What’s worse than seeing pictures of food on Instagram? Pictures of celebrities posing with food! You Did Not Eat That is an anonymous Instagram account dedicated to poking fun at fashion bloggers and celebrities posing with mouthwatering dishes that we know have long been banned from their diets.
The application has had a metetoric rise for the past two years an can now boast about more than 80 million users and 10 pictures posted every second. With a virality rate of 69%, way above all other forms of media, image is communication tool that cannot be a second thought anymore and should be reckoned with.
Almost everyone on Instagram has Instagrammed a picture of food. A gourmet homemade meal, a fancy restaurant dinner and an ice cream cone on a hot day are all staples on the photo-sharing social network. But 15-year-old Gan Chin Lin not only uses Instagram to photograph her beautiful food creations, but also to eat healthy.
Social media agency Laundry Service says using Instagram photos in ads can increase click through rates and bolster sales.
Over the past six months, the company measured the performance of its campaigns using "organic" Instagram-style photos -- defined as a non-glossy pictures shot outside of a studio -- and found that they performed far better than their traditional-looking counterparts.
The differences between Facebook's photo-sharing Instagram and microblogging Twitter are becoming less distinctive, including the size of their user bases. While it's likely the two niche platforms will go on for years as separate, successful networks, Instagram's growing size could hamper Twitter's growth opportunities. And considering Twitter's lofty valuation, which prices in robust growth in the coming years, this could be a concern for investors.
Check out the top five most popular retailers on Instagram based on Nitrogram's top 50 retailers list, which ranks brands based on their audience numbers as well as the number of posts containing their hashtag.
New York Magazine How Instagram Became the Best Crisis PR New York Magazine As the news cycle speeds up and the public becomes increasingly jaded about traditional PR, Instagram has emerged as a go-to space for celebrities ranging from Beyoncé to...
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it’s mobile, simple and very easy on the eyes since Instagram is primarily composed of images shared by numerous users. It’s common for brands to think that social media apps like Instagram can be used to sell. Though this is true, users on Instagram are more sensitive to the hard sell tactic, and this is one of the main reasons users may stop following a brand on Instagram. So the question remains: How do you build your audience through Instagram marketing?
Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences and there are a few possible reasons that have attributed to this.
Once thought to showcase the little details of daily life, Instagram has now become an incredibly effective marketing tool for brands. It’s important to understand that brands use Instagram differently from users.
If you’ve ever wondered why Instagram’s “Explore” tab shows the pictures it shows, you’re not alone. We have no idea why Instagram thinks anyone would want to see random pictures of random Instagramers that happened to receive a lot of likes.
Which would mostly be duckface selfies, lunch photos, and people showing off.
But now it seems that Instagram has realized the pointlessness of presenting its users with a wave of pictures they hardly care about, and have decided to make the “Explore” tab a better experience.
While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the competition with these seven tips for using Instagram like a pro.
It's a springtime Saturday, with the weather finally warming up for a lot of folks. Sounds like the perfect day for brunch with friends, right? Wrong. Instagram is down, and it's causing a panic among aspiring food photographers. Just look at these poor lost souls.
Jetpac, a startup known for their social travel guide app, has analyzed more than 150 million Instagram posts in 6,000 worldwide cities to come up with a ranking of the happiest countries on the globe.
A measure was determined by analyzing how often residents were smiling in Instagram photos. The bigger the smile, the higher the smile score.
A country's overall smile score was determined by averaging the scores each photo's smile received.