Digital & Social Media Marketing
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Digital & Social Media Marketing
The latest in digital and social content marketing news, tips and resources to grow your brand, increase your relevancy, maximize your content capital, and ultimately foster stronger relationships with your clients, peers and community.
Curated by Lucy Abreu
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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Digital & Social Media Marketing | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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Content Marketing and the Power of Video [Infographic]

Content Marketing and the Power of Video [Infographic] | Digital & Social Media Marketing | Scoop.it

There’s no denying that video has become an increasingly powerful tool for content marketers.

But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

For companies, interest in video content is obviously linked to the popularity of online video in general (in case you haven’t heard, YouTube averages 4 billion hits each day). And the rise in tablet adoption has certainly made videos more accessible for mobile viewers as well. But the truth is, video production has also become easier (and less costly) than ever before. As CMI founder Joe Pulizzi points out, the combination of new technology and the sheer cost of video production has reached “a point where there are no barriers to entry” for companies.

So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business.

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