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The latest in digital and social content marketing news, tips and resources to grow your brand, increase your relevancy, maximize your content capital, and ultimately foster stronger relationships with your clients, peers and community.
Curated by Lucy Abreu
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The Best and Worst Times to Send an Email (Infographic)

The Best and Worst Times to Send an Email (Infographic) | Digital & Social Media Marketing | Scoop.it
The time at which you send an email can be critical to maximizing its open and click rates.
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Content Success Summit 2013: Online Content Marketing Mega Conference

Content Success Summit 2013: Online Content Marketing Mega Conference | Digital & Social Media Marketing | Scoop.it
Content Success Summit 2013 is a live online conference that'll enable you to increase your exposure, grow a loyal following and achieve sales growth with content marketing techniques. The world's leading content marketing pros will show you how.
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Not Another Prediction About Content Marketing in 2013… | Words That Begin With You

Not Another Prediction About Content Marketing in 2013… | Words That Begin With You | Digital & Social Media Marketing | Scoop.it
This is not a list of predictions about content marketing in 2013. This is about you, me, and how marketing with content can make 2013 your best year yet.
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Content marketing: A beginner's checklist | Articles | Main

Content marketing: A beginner's checklist | Articles | Main | Digital & Social Media Marketing | Scoop.it
There's a lot more to it than just writing and hitting 'publish,' so follow these guidelines for a comprehensive strategy.
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Tips to Enhance Personal Presentation Skills In the Digital Age | SalesAndMarketing.com

Tips to Enhance Personal Presentation Skills In the Digital Age http://t.co/U6CVDh4x #marketing
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Content Marketing | Excitement in Boring Industry: Case Study

Content Marketing | Excitement in Boring Industry: Case Study | Digital & Social Media Marketing | Scoop.it
Think there's no way to implement a successful content strategy in your industry? Think again. Try these steps to vital content marketing in a boring industry.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, January 6, 2013 1:22 PM

Excellent case study that walks you through the entire plan-do-measure process.

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How To Use Content Marketing To Get Leads That Are Ready to Buy | Business 2 Community

How To Use Content Marketing To Get Leads That Are Ready to Buy | Business 2 Community | Digital & Social Media Marketing | Scoop.it

Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?

 

Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, January 6, 2013 11:43 PM

Just the content marketing basics...

Pam Ivey's curator insight, January 7, 2013 2:04 PM

Great content marketing focuses on the reader/viewer/listener. Before creating, think about your topic from their point of view. What would they like to know? How can they make it work for them? Aim to provide value and build relationships.

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How Red Bull Takes Content Marketing to the Extreme

How Red Bull Takes Content Marketing to the Extreme | Digital & Social Media Marketing | Scoop.it
Red Bull is a publishing empire that also happens to sell a beverage. A glimpse at the brand's expansive market, made possible by strategic content marketing.
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An Introduction to Content Curation for Marketing Professionals

An Introduction to Content Curation for Marketing Professionals | Digital & Social Media Marketing | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, December 27, 2012 12:47 PM


Good introductory article by Don Reggie on "content curation" for marketing people. It explains from A to Z and in simple words, the what, why, and how of content curation.


Good introduction to curation for the layman. 6/10


Full article: http://www.instantshift.com/2012/12/12/the-freelancers-guide-to-successful-content-curation/


(Image courtesy of Springpad.com)

whynot's curator insight, December 30, 2012 7:09 AM

Un article bien développé, qui souligne l'utilité de la 'curation' pour les freelance et présente les différents outils (scoop.it en tête).

via Robin Good sur scoop.it!

Barry Deutsch's curator insight, January 7, 2013 2:24 AM

As you know, I'm big on infographic style presentations and I liked the explanation of content marketing that for most marketers (especially in non-tech or online businesses) is still a confusing area.


Barry Deutsch

Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media

 

Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media

 

http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about

 

Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media

http://www.barrydeutsch.net/sales-through-social-media

http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about

 

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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Digital & Social Media Marketing | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy. (http://t.co/z4NnvETW)
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What Great Curators Think Good Curation Is [Video]

 

 


Via Robin Good
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OMP Digital's curator insight, January 3, 2013 11:44 AM

This video is to be watched by all interested in curation. As curation and creatively becomes a much in demand skill, how can those content marketers looking for that easy share produce more content in less time? Well this video shall aim to answer that along with other inspiring ideas

IdeaEncore's curator insight, January 8, 2013 3:49 PM

Scott: Very helpful to see the subtlty of variations on curation

 

Robin:This is an oustandingly good video about "curation". After nine months from its first appearance, it undoubtedly deserves a second pass on my newsradar here, as I think this is a clip that, in less than three minutes, can do a good job to explain what curation really is to anyone not familiar with it. 

