How To Use Content Marketing To Get Leads That Are Ready to Buy | Business 2 Community | Digital & Social Media Marketing |

Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?


Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....

Via Jeff Domansky, massimo facchinetti