INSTAGRAM ON THE GO
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INSTAGRAM ON THE GO
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How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | INSTAGRAM ON THE GO | Scoop.it

After the first two Etiquette Guides for Facebook and Twitter, I’ve decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pinterest.

 

If you find them difficult to use in such a way that your company will benefit, this article will most likely answer your questions and help you make better use of these two underdogs.

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4 ways to become an Instagram rock star

4 ways to become an Instagram rock star | INSTAGRAM ON THE GO | Scoop.it

Video is the fastest-growing mobile ad format and offers marketers one of the best ways to run engaging creative. Here are the nuts and bolts to help you do it right.

 

On Oct. 6, 2010, the world met Instagram. Since then, 80 million users have hopped on board with the iPhone and Android versions of the Instagram app, as well as the various creative uses of Instagram's API. Those brands that are succeeding on the platform understand some fundamentals.

 

First off, Instagram is obviously a visual medium. Photos should look good, tell a compelling story, or get a laugh whenever possible. Follow the old rule of "know your audience."

 

Secondly, brands should use #hashtags, which is how Instagram photos are organized into albums. Brands can leverage popular #hashtags to help users discover their content and create new #hashtags to organize their own content.

 

Finally, whether your brand is using one of Instagram's mobile apps or you are building a custom application that uses Instagram's API, integrate your other social media channels. Share to your other channels, and let your users share to their personal networks. It is worth noting that Instagram is a mobile-only social media platform. But other services, via Instagram's API, make viewing on the web possible. A favorite of mine is Web.stagram.com.

 

So what fundamental knowledge do brands need to succeed on Instagram? Consider these simple tips.

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The Top 10 Brands on Instagram

The Top 10 Brands on Instagram | INSTAGRAM ON THE GO | Scoop.it
The major brands are embracing Instagram with a passion.

 

The brands have realised that engagement online with customers can start with the simple act of publishing a photo and then the sharing will happen. Sometimes knowing what to share comes down to trial and error with a dose of common sense and style.


Instagram’s website presence is still minimal with a blog as its main online non mobile asset. The rest of the action with Instagram happens on mobile with the images being shared on Twitter and Facebook.


These are the top 10 brands from the Interbrand’s top 100 list most recognisable global brands with some handpicked photos from their stream on Instagram. This may inspire you to adapt your Instagram visual marketing strategy.

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Women Prefer Pinterest, Young Adults Choose Instagram [STUDY]

Women Prefer Pinterest, Young Adults Choose Instagram [STUDY] | INSTAGRAM ON THE GO | Scoop.it
Women are more likely to use Pinterest than men, and young adults are heavy Instagram users, according to the latest Pew Research survey.

Via Peter Azzopardi
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