Inspiring Social Media
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Inspiring Social Media
Learning great ways to use social media
Curated by Lisa Sicard
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Inspiring Social Media | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
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Batia Adler Erez's curator insight, April 12, 2014 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 2014 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 2014 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Inspiring Social Media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith, John van den Brink
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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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A Twitter User Is Worth $110; Facebook's $98; LinkedIn's $93 - Forbes

A Twitter User Is Worth $110; Facebook's $98; LinkedIn's $93 - Forbes | Inspiring Social Media | Scoop.it
Wall Street Journal (blog)
A Twitter User Is Worth $110; Facebook's $98; LinkedIn's $93
Forbes
What's an active social-media user worth? The surprising answer is: about $100, regardless of whether we're talking about Twitter, Facebook and LinkedIn.

Via Gary Page, Kimberly Castleberry
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Kimberly Castleberry's curator insight, November 12, 2013 6:09 AM

What is an active social media account worth to the parent company? Surprisingly about the same whether ou are Facebook, LinkedIn, or Twitter!

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Twitter rolls out threaded conversations

Twitter rolls out threaded conversations | Inspiring Social Media | Scoop.it
Twitter announced on Wednesday a series of new updates for the iPhone and Android apps and Twitter.com.
Tweets belonging to the same conversation are now connec

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 30, 2013 12:09 AM
This is a mini-roundup. I have also included a quick note on Facebook, Yahoo, and YouTube.
Randi Thompson's curator insight, August 30, 2013 7:33 AM

Here we go!  Now Twitter has added threaded conversations. What do you think of that!

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The URL Shorteners that will get you the Most (or Least) ReTweets | Dan Zarrella

The URL Shorteners that will get you the Most (or Least) ReTweets | Dan Zarrella | Inspiring Social Media | Scoop.it
We know that most ReTweets contain a link, but there are hundreds of different URL shortening services available to help you save space with that link. I

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, August 4, 2013 10:01 PM

There's some interesting data that points out that it actually DOES matter which URL shortener you use if you wante retweeted on twitter. Fascinating stuff. 

Ileane Smith's comment, August 5, 2013 8:49 AM
I wonder if he updated this info because goo.gl isn't included.
Kimberly Castleberry's comment, August 5, 2013 8:19 PM
I noticed that as well Ileane and I'm not sure why. Would be interesting to know.
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Social Profiles – Your Profile A Face or Logo Which Comes First?

Social Profiles – Your Profile A Face or Logo Which Comes First? | Inspiring Social Media | Scoop.it
Blog post at Inspire to Thrive : Social Profiles - Twitter Profiles and More   When setting up your social profiles, which do YOU set up first? Do you start with your own[..]
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malek's comment, June 11, 2013 9:13 AM
It largely depends on the content and targeting.
Lisa Sicard's comment, June 13, 2013 7:22 AM
Yes, it can depend on the targeting too :) I would go with face first if I had to choose.
malek's comment, June 13, 2013 7:39 AM
Amen. If face let's see how close it should be, thnx for discussion
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Old Twitter Followers That Haven’t Tweeted Being Swept Away

Old Twitter Followers That Haven’t Tweeted Being Swept Away | Inspiring Social Media | Scoop.it
Blog post at Inspire To Thrive : Old Twitter Followers That Don't Tweet Old Twitter followers are being sweeped away. It's Spring and the Spring cleaning continues. Why fo[..]
Lisa Sicard's insight:

Have you cleaned out your old Twitter followers lately? 

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6 Tools To Monitor The Power Of Your Tweets

6 Tools To Monitor The Power Of Your Tweets | Inspiring Social Media | Scoop.it
I feel that communication is very important nowadays especially when I send out a tweet. Here are 6 tools which will help me to monitor tweets on Twitter.
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Social Media Influencers: What Marketers Must Know | Heidi Cohen

Social Media Influencers: What Marketers Must Know | Heidi Cohen | Inspiring Social Media | Scoop.it
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.

Via David Blundell
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Google+ surpasses Twitter to take number 2 social network after Facebook

Google+ surpasses Twitter to take number 2 social network after Facebook | Inspiring Social Media | Scoop.it
Google+ is the rising star when it comes to global social networking. Twitter, YouTube and Facebook all grew...

