Insurance Agent Marketing
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Insurance Agent Marketing
All things about marketing for insurance agents.
Curated by Roger L. Gill
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The Complete Social Media Image Size Guide: With Awesome Design Tips | Canva

The Complete Social Media Image Size Guide: With Awesome Design Tips | Canva | Insurance Agent Marketing | Scoop.it

With Canva, creating social graphics is a snap, with templates already sized to fit Facebook covers and posts, Twitter headers and posts, Instagram posts, Pinterest pins, Google+ covers, Tumblr banners and graphics, and YouTube channel art.

Above all – your first concern should be that your visual content is being seen how you intend it to — that the dimensions are right, so nothing gets cut off or stretched out of proportion.

But don’t strain your brain trying to remember how many pixels go where or scour each site’s help section for the information — instead, bookmark this page and use the infographic below as a cheat sheet for creating all your social media images....


Via Jeff Domansky
Roger L. Gill's insight:

Great Info!

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Jeff Domansky's curator insight, September 28, 2015 12:38 AM

Here's a really handy design guide for social media image sizes for the major social media channels. Useful reading. 9/10.

Deborah Spector's curator insight, September 28, 2015 9:54 AM

Social media images are key to your content. This guide will help ensure that your images work for you.

Joe Gillard's curator insight, September 28, 2015 5:16 PM

Canva is amazing - Joe Gillard

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12 LinkedIn Secrets You Need to Start Using

12 LinkedIn Secrets You Need to Start Using | Insurance Agent Marketing | Scoop.it

Are you a lurker on LinkedIn? 80% of us are. We watch and read but we're not proactive and and we don't use LinkedIn's newest and best features to our advantage. If you're in the business of creating new business, then you need to start using these 12 LinkedIn secrets.


Via Jeff Domansky
Roger L. Gill's insight:

LinkedIn is an important marketing and research tool for B2B.  For some of the best resources on Local Online Marketing visit:  http://mybizonlineservices.com/local-online-marketing-blog/

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Jeff Domansky's curator insight, September 25, 2015 10:48 AM

12 tips to help you get better LinkedIn results.

Marco Favero's curator insight, September 26, 2015 5:07 AM

aggiungere la vostra comprensione ...

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A Step-by-Step Guide to Generating Clients by Writing Case Studies

A Step-by-Step Guide to Generating Clients by Writing Case Studies | Insurance Agent Marketing | Scoop.it

You can use many methods to improve your conversion rate.

But very few can improve your conversion rate as much as case studies can.

Case studies have a few big benefits:

they resonate with prospectsthey show that your product or service can workthe transparency increases the trust a reader has in you


All of these benefits are important, but the last one—in particular.


Trust is one of the most important factors in conversion rate optimization.... 


Via Jeff Domansky
Roger L. Gill's insight:
I believe this to be true; add reviews for even better results.
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Marco Favero's curator insight, September 25, 2015 5:00 PM

aggiungere la vostra comprensione ...

Pyramid Point Acct.'s curator insight, September 27, 2015 8:54 AM

Do you think case studies have benefits

DWBI Expert's curator insight, September 28, 2015 11:51 AM

Case-studies : conversion decision

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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Insurance Agent Marketing | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
Roger L. Gill's insight:

Presentations are necessary--but they do take time to create.  These apps will help.

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hinderwitch's comment, September 3, 2015 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
hinderwitch's comment, September 3, 2015 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
LONJA DE NORTE SANTANDER Y ARAUCA's curator insight, September 7, 2015 5:55 PM

#CUCUTA #ARAUCA #LONJA #COLOMBIA
También estamos en....

 TWITTER https://twitter.com/NSantanderLONJA

 FACEBOOK: https://www.facebook.com/LonjaNorteSantanderArauca

 PINTEREST https://es.pinterest.com/LonjaPropRaiz/lugares-que-visitar/

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Can You Rank in Google Without Links? New Data Says Slim Chance

Can You Rank in Google Without Links? New Data Says Slim Chance | Insurance Agent Marketing | Scoop.it
For years, we've heard the drumbeat that marketers should stop focusing on links. While it's certainly true that marketers should avoid manipulative link building, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms, and that link building can be safely ignored. Is there any truth to this? Does data support the notion that you can successfully rank in Google search results without links?
Roger L. Gill's insight:

Another informative article from Moz.

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How Google Photos (And Its Spooky-Good Features) Stacks Up

How Google Photos (And Its Spooky-Good Features) Stacks Up | Insurance Agent Marketing | Scoop.it

Google Photos does an excellent job of not only providing an online space to store your photos and videos, but doing so in a way that feels native and local to the device you are accessing them from.

 

 


Via Kamal Bennani
Roger L. Gill's insight:

Yeah!

