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Inspiring Social Media
Learning great ways to use social media
Curated by Lisa Sicard
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Using Pinterest For Your Freelance Writing Business | WritingSpark.com

Using Pinterest For Your Freelance Writing Business | WritingSpark.com | Inspiring Social Media | Scoop.it
Use Pinterest for your freelance writing business. Market your business and boost brand visibility with Pinterest. Writers, editors, and novelists can use Pinterest. (@Ebyline: saw that earlier!
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Rescooped by Lisa Sicard from The 21st Century
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The top social media trends to watch out for in 2012

The top social media trends to watch out for in 2012 | Inspiring Social Media | Scoop.it

2011 was a busy year for social media, witnessing the launch of Google+ and the widespread adoption of Twitter. News of Osama Bin Laden’s death first appeared on Twitter, and Charlie Sheen set a Guinness World Record by reaching a million followers in a time of 25 hours and 17 minutes. Meanwhile, Rebecca Black hit the headlines by releasing “the worst song ever recorded”, earning 167 million YouTube views in the process, and Take This Lollipop became the fastest growing Facebook application ever.

So what does 2012 have in store for us?


Via Dr. Susan Bainbridge
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Rescooped by Lisa Sicard from The 21st Century
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The Basics of Twitter Visibility | Social Media Today

The Basics of Twitter Visibility | Social Media Today | Inspiring Social Media | Scoop.it
Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice.

Via Dr. Susan Bainbridge
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Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | Inspiring Social Media | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]

 

Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.

 

The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.

 

Here are five possible ways to make good use of Twitter for your freelance business:...

 

Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/


Via Martin Gysler
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Rescooped by Lisa Sicard from The 21st Century
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17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) | Inspiring Social Media | Scoop.it
Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.

Via Dr. Susan Bainbridge
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Rescooped by Lisa Sicard from Digital Social Networking
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Pinterest’s secret sauce: Cognitive load

Pinterest’s secret sauce: Cognitive load | Inspiring Social Media | Scoop.it
The idea of capturing photos on a virtual wall is nothing new, and yet Pinterest is a juggernaut growing faster than Facebook when it was this size. Why?

Via ellenjharris
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Rescooped by Lisa Sicard from Online-Communities
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Facebook Timeline: Disliked by the Masses #Infographic

Facebook Timeline: Disliked by the Masses #Infographic | Inspiring Social Media | Scoop.it

By Alissa Skelton

 

Facebook layout changes are rarely welcomed with open arms by the majority of users and Timeline has been no exception.

 

A whopping of 70% of people who responded to a SodaHead poll would ditch Timeline if they could. Some 20% like it and 10% of survey respondents do not have Facebook accounts.

 

The survey asked 1,327 people what they thought about the soon-to-be mandatory Facebook Timeline.

The countdown to full-adoption of Timeline started two weeks ago, when Facebook announced that users would see notifications on their home page and then have seven days to clean up their Timelines.

 

Facebook hasn’t set a specific date for the universal adoption of Timeline, but it should happen “within a few weeks.”

 

Facebook Timeline has made some users worried about privacy since viewers can look through each year of a person’s Facebook life in a few clicks.

 

Facebook gives you seven days to make the switch, so you have enough time to hide the content you would like to keep private.


Via maxOz
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Rescooped by Lisa Sicard from "great search & social media stuff"
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Social networks becoming the preferred conversational medium | Social Media Marketing Strategies | Scoop.it

Social networks becoming the preferred conversational medium | http://t.co/zfVIX5Yj...

Via Timothy Carter
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Rescooped by Lisa Sicard from Twitter for You
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Frrole: Turn Twitter Into Your Own Local Social News Source

Frrole: Turn Twitter Into Your Own Local Social News Source | Inspiring Social Media | Scoop.it
Frrole is an awesome service that currently works in 20 international cities, 13 of which are in the United States. It turns Twitter into your very own social newspaper, filled with the top tweets from your city of choice.

Via Gianto Widianto
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Rescooped by Lisa Sicard from Social-Business-Marketing
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Too Many Social Media Marketers Still Believe Size Matters | @steveolenski

Too Many Social Media Marketers Still Believe Size Matters | @steveolenski | Inspiring Social Media | Scoop.it
A recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement.

