Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
(Kevin Systrom/Instagram) The honor of being in the first Instagram snap, which was posted four years ago today, went to co-founder Kevin Systrom’s dog.
The pet pooch is so cute that she didn’t even need one of Instagram’s now ubiquitous filters. At the time, the photo sharing network hadn’t gone public and went by a different moniker: Codename, according to a post on the company’s website from two years ago.
Instagram launched to the public in October 2010 and now boasts more than 200 million active members per month, according to the company.
An average of 60 million photos are uploaded every day…
New York Magazine How Instagram Became the Best Crisis PR New York Magazine As the news cycle speeds up and the public becomes increasingly jaded about traditional PR, Instagram has emerged as a go-to space for celebrities ranging from Beyoncé to...
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it’s mobile, simple and very easy on the eyes since Instagram is primarily composed of images shared by numerous users. It’s common for brands to think that social media apps like Instagram can be used to sell. Though this is true, users on Instagram are more sensitive to the hard sell tactic, and this is one of the main reasons users may stop following a brand on Instagram. So the question remains: How do you build your audience through Instagram marketing?
Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences and there are a few possible reasons that have attributed to this.
Once thought to showcase the little details of daily life, Instagram has now become an incredibly effective marketing tool for brands. It’s important to understand that brands use Instagram differently from users.
If you’ve ever wondered why Instagram’s “Explore” tab shows the pictures it shows, you’re not alone. We have no idea why Instagram thinks anyone would want to see random pictures of random Instagramers that happened to receive a lot of likes.
Which would mostly be duckface selfies, lunch photos, and people showing off.
But now it seems that Instagram has realized the pointlessness of presenting its users with a wave of pictures they hardly care about, and have decided to make the “Explore” tab a better experience.
While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the competition with these seven tips for using Instagram like a pro.
What’s worse than seeing pictures of food on Instagram? Pictures of celebrities posing with food! You Did Not Eat That is an anonymous Instagram account dedicated to poking fun at fashion bloggers and celebrities posing with mouthwatering dishes that we know have long been banned from their diets.
The application has had a metetoric rise for the past two years an can now boast about more than 80 million users and 10 pictures posted every second. With a virality rate of 69%, way above all other forms of media, image is communication tool that cannot be a second thought anymore and should be reckoned with.
Almost everyone on Instagram has Instagrammed a picture of food. A gourmet homemade meal, a fancy restaurant dinner and an ice cream cone on a hot day are all staples on the photo-sharing social network. But 15-year-old Gan Chin Lin not only uses Instagram to photograph her beautiful food creations, but also to eat healthy.
Social media agency Laundry Service says using Instagram photos in ads can increase click through rates and bolster sales.
Over the past six months, the company measured the performance of its campaigns using "organic" Instagram-style photos -- defined as a non-glossy pictures shot outside of a studio -- and found that they performed far better than their traditional-looking counterparts.