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Facebook News Feed changes again: Now it's all about time spent reading

Facebook News Feed changes again: Now it's all about time spent reading | Insurance Agent Marketing | Scoop.it

Your News Feed just got a little smarter.


Via Kamal Bennani
Roger L. Gill's insight:

Facebook is constantly tweaking their algo now.

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42 Ways to Generate More Insurance Leads - Insurance Leads Guide

42 Ways to Generate More Insurance Leads - Insurance Leads Guide | Insurance Agent Marketing | Scoop.it
Yes, it'll be much more time-consuming, but the quality of the leads you acquire might surprise you. Moreover, these leads are all yours – you don't have to share them with other local agents (as is the case with shared leads).
Roger L. Gill's insight:

Quality Leads will continue to become more and more important for Insurance Agencies--whether purchased or generated via offline and online marketing.  I would like to see more quality contributors and  diversity to the content; albeit,  this is a good resource to start the research for purchased leads.

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Insurance Agent Marketing Ideas, Tips, Tools & Strategies to Crush it www.InsuranceWealth.com

http://www.InsuranceWealth.com Insurance Marketing tips, strategies, and secrets for property and casualty agents are taught by Nathan Salmon of Capital-Visions. Expert Marketing Strategies...
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Are You Ready to Play the Social Media Compliance Game?

Are You Ready to Play the Social Media Compliance Game? | Insurance Agent Marketing | Scoop.it
The Social Media Compliance Game is not just for employees in regulated industries. Whether you’re regulated or not, social media use that’s noncomplaint represents a potentially costly, unpredictable and unmanaged risk.
Roger L. Gill's insight:

Compliance!

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WordPress Training Membership Site

WordPress Training Membership Site | Insurance Agent Marketing | Scoop.it
WordPress Training Membership Site.   Have you ever wanted to create your own website and blog?  Whether to promote your business or just to write about your hobby, you now have the opportunity
Roger L. Gill's insight:

This is one of the best values for a continously updated WordPress  training membership site.  If you have a WordPress site or thinking about setting up a website or blog, this training will save potentially hundreds or even thousands of dollars and months of frustration.  For $17, you a Lifetime membership! 

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9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]

9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC] | Insurance Agent Marketing | Scoop.it
Good content comes in part from good editing, so you need an editor to ensure that what you’ve written is clear and to the point.
Roger L. Gill's insight:

Successful online marketing requires great optimized content that provides value to readers.

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Insurance Agent Marketing And Lead Generation

Insurance agents need to have leads so that they can make sales. In the insurance industry,’ leads’ is used to describe personal information from persons who are interested in purchasing insurance.
Roger L. Gill's insight:

iAgentPRO will be a great comprehensive marketing tool for Insurance Agencies of all sizes.

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15 Best Free Stock Photo Websites

15 Best Free Stock Photo Websites | Insurance Agent Marketing | Scoop.it

Recently I have seen more and more beautiful photos used on websites, themes, design mockups and shots on Dribbble. I don’t know who has started this out but I highly appreciate Unsplash initiative for providing beautiful free stock photos to do whatever you want. I have been inspired by this movement and started sharing some of my best mobile photos on Refe as well.

 

As a designer personally, I can’t stand ugly cliché stock photos, amateur level pictures and other low quality imagery used in any form of design. I am constantly in search of beautiful photos for my personal and client work and thought that you may find this collection useful....


Via Jeff Domansky
Roger L. Gill's insight:

We all need great images and photos.   For some of the best resources on Local Online Marketing visit:  http://mybizonlineservices.com/local-online-marketing-blog/

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Mike Allen's curator insight, September 24, 2015 9:09 AM

useful opinion on free stock photo resources

wanderingsalsero's curator insight, September 24, 2015 3:36 PM

Image resources are always worthwhile. Thanks Jeff.

Anthippi Harou's curator insight, September 26, 2015 12:11 AM

Very interesting resources for free photos.

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23 Social Media Tools That Experts Use to Streamline Their Marketing

23 Social Media Tools That Experts Use to Streamline Their Marketing | Insurance Agent Marketing | Scoop.it

Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?Don’t worry.In this post, I’ll share social media tools that automate your marketing and save you hours every week....


Via Jeff Domansky
Roger L. Gill's insight:

We live in a busy world!

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Jeff Domansky's curator insight, September 26, 2015 3:53 AM
Great social marketing tool kit from Neil Patel. Recommended reading. 9/10
Jeff Domansky's curator insight, September 26, 2015 3:55 AM

Great social marketing tool kit from Neil Patel. Recommended reading. 9/10

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How to Create Presentation Templates the Right Way

How to Create Presentation Templates the Right Way | Insurance Agent Marketing | Scoop.it
There are some fundamental truths to making really awesome presentation templates, and I am going to guide you through them in five easy steps.

