Inspiring Social Media
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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Inspiring Social Media | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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NutshellMail For Tracking Twitter Quitters & More

NutshellMail For Tracking Twitter Quitters & More | Inspiring Social Media | Scoop.it
Why I still use NutshellMail by Constant Contact to track Twitter quitters and new followers daily via my email and why you should too
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Rescooped by Lisa Sicard from Digital Marketing and Social Media Marketing
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Do Small Businesses Need to Be On Every Social Media Platform?

Do Small Businesses Need to Be On Every Social Media Platform? | Inspiring Social Media | Scoop.it
Crunched for time and not seeing results from social media? Here's why you should take a step back and how to narrow your focus for better results!

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Rescooped by Lisa Sicard from SocialMoMojo Web
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The Unstoppable Force of Instagram | We-Worldwide

The Unstoppable Force of Instagram | We-Worldwide | Inspiring Social Media | Scoop.it
Last month, Instagram hit the milestone of 700 million active users each month.

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Jessica Kelly's curator insight, May 30, 7:00 PM
I still struggle with Instagram for tech B2B, and I don't believe it's "unstoppable" -- but a force, for certain. Interesting read...
Rescooped by Lisa Sicard from The MarTech Digest
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6 Facebook Remarketing Tactics That Work : Social