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How to Retarget With Instagram Ads

How to Retarget With Instagram Ads | Instagram marketing | Scoop.it
Are you retargeting people with Facebook ads? This article shares how to retarget your website visitors using Instagram ads.
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How to Use Hashtags on Instagram to Grow Your Reach

Do you want more people to see your Instagram content? This articleshows how to use Instagram hashtags to connect with people on Instagram.
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Comment gérer Instagram en seulement 20 minutes par jour

Comment gérer Instagram en seulement 20 minutes par jour | Instagram marketing | Scoop.it
Si vous ne disposez que de 20 minutes par jour pour gérer votre compte Instagram, voici ce que Hootsuite vous conseille. Suivez le guide !
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Instagram Ads Now Available to All Businesses: This Week in Social Media

Instagram Ads Now Available to All Businesses: This Week in Social Media | Instagram marketing | Scoop.it
Social media news and new developments making social media marketing easier. (Instagram Ads, Facebook Business Pages, Periscope Broadcasting)
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Insta Month, The New New York Fashion Week

Insta Month, The New New York Fashion Week | Instagram marketing | Scoop.it
 

The inimitable red-souled Leboutin and other luxury stiletto streetscape in September signals the arrival of NY Fashion Week. Or, for the gents, designer sneakers. Lifted from lowly to
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How instagram-native brands are making millions on mobile? — Medium

How instagram-native brands are making millions on mobile? — Medium | Instagram marketing | Scoop.it
These brands often have a small range of products; they are not too expensive and address huge markets. The teams behind them have understood how to communicate with people on mobile devices, and they are super talented brand specialists.
Romain Ouzeau's insight:

"These brands often have a small range of products; they are not too expensive and address huge markets. The teams behind them have understood how to communicate with people on mobile devices, and they are super talented brand specialists."

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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Instagram marketing | Scoop.it
Social media marketing must be justified. At the end of the day, social admins must show how their efforts affected a client, or a company’s, bottom line. Testing, timing and targeting are integral…
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5 Instagram Tools to Better Manage Your Marketing |

5 Instagram Tools to Better Manage Your Marketing | | Instagram marketing | Scoop.it
Find out how using Instagram tools like Statigr.am, Postso, Repost, Justunfollow and Twtrland can grow a focused and effective profile.
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24 Social Media Tools To Boost Your Marketing Performance #SMMW14

24 Social Media Tools To Boost Your Marketing Performance #SMMW14 | Instagram marketing | Scoop.it
Discover social media marketing tools that can help you source great content, identify influencers and better measure ROI.
Romain Ouzeau's insight:
Statigram is a freemium Instagram analytics tool. Use Statigram to track follower growth and engagement stats and discover the best times of day are to post photos. Statigram also offers a marketing package to help you run contests on Instagram.
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Social Engagement ed aziende: 7 idee per fare la differenza | MarketingArena

Social Engagement ed aziende: 7 idee per fare la differenza | MarketingArena | Instagram marketing | Scoop.it
Trucchi e segreti dei Social Marketers americani, pronti all'uso anche per i Marketers di casa nostra. Partiamo da un bell'articolo di Social Media Examiner per raccontare ed analizzare l'engagement in rete.
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8 Ways to Get the Most Out of Instagram

8 Ways to Get the Most Out of Instagram | Instagram marketing | Scoop.it
The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Romain Ouzeau's insight:

Use a site like Statigram to track your statistics, view your own feed and search for photos from the comfort of your computer. Examine the analysis to figure out when your followers are most active and which of your posts are performing the best.

