Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences and there are a few possible reasons that have attributed to this.
New York Magazine How Instagram Became the Best Crisis PR New York Magazine As the news cycle speeds up and the public becomes increasingly jaded about traditional PR, Instagram has emerged as a go-to space for celebrities ranging from Beyoncé to...
For years, Facebook has been the top dog of social networking. Fans could find and “Like” their favorite brands. And brands could easily connect and share (Instagram is social...but can it be right for your #business?
Instagram now has over 100 million users and there is no reason why your business should not take advantage of the most popular photo sharing app on the planet (RT @Alltopstartups: 6 Creative Ways Successful Brands Are Using Instagram
November 20, 2013. Growing Your Brand on Instagram: Tips From Loehmann's. loehmanns-instagram. Fashion is all about the image. Everything from what we are wearing, to what we want, to what inspires us relies on visual.
Are you using Instagram as part of your social media marketing efforts? Want better interaction and engagement with your images? One thing’s for sure: you’re not alone. And baby, it’s crowded out there.With over 55 million photos and five million videos shared every day, Instagram is hip, it’s ‘noisy,’ it’s crowded. If you want to get noticed, just like anything else, your images need to stand out.
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it’s mobile, simple and very easy on the eyes since Instagram is primarily composed of images shared by numerous users. It’s common for brands to think that social media apps like Instagram can be used to sell. Though this is true, users on Instagram are more sensitive to the hard sell tactic, and this is one of the main reasons users may stop following a brand on Instagram. So the question remains: How do you build your audience through Instagram marketing?
Once thought to showcase the little details of daily life, Instagram has now become an incredibly effective marketing tool for brands. It’s important to understand that brands use Instagram differently from users.
A number of business marketing attributes of instagram can help you in your business promotion pursuit. It can be used as a free photo sharing software to let the public know about the product or service you are offering.
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