Via David Blundell
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David Blundell's curator insight, January 31, 2013 3:44 AM

Wow - Looks like Google+ is starting to really gain traction . . .

BelizeNet.com's curator insight, January 31, 2013 10:41 AM

You really should try Google+, it is so different that Facebook, and I find much more informative.  It does take a little getting use to, but well worth the effort. If you join, circle me at:

 

https://plus.google.com/107733269574737813168/posts

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Follow Friday Is Back and Newly Redesigned

Follow Friday Is Back and Newly Redesigned | Inspiring Social Media | Scoop.it
Blog post at Inspire To Thrive : Follow Friday Is Like A Party On Twitter
Did you miss Follow Friday the last 2 weeks? I  sure did. I tried other ways to show appreciation[..]
Lisa Sicard's insight:

If you missed the follow friday helper the past 2 weeks, it is back and newly redesigned!

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How to Increase Your Online Influence Infographic | Reformation Designs – Leadership, Networking, Coaching, Video Design, Entrepreneurship, Blogging, Experts

How to Increase Your Online Influence Infographic | Reformation Designs – Leadership, Networking, Coaching, Video Design, Entrepreneurship, Blogging, Experts | Inspiring Social Media | Scoop.it

This is a simple content curation "tip" inforgraphic that tells us that content is king and that engaging our followers/audience is key.


Via Annetta Powell
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Randi Thompson's curator insight, December 17, 2012 9:59 AM

Infographics can really isolote what we need to know, and for many people see.  These are good basics for anyone using social media to market your business!

SO! What? SOcial.'s comment, December 17, 2012 9:46 PM
Thank you for sharing! Very informative information! Cheers~
SO! What? SOcial.'s comment, December 17, 2012 9:46 PM
Thank you for sharing! Very informative information! Cheers~
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Tweets And More From The Tweet Seat Show

Tweets And More From The Tweet Seat Show | Inspiring Social Media | Scoop.it
Blog post at Inspire To Thrive : The Tweets from the Tweet Seats

  
It was a terrific performance at the PPACRI for Memphis's opening night.
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Can Tweeting Make You Happy When You Are Feeling Down?

Can Tweeting Make You Happy When You Are Feeling Down? | Inspiring Social Media | Scoop.it
Can tweeting make you happy when you are feeling down or does it bring you down? Tweeting your way to happiness by following the right people can help you
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Twitter Trend: Live-tweeting Historical Events - SocialTimes

Twitter Trend: Live-tweeting Historical Events - SocialTimes | Inspiring Social Media | Scoop.it
A relatively new trend on Twitter is to live tweet historical events as if they were happening in real-time. Have you followed any of these events?

Well, the latest live-tweet event, as reported by The Daily Dot, is President John F.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, November 23, 2013 2:58 AM

An interesting way of leveraging Twitter to bring historical events to the forefront...

malek's curator insight, November 23, 2013 7:41 AM

What a tweet line: history is no longer in a book or a documentary. It now comes on Twitter. Thank you Cendrine

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Twitter Quietly Adds Website Analytics (& You'll Love It)

Twitter Quietly Adds Website Analytics (& You'll Love It) | Inspiring Social Media | Scoop.it
Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 27, 2013 7:19 PM

I haven't had access to the Analytics feature yet, but when I do, I'm going to take full advantage of it. Great new update. 

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A surprising insight on social media measurement: Activity does matter - Schaefer Marketing Solutions: We Help Businesses {grow}

A surprising insight on social media measurement: Activity does matter - Schaefer Marketing Solutions: We Help Businesses {grow} | Inspiring Social Media | Scoop.it
Simple metrics like "followers" and "likes" are usually dismissed by the gurus but actually play an important part in your company's progress.

Via David Blundell
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David Blundell's curator insight, August 8, 2013 2:05 AM

You gotta walk before you run. Sound advice for companies still attempting to get moving with social media . . .

