The latest in digital and social content marketing news, tips and resources to grow your brand, increase your relevancy, maximize your content capital, and ultimately foster stronger relationships with your clients, peers and community.
Why do you need a blueprint to create your personal or company SlideShare profile? It’s like anything else that you build, whether it’s a house or an inbound marketing strategy. You need to build the foundation correctly, so all other activity is smooth, working and excels.
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!
For the same cost as 30 seconds of commercial air time during the Super Bowl, advertisers in the blockbuster event’s telecast could book themselves at least eight days straight on YouTube’s homepage or over 400 million video network impressions.
Intranet team size has doubled, but companies do get something for this investment, including better-integrated social features and better information filtering. 70% of winners used SharePoint, but with extensive customization.
Regardless of what industry you are in, chances are that your company has major marketing needs. In order for your business to be seen by as many people as possible, you will need to have several different means of accomplishing this; however, sometimes, many marketing platforms tend to look the same. So, how do you distinguish between those that are similar and understand the differences?
Two common marketing tools that people attribute as being one and the same are Tumblr and regular blogs. They assume that because Tumblr is similar to a blog, then it must be the same thing.
Simon Staffans: "Following up on my curation of my blog from last year – “One Year In Transmedia” – I today published “One Year In Now Media”. It’s a curation of this blog, with a number of articles divided into subsections according to topic. It’s available for free on Slideshare on a Creative Commons license."
There’s no denying that video has become an increasingly powerful tool for content marketers.
But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.
For companies, interest in video content is obviously linked to the popularity of online video in general (in case you haven’t heard, YouTube averages 4 billion hits each day). And the rise in tablet adoption has certainly made videos more accessible for mobile viewers as well. But the truth is, video production has also become easier (and less costly) than ever before. As CMI founder Joe Pulizzi points out, the combination of new technology and the sheer cost of video production has reached “a point where there are no barriers to entry” for companies.
So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business.