Do you already have an Instagram marketing strategy?
Do you plan to include Instagram (IG) as part of your marketing strategy in 2016?
If you’re already convinced that the photo-sharing platform should be a priority for you, read How to build an Instagram Photo Contest or just skip right to our professionally designed Instagram Photo Contest template.
The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current.
But with over 70 million photos posted daily, marketers are being forced to focus more heavily on the science of Instagram posting — how to get the best content in front of the right people before that content is no longer relevant.
Instagram is an underutilized tool for business - only 28% of marketers currently use Instagram. With the image-based platform on the rise, now's the time to get started with Instagram marketing.
These Instagram tools and apps will help you make the most of your Instagram effortts, whether it's creating captivating posts, monitoring your Instagram analytics or coverting your Instagram followers to customers.
Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....
You can’t afford to ignore Instagram if you want to stay relevant in the ever-changing social media world. Here are the top five reasons why you need to incorporate Instagram with your marketing platform:
1. Users spend more time on Instagram than any other social media platform.
2. Demand for visual content is increasing. 3. Instagram can drive sales.
4. Customer engagement is better on Instagram than any other platform.
5. Instagram is the biggest megaphone for the voice of the customer.
(Twenty percent of women on social media are more motivated to purchase products from influencer marketing then organic marketing.)
Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010.
That's a lot of engagement going on. Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow.
Did you drop out of art school? Then you probably use the Brannan filter.
Is The Royal Tenenbaums your favorite movie? Your Instagram followers could probably tell by your overuse of the Earlybird filter.
Any marketer knows that the way images look communicates important information to viewers. Color matters. Lighting matters. Style matters as much as the actual content of the image when you are trying to communicate a brand.
Instagram captions often go by unnoticed. So if your business has a short message to share with its followers, adding text onto the photo can be potentially powerful. It’s a super simple and bold way to make your posts stand out on Instagram.
A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.
In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.