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Vizify Makes it Easy To Promote the Best of You or Your Brand

Vizify Makes it Easy To Promote the Best of You or Your Brand | Inspiring Social Media | Scoop.it
Blog post at Inspire to Thrive : Vizify Makes It Easy As A New Personal Website Powered by Your Data   Vizify makes it easy. Would you like a website that showed wh[..]
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Twitter Now Supports More and Longer Lists

Twitter Now Supports More and Longer Lists | Inspiring Social Media | Scoop.it
Twitter updated its lists Thursday, increasing the number of lists someone can create and the amount of people who can be on each list.

Via Tom D'Amico (@TDOttawa) , Heiko Idensen, Gerrit Bes
Lisa Sicard's insight:

So happy about being able to have more lists on Twitter! 

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CATHLEEN SLONE's curator insight, May 31, 2013 11:26 AM

Twitter Update! #innov8u #twitter #productivity #socialmedia

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21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! | The Marketing Nut

21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! | The Marketing Nut | Inspiring Social Media | Scoop.it
How do you manage time as a social media addict business leader? Focus on goals, objectives and inspiring and connecting with your audience and community

Via David Blundell
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David Blundell's curator insight, April 16, 2013 7:09 AM

Pam Moore is a leading light in social media today. But just how does she balance social media with, you know, real work . . . Here she share 21 tips on how get your social media rocking . . .

yeohyc's curator insight, April 16, 2013 7:16 AM

Less than 45 hours to go to meet @PamMktgNut, @BritishCouncil & @esBritish friends at Social Media Tapas, Madrid! :)

Tom George's curator insight, April 16, 2013 8:41 AM

It's so important to maintain a balanced lifestyle. In our quest for succes we must not allow ourselves to become to obsessed with things. I always enjoy content from The Marketing Nut.

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Pheed: The Next Social Craze for Teens?

Pheed: The Next Social Craze for Teens? | Inspiring Social Media | Scoop.it
We've taken a first look at the Pheed iPhone app, giving you a quick guide to how to get started with the new social service.

Via David Blundell
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David Blundell's curator insight, March 11, 2013 9:51 AM

Have you got the need for Pheed? Facebook fed-up teenagers are turning to Pheed in droves . . .

Lisa Sicard's comment, March 12, 2013 6:44 PM
I was wondering what it would be!
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Shrinking Long URLs on Twitter

Shrinking Long URLs on Twitter | Inspiring Social Media | Scoop.it
In our previous post, Searching on Twitter, we talked about some helpful tools for searching on Twitter and using hashtags.

Via Alessandro Rea
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David G Boyes's curator insight, February 10, 2013 6:25 AM

Every business needs to know how to shorten URLs and why. This article provides the answers as well as other insight.

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Triberr or Just Retweet – Which is Right for You Now?

Triberr or Just Retweet – Which is Right for You Now? | Inspiring Social Media | Scoop.it
Triberr or Just Retweet – The Pros and cons of each when sharing your content via social media channels

Via Ileane Smith
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Ileane Smith's curator insight, January 19, 2013 2:56 PM

I'm a big fan of JustRetweet and I highly recommend it. 

Lisa Sicard's comment, January 19, 2013 3:11 PM
Thanks Ileane for sharing!
Ileane Smith's comment, January 20, 2013 1:04 AM
You're welcome. Thanks for the mention.
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Social Websites to Ditch in 2013 to Save Time

Social Websites to Ditch in 2013 to Save Time | Inspiring Social Media | Scoop.it
Blog post at Inspire To Thrive : Social Websites to Ditch To Save You Time In The New Year
 


Social Websites Take Time
Social websites can take a lot of time to [..]
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9 Trends Now In Social Media

Rather than the usual look ahead at year end, this looks at trends happening right now in social media being implemented by brands globally

Via David Blundell
Lisa Sicard's insight:

Interesting trends and informative piece.

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Margareth Baulard's curator insight, December 13, 2012 6:04 AM

Les tendances du moment et non pas une rétrospective de 2012 !

Geoffrey Cooling's curator insight, December 16, 2012 11:16 AM

Nice outline of current use

Art Jones's curator insight, March 20, 2013 1:39 PM

Good infornation presented in a great way (Visual)!