Use Pinterest for your freelance writing business. Market your business and boost brand visibility with Pinterest. Writers, editors, and novelists can use Pinterest. (@Ebyline: saw that earlier!
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2011 was a busy year for social media, witnessing the launch of Google+ and the widespread adoption of Twitter. News of Osama Bin Laden’s death first appeared on Twitter, and Charlie Sheen set a Guinness World Record by reaching a million followers in a time of 25 hours and 17 minutes. Meanwhile, Rebecca Black hit the headlines by releasing “the worst song ever recorded”, earning 167 million YouTube views in the process, and Take This Lollipop became the fastest growing Facebook application ever.
So what does 2012 have in store for us?
Via Dr. Susan Bainbridge
As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]
Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.
The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.
Here are five possible ways to make good use of Twitter for your freelance business:...
Via Martin Gysler
Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.
Via Dr. Susan Bainbridge
By Alissa Skelton
Facebook layout changes are rarely welcomed with open arms by the majority of users and Timeline has been no exception.
A whopping of 70% of people who responded to a SodaHead poll would ditch Timeline if they could. Some 20% like it and 10% of survey respondents do not have Facebook accounts.
The survey asked 1,327 people what they thought about the soon-to-be mandatory Facebook Timeline.
The countdown to full-adoption of Timeline started two weeks ago, when Facebook announced that users would see notifications on their home page and then have seven days to clean up their Timelines.
Facebook hasn’t set a specific date for the universal adoption of Timeline, but it should happen “within a few weeks.”
Facebook Timeline has made some users worried about privacy since viewers can look through each year of a person’s Facebook life in a few clicks.
Facebook gives you seven days to make the switch, so you have enough time to hide the content you would like to keep private.
A recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement.
As anyone who knows me or has been around me for more than thirty seconds knows I am a somewhat of a pop culture savant. I love to combine my knowledge of inane, otherwise useless information with my knowledge of social media and marketing and advertising.
Exhibit A can be found in an article I wrote last year for Marketing Profs titled:
"Baby, We Were Born to Market: Springsteen on Social Media Marketing,” in which I used lyrics from Springsteen songs and applied them to social media marketing.
Today I want to quote another fine American, Foghorn Leghorn.
Yes, that Foghorn Leghorn for after reading the results of a survey conducted by Awareness called the “State Of Social Media Marketing” the first thing that came to mind upon seeing one finding in particular was Mr. Leghorn’s classic lament...
"No, no, no! You're doin' it all wrong!"
This is the finding in question:
As social media continues to grow one question keeps popping up and that is should employees be allowed to use it in the work place.
A new set of stats show that two out of every three people agree that social media should be banned in the workplace.
The survey was carried out by a recruitment site and it gives a great insight into how people use social networks while at work.
What the study really shows is that social networks are mostly blocked in the workplace with the vast majority of people having no access to them.
The mind set from employers seems to be that allowing any access will decrease productivity.
There are some interesting stats here though and I have to say I’m surprised at just how much clamping down happens out there from employers.
A surprise star is emerging on Google+ -- its "Hangouts" videoconferencing feature.
Via The New Company
Has your business set up a Google+ page?
Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.
According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.
Via Brian Yanish - MarketingHits.com, ABroaderView
By Kyle Lacy
It was great to host Super Bowl 46 in our hometown of Indianapolis. Millions around the world watched what has become America's largest sporting event. But viewers didn't just tune in for the game - the commercials have become a massive draw, creating an opportunity for marketers to make their mark.
Advertisers know that the millions they spend on a Super Bowl commercial will buy them millions of eyeballs in hopes of driving buzz to fuel their brand and boost sales. Super Bowl 46 saw advertisers tapping into that power as traffic on Twitter, Facebook and YouTube surged throughout the game. At the ExactTarget Social Media Lab we looked at the nexus between the game, advertisers, and consumer social activity to see which brands made the most of the opportunity and here is what we found:
New York Giants were the clear winner on Twitter with more than 1.5 million mentions
Doritos topped advertisers with more than 47,000 tweets during the game
46 countries were tweeting about the big game
Advertisers who pre-released commercials on YouTube were able to build audience pregame, riding the wave of pregame anticipation to generate millions of consumer initiated views.
Download & Embed Code: http://bit.ly/y6r9g0
Via Jonha Revesencio
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare.
We'ew all afraid of making these mistakes...well thought out ideas.
This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:
The Pinterest Stream And Fools Gold
Avoid Self Promotion:
"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".
Here are the takeaways:
My advice here is going to be the same advice I give people in any new social network... go have some fun first.
**Be social. Get to know the community, the lay of the land. The rest will sort itself out.
**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://www.jeffturner.info/pinterest/]
47+ different social media and content marketing management tools that all businesses should consider using as part of their marketing.
It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago.
It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.
Which ones am I missing that you cannot live without?
[disclaimer: many of the tools below are CMI partner tools]