 

As anyone who knows me or has been around me for more than thirty seconds knows I am a somewhat of a pop culture savant. I love to combine my knowledge of inane, otherwise useless information with my knowledge of social media and marketing and advertising.

 

Exhibit A can be found in an article I wrote last year for Marketing Profs titled:

 

"Baby, We Were Born to Market: Springsteen on Social Media Marketing,” in which I used lyrics from Springsteen songs and applied them to social media marketing.

Today I want to quote another fine American, Foghorn Leghorn.

 

Yes, that Foghorn Leghorn for after reading the results of a survey conducted by Awareness called the “State Of Social Media Marketing” the first thing that came to mind upon seeing one finding in particular was Mr. Leghorn’s classic lament...

"No, no, no! You're doin' it all wrong!"

 

This is the finding in question:


Via maxOz
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Inspire to Thrive: Awestruck by Pinterest Stats

Inspire to Thrive: Awestruck by Pinterest Stats | Inspiring Social Media | Scoop.it

Have you seen the latest stats on Pinterest? 

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Rescooped by Lisa Sicard from Online-Communities
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Study Shows 1/3 People Think Social Media Should Be Banned At Work - #Infographic - @NiallHarbison

Study Shows 1/3 People Think Social Media Should Be Banned At Work - #Infographic - @NiallHarbison | Inspiring Social Media | Scoop.it
As social media continues to grow one question keeps popping up and that is should employees be allowed to use it in the work place.

 

A new set of stats show that two out of every three people agree that social media should be banned in the workplace.

 

The survey was carried out by a recruitment site and it gives a great insight into how people use social networks while at work.

What the study really shows is that social networks are mostly blocked in the workplace with the vast majority of people having no access to them.

 

The mind set from employers seems to be that allowing any access will decrease productivity.

 

There are some interesting stats here though and I have to say I’m surprised at just how much clamping down happens out there from employers.


Via maxOz
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Rescooped by Lisa Sicard from Extreme Social
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Social media, for better or worse, is changing the way recruiting game is played - ESPN

Social media, for better or worse, is changing the way recruiting game is played - ESPN | Inspiring Social Media | Scoop.it
Social media, for better or worse, is changing the way recruiting game is playedESPNThen Curry discovered that any one of his recruits could be reached at any time through social media. The next day, Curry had a Facebook page.

Via Rami Kantari
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Rescooped by Lisa Sicard from The Google+ Project
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Google+ 'Hangouts' grow in popularity - San Jose Mercury News

A surprise star is emerging on Google+ -- its "Hangouts" videoconferencing feature.
While videoconferencing technology is not new, Google is the first to create a free service on the Internet "cloud" that requires no special hardware beyond a webcam.


Via The New Company
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Rescooped by Lisa Sicard from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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6 Google+ Tips for Businesses

6 Google+ Tips for Businesses | Inspiring Social Media | Scoop.it

Has your business set up a Google+ page?


 


Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.


 


According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.


Via Brian Yanish - MarketingHits.com, ABroaderView
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50 Pinterest Resources for Small Business Owners, Bloggers and Job Seekers | The Work at Home Woman

50 Pinterest Resources for Small Business Owners, Bloggers and Job Seekers | The Work at Home Woman | Inspiring Social Media | Scoop.it
It seems everywhere you look somebody new is talking about Pinterest, and there is good reason why.
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Rescooped by Lisa Sicard from A Cultural History of Advertising
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Top 20 Trends in 2012 Forecast - TrendHunter.com's 2012 Trend Report

TrendHunter.com's 2012 Trend Report is now available at http://www.trendhunter.com/trendreports - This is our annual video, showcasing the hottest trends in ...

Via k3hamilton
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Rescooped by Lisa Sicard from Digital Social Networking
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Social Networking Optimization | Social Networking Marketing Stress Relief

Social Networking Optimization | Social Networking Marketing Stress Relief | Inspiring Social Media | Scoop.it
What do you need to work more on with your social networking optimization?

