the wheel for each new post. You can utilise the same content across all your social sites but make sure you tailor it to each channel’s audience.
4. Be smart with your content
Quality content is not always about generating new or originally-sourced material. Instead, curate relevant and useful information from different sources and present it in an engaging way to your target audience.
By posting relevant and interesting news, blogs, articles, whitepapers, case-studies, or how-to content, you’ll attract traffic, encourage sharing, and position yourself as an expert and thought leader on key issues with peers, and potential and existing clients.
5. Don’t set and forget
Gone are the days where just having a website was enough. Your online presence – website and social media channels – needs to stay current with fresh and engaging content. Make sure you link your channels too, don’t operate them in isolation, that way you can create your own digital eco-system.
Anyone who is running a business knows that it takes effort, dedication, talent and hard work. Most of the time we are running so hard day to day, it becomes hard to step back and assess what could make your business even better. Sometimes, just identifying your weaknesses and strengthening them can make all the difference to your bottom line.
Here are three ways to assess your weak spots to strengthen them and your business future:
1. Look at frequent occurrences. By this I mean, what is usually a source of conflict/effort or trouble in your business? Is it staff? Relationships with clients? Cash flow? Whatever the frequently occurring situation is, there is no doubt a weakness there that needs to be addressed. So be honest enough to assess the situation with analytical eyes. Is this a recurring problem because it needs to be addressed in a different way? Expecting things to change and doing them the same is never going to stop it happening.
2. Look at yourself. The more experience you have in leading a business, the more you should be able to identify your weaknesses as a business leader. What are the things you don’t like doing in the business? Why? We all gravitate to our strengths, which is what gives us the ability to have a business in the first place. But until you are able to really identify your own weaknesses, you will struggle to change your approach and become stronger.
3. Do a survey. While this may seem a glib solution it can tell you more about your weaknesses than you think. Whether it is a staff survey or a client survey, asking key stakeholders questions about your business invites valuable feedback you can act upon. If you guarantee anonymity you will find people have the courage to tell you exactly what they think. While you may not always like what they say, it is the only way you can truly identify weaknesses you cannot see and act upon them for the better.
I have always found focussing on my business strengths has grown my business. However, it was only when I started focussing on my weaknesses that the business really started to mature and prosper.
This week in the No More Practice 30 Day Business Challenge, we enter the Business Blue Print challenge. If you are yet to complete this week’s challenge please login
If you are interested in finding out more information on the No More Practice 30 Day Business Challenge, visit edu.nomorepractice.com.au.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.