Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram a as part of their marketing strategy.
Here are three tips on how to strengthen your community management efforts on Instagram.
1) Use tools to manage your account
Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community
There’s Statigram, Instagrid, Webstagram, Nitrogram, Simply Measured and many other helpful tools for making the most of your Instagram community.
2) Respond to Comments to Grow your community
The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.
3) Use Hashtags to Track Engagement Over time
Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.
by Brian Honigman
Via Ivo Nový