Via ellenjharris
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Rescooped by Lisa Sicard from EPIC Infographic
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Who Won the Social Media #SuperBowl? #Infographic

Who Won the Social Media #SuperBowl? #Infographic | Inspiring Social Media | Scoop.it

By Kyle Lacy

 

It was great to host Super Bowl 46 in our hometown of Indianapolis. Millions around the world watched what has become America's largest sporting event. But viewers didn't just tune in for the game - the commercials have become a massive draw, creating an opportunity for marketers to make their mark.

 

Advertisers know that the millions they spend on a Super Bowl commercial will buy them millions of eyeballs in hopes of driving buzz to fuel their brand and boost sales. Super Bowl 46 saw advertisers tapping into that power as traffic on Twitter, Facebook and YouTube surged throughout the game. At the ExactTarget Social Media Lab we looked at the nexus between the game, advertisers, and consumer social activity to see which brands made the most of the opportunity and here is what we found:

 

Important Stats
5,679,596 Super Bowl related tweets
215,457 increase in Super Bowl related Facebook

Likes

 

New York Giants were the clear winner on Twitter with more than 1.5 million mentions

 

Doritos topped advertisers with more than 47,000 tweets during the game

 

46 countries were tweeting about the big game

 

Findings
Consumers are transforming ads into online commentary and content - the number of tweets and likes generated during the game soared.
The game continued to activate fan bases up to the last minute. You'd have thought Giants fans would have liked them sometime during the regular season, but the week up to the game through the fourth quarter saw an additional 10% growth in the Giants fan base

 

Advertisers who pre-released commercials on YouTube were able to build audience pregame, riding the wave of pregame anticipation to generate millions of consumer initiated views.

 

Infographic
We spent the week leading up to the game through 11 p.m. on game day tracking social media mentions and likes for participating teams and advertiser brands. Here, in a visual nutshell, are some highlights about social media use during Super Bowl 46.

 

Download & Embed Code: http://bit.ly/y6r9g0 


Via Jonha Revesencio
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Rescooped by Lisa Sicard from Social Media Marketing Strategies
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7 common social media mistakes (and how to fix them)

7 common social media mistakes (and how to fix them) | Inspiring Social Media | Scoop.it
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare.

 

We'ew all afraid of making these mistakes...well thought out ideas.

 

Photocredit: http://moyna16.files.wordpress.com/2011/02/mistakes-hiring.jpg


Via Level343
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Level343's comment, February 5, 2012 7:18 AM
Thanks Lisa :) Enjoy your Sunday
Rescooped by Lisa Sicard from TECHNOLOGY CONNECT PEOPLE DO GOOD
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Parents take to fundraising for autism services for their son

Parents take to fundraising for autism services for their son | Inspiring Social Media | Scoop.it

“Time To Talk Liam” caught my eye because it is a clear, well designed fundraising site, but there's no charity involvement - it’s a family fund for ABA therapy for a young boy with autism


Via David Pearce
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Rescooped by Lisa Sicard from Curation, Social Business and Beyond
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Inspiring Social Media | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


Via janlgordon
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Rescooped by Lisa Sicard from Social-Business-Marketing
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47 Essential Social Media Tools for Content Marketers | @juntajoe

47 Essential Social Media Tools for Content Marketers | @juntajoe | Inspiring Social Media | Scoop.it
47+ different social media and content marketing management tools that all businesses should consider using as part of their marketing.

 

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago.

 

It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.

 

Which ones am I missing that you cannot live without?

[disclaimer: many of the tools below are CMI partner tools]


Via maxOz
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Rescooped by Lisa Sicard from Link Building Help
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15 Sites That Help You Use Your Twitter Profile for Link Building

15 Sites That Help You Use Your Twitter Profile for Link Building | Inspiring Social Media | Scoop.it

Want to use Twitter for link building almost on auto-pilot? These 15 sites will allow you to use your Twitter profile information for links!


Via Chris @ RWS
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Rescooped by Lisa Sicard from Extreme Social
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Social Media: Are you engaged or do you ignore it? : Health in 30 - StumbleUpon

RT @socialmedia2day: http://t.co/tcF1G2s8 Are You Engaged or Do You Ignore It?

Via Rami Kantari
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