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10 Ways to Get More Instagram Followers - Search Engine Journal

10 Ways to Get More Instagram Followers - Search Engine Journal | Instagram marketing | Scoop.it
If you haven’t joined Instagram just yet, you should consider giving it a shot. After all, aren’t you curious as to why the photo-sharing and video-sharing
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4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct | Instagram marketing | Scoop.it
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it...
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5 Instagram Case Studies and What You Can Learn - Social Media Week

5 Instagram Case Studies and What You Can Learn - Social Media Week | Instagram marketing | Scoop.it
This article was originally published on social insight
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The Anatomy of an Awesome Instagram Ad [INFOGRAPHIC]

The Anatomy of an Awesome Instagram Ad [INFOGRAPHIC] | Instagram marketing | Scoop.it
No poor images or poor copy of course, but more importantly: Don’t mismatch content and copy. Don’t be irrelevant. 
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Instagram Hits 400M Users Just 9 Months After Announcing 300M

Instagram Hits 400M Users Just 9 Months After Announcing 300M | Instagram marketing | Scoop.it
Today, Facebook-owned photograph-centric social network Instagram announced that it has hit 400 million users. This comes just nine months after announcing..
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Instagram adds longer video ads, other marketing tools in push to draw advertising revenue

Instagram adds longer video ads, other marketing tools in push to draw advertising revenue | Instagram marketing | Scoop.it
Instagram is adding 30-second video ads and other features as it gives businesses more ways to reach potential customers through the Facebook photo sharing app.
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Instagram: Open to Businesses of All Sizes, Everywhere

Instagram: Open to Businesses of All Sizes, Everywhere | Instagram marketing | Scoop.it
Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses on a self-serve basis. We’re excited to announce that starting this month, advertisers both...
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Instagram Ad Rollout Will Make It the Top Media Buy: New Research

Instagram Ad Rollout Will Make It the Top Media Buy: New Research | Instagram marketing | Scoop.it
Are you interested in using an Instagram ad for business? This article shares findings about Instagram's potential to reach targeted audiences with ads.
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21 Social Media Tips You'll Wish You'd Known Sooner

21 Social Media Tips You'll Wish You'd Known Sooner | Instagram marketing | Scoop.it
For Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Foursquare.
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How The Most Successful Brands Dominate Instagram, And You Can Too

How The Most Successful Brands Dominate Instagram, And You Can Too | Instagram marketing | Scoop.it
While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the...
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#CZLNY: The Power of Visual Storytelling

#CZLNY: The Power of Visual Storytelling | Instagram marketing | Scoop.it
On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content.
Romain Ouzeau's insight:

She recommends brands use sites like Statigram and IFTTT for help on Instagram.

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Instagram : 7 outils pour les community managers

Instagram : 7 outils pour les community managers | Instagram marketing | Scoop.it
Instagram est le réseau social à la croissance la plus rapide, il fédère aujourd’hui plus de 150 millions d’utilisateurs. Les marques ont bien compris l’intérêt d’être présentes sur le réseau et créent de plus en plus de concours et autres opérations. Mais Instagram est un réseau « imparfait » pour une utilisation...
Romain Ouzeau's insight:

Statigram est un outil très pratique pour gérer ses présences Instagram sur desktop. Vous avez accès à votre flux, et pouvez commenter et liker, sans vous connecter sur mobile. L’interface est particulièrement intuitive, notamment l’affichage en liste des photos. L’outil permet aussi de faire des filtres dans ses followings pour ne pas tout afficher. Enfin, il propose de nombreux rapports, des statistiques, ainsi que des recherches par personne ou hashtag. Et il est gratuit.

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NASA's Super Smart — and Awesome — Instagram Take on Cosmos | TIME

NASA's Super Smart — and Awesome — Instagram Take on Cosmos | TIME | Instagram marketing | Scoop.it
How the space agency's social-media team capitalized on interest in the universe
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Why Media Companies Need To Start Building Their Instagram Audiences Now

Why Media Companies Need To Start Building Their Instagram Audiences Now | Instagram marketing | Scoop.it
Forward thinking media companies should focus on building a significant audience on Instagram.  Although some media companies have ignored Instagram or invested little time into it because of the inability to drive traffic through the platform, I believe they will soon realize the value in a large Instagram audience.  As [...]
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