The latest in digital and social content marketing news, tips and resources to grow your brand, increase your relevancy, maximize your content capital, and ultimately foster stronger relationships with your clients, peers and community.
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Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?
Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....
Excerpted from this interesting article on Outspoken Media:
"The facts are:
***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content. ***Curation can be a fun, rewarding and highly effective part of your online marketing mix. ***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.
The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.
An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.
So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.
If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.
1) Create Twitter lists of experts and thought leaders in your niche.
2) Save Twitter searches for relevant keywords. 3) Build customized MyAllTop pages to keep up on industry blogs. 4) Set up Google Alerts for targeted keywords. 5) Subscribe to blogs by RSS and view them in Google Reader. 6) Create topical lists on Facebook. 7) Perform keyword searches in Trackur. 8) Explore Regator’s curated blog directory. 9) Hunt down content by category on StumbleUpon. 10) Find applicable articles and experts with Topsy. 11) Join relevant LinkedIn groups. 12) Search Scribd’s documents database. 13) Dig into the bookmarked items on Delicious. 14) Keep an eye on curated niche sites that serve your audience, like Inbound.org. 15) Scour the Web with Snip.it and Scoop.it. 16) Drop your keywords into Bottlenose. 17) Scan the curated lists on List.ly. 18) Sign up for a personalized email digest from YourVersion. 19) Say hello to your little friend: Social Buzz. 20) Swing by Ice Rocket and ROCKZi once in awhile. 21) Ignore Google+ at your own risk. I dare you. #smooches.
Constantly Refine and Refocus Your Curation Strategy:
I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.
Be the Pickiest, Little Curator Allowed by Law:
If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.
Aren't we meant to be getting more human via social media, creating deeper social interactions? Aren't the tools meant to be helping us augment our reality? (Fast Food Personas: Why Isn’t Myers Briggs a Core of Social Media Profiles?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.