All effective presentations change the ways people think or act. Think about it—even if you are “just” presenting data, you’re doing it for a reason. You want people to use the data to change something!Every effective presentation persuades the listener. Certain words persuade people more effectively than others.Going back to 1963, expert speakers have identified these twelve words as the most persuasive in the English language. Try using one or two in your next presentation, and watch for changes in how people react to your message.1. You: Per
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