Via Baiba Svenca
Roger L. Gill's insight:

More great info on creating awesome presentations.

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Maria Lopez Alvarado, MBA's curator insight, August 5, 2015 5:19 PM

5 great tips from Presentation Panda for those who design their own presentation templates.

Flaviu Fesnic's curator insight, August 6, 2015 3:00 AM

5 great tips from Presentation Panda for those who design their own presentation templates.

Muga's curator insight, August 10, 2015 4:47 AM

5 great tips from Presentation Panda for those who design their own presentation templates.

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Influencer Marketing - What it is, and Why YOU Need to be Doing it

Influencer Marketing - What it is, and Why YOU Need to be Doing it | Insurance Agent Marketing | Scoop.it
Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left".

One of the biggest...
Roger L. Gill's insight:

One of the most important components of Local Online Marketing.

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7 Ways To Get More ROI From LinkedIn Publisher Posts

7 Ways To Get More ROI From LinkedIn Publisher Posts | Insurance Agent Marketing | Scoop.it

Learn how to use the wealth of stats and info about who is reading your LinkedIn Publisher posts and how you can use that info to create better content with a higher ROI.


Via Kamal Bennani
Roger L. Gill's insight:

Excellent!

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Marco Favero's curator insight, June 13, 2015 10:15 AM

aggiungi la tua intuizione ...

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8 Nonobvious Tips to Promote Your Content

8 Nonobvious Tips to Promote Your Content | Insurance Agent Marketing | Scoop.it

Social media is a good start for content promotion, but here are 8 nonobvious tips to further your content’s reach.


Via Kamal Bennani
Roger L. Gill's insight:

It is all about quality content!

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The Basics of SEO Every Entrepreneur Should Know

The Basics of SEO Every Entrepreneur Should Know | Insurance Agent Marketing | Scoop.it

When it comes to SEO, a few important basics can get you far. Here are some basics that you ought to know.


Via Kamal Bennani
Roger L. Gill's insight:

Very good article on current SEO basics. 

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Roger L. Gill's curator insight, June 14, 2015 9:52 AM
Very good article on important SEO basics.
MJUNCKE's curator insight, June 16, 2015 7:19 AM

useful Tips for everyone who handles an Online-Property 

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Insurance Agency Marketing | Discussions on Valuing, Selling and ...

Insurance Agency Marketing | Discussions on Valuing, Selling and ... | Insurance Agent Marketing | Scoop.it
Marketing Online. Another recent study presented the following statistics:[ii]. - 12% of agencies still have no website. - Only 14% of agencies have a website targeting a specific industry. - 54% of agency websites are not ...
Roger L. Gill's insight:

More data!  Push / Pull Marketing??  Where is the balance?

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The Online Forum: An Inbound Marketing Secret Weapon [INFOGRAPHIC]

The Online Forum: An Inbound Marketing Secret Weapon [INFOGRAPHIC] | Insurance Agent Marketing | Scoop.it
Reference this article at your next staff meeting when you bring up the idea of a brilliant new strategy you read about on Social Media Today: Inbound marketing through online forums.
Roger L. Gill's insight:

Forums should be an important component of any online marketing plan.   Finding and participating in the right forums is the key. 

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28 (of the) Best SEO Guides, Resources and Infographics of 2013 | B2B Marketing Blog | Webbiquity

28 (of the) Best SEO Guides, Resources and Infographics of 2013 | B2B Marketing Blog | Webbiquity | Insurance Agent Marketing | Scoop.it

Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.

 

Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply? How have SEO techniques changed in the post-Penguin world? How do you recover rankings if your site is hit by a penalty?Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far....


Via Jeff Domansky
Roger L. Gill's insight:

Great Resource and Timely.

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Jeff Domansky's curator insight, November 30, 2013 10:01 AM

The always-awesome @TomPick shares invaluable SEO resources.

Roger L. Gill's curator insight, December 1, 2013 2:32 PM

Great Resource and Timely.

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Lead Generation for Insurance Agents – A Brief Guide

Lead Generation for Insurance Agents — Introduction
Generating leads or lead generation is a skill that every insurance agent must perfect and hone.
Roger L. Gill's insight:

Insurance Agents must use their online presence for building an authority brand and for lead generation.  Awareness and Trust have always been important components of marketing.  Today and into the future, the connection between prospects and Insurance Agents will be Online.

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Facebook Post Ideas for Insurance Agents | Free Daily Status Updates

Facebook Post Ideas for Insurance Agents | Free Daily Status Updates | Insurance Agent Marketing | Scoop.it
Free dashboard of daily insurance news, videos, images and more to post to your Facebook page. 100% Check out this Free and Easy time-saver for agents.
Roger L. Gill's insight:

This is a great resource for Insurance Agent Marketing on social media.  

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