 

I find this video clip such a marvellous piece of inspiring content that I have decided to post it again, giving the opportunity to you - if you haven't seen it yet - to look at curation with eyes distant light-years from those of the content marketer looking for easy shortcuts to produce more content in less time, - and if you have seen it already - to look at it again and to pause and think about how you are going to take up and make yours some of the inspiring ideas shared in this clip.

 

Asking yourself more questions about how you curate and for what final purpose you do it, can only be a healthy exercise in refining this much in-demand skill.

 

 

To be watched by anyone interested in curation. 8/10

 

Original clip: http://vimeo.com/38524181

 

 

Eric Moran's curator insight, January 15, 2013 10:11 PM

Great video that does a great job framing the definition of curation.

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Content Marketing: What It Is and How to Master It in 2013 | Kruse Control Inc.

Content Marketing: What It Is and How to Master It in 2013 | Kruse Control Inc. | Digital & Social Media Marketing | Scoop.it
Creating lasting sales relationships starts with meeting the customer where they are and delivering worthwhile information to them. Content marketing is here.
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10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013 | Digital & Social Media Marketing | Scoop.it
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
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Is Content Marketing Traditional Advertising's New Rival?

Is Content Marketing Traditional Advertising's New Rival? | Digital & Social Media Marketing | Scoop.it
Is Content Marketing Traditional Advertising's New Rival? http://t.co/r7AVmg6q via @DamarqueViews
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7 content marketing trends to watch for 2013 | Articles | Main

7 content marketing trends to watch for 2013 | Articles | Main | Digital & Social Media Marketing | Scoop.it
More curation tools, specialized jobs, and cross-departmental teamwork is in the forecast for next year, this pro says.
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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | Digital & Social Media Marketing | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello, Ebony Hillsman
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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Fast Food Personas: Why Isn't Myers Briggs a Core of Social Media Profiles? | via @nickkellet

Fast Food Personas: Why Isn't Myers Briggs a Core of Social Media Profiles? | via @nickkellet | Digital & Social Media Marketing | Scoop.it
Aren't we meant to be getting more human via social media, creating deeper social interactions? Aren't the tools meant to be helping us augment our reality? (Fast Food Personas: Why Isn’t Myers Briggs a Core of Social Media Profiles?
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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Digital & Social Media Marketing | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

 

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson, Jeff Domansky, massimo facchinetti
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Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.

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Your Publishing Content Has a 72-Hour Shelf Life

Your Publishing Content Has a 72-Hour Shelf Life | Digital & Social Media Marketing | Scoop.it
A new type of data storage has been released called a yottabyte, a unit of information equal to 1,000 zettabytes, or 10^24 bytes, or four levels up from the good old terabyte. W...
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What is Content Marketing?

Lucy Abreu's insight:

Create and curate content extending natural marketing practices.

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Proactively Manage Your Digital Reputation - Management Tip of the Day - January 01, 2013 - Harvard Business Review

Proactively Manage Your Digital Reputation - Management Tip of the Day - January 01, 2013 - Harvard Business Review | Digital & Social Media Marketing | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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20 Content Marketing Ideas for 2012

20 Content Marketing Ideas for 2012 | Digital & Social Media Marketing | Scoop.it
I know–just the phrase “content marketing” is enough to instill fear in many small busi...
Lucy Abreu's insight:

Oldie but goodie with ideas you can try today.

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Curation for Marketing Intelligence with Right Intel

 

 


Via Robin Good
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Robin Good's curator insight, January 3, 2013 11:55 AM


Right Intel is a marketing platform which allows you to collect, curate, share and collaborate on customer intelligence data.


"Right Intel allows agencies, marketers and consultants to filter data, collect insights from experts and package it all up in an easily digestible way."


"The first Intelligence Curation Platform enabling agencies and marketers to better collect, curate, share and collaborate on marketing intelligence with clients."


Curated content and insight can be distributed via email, RSS, blogs and through the Right Intel collaborative platform.










How it works: http://rightintel.com/home/technology/


Request a demo: http://rightintel.com/home/demo/


More info: http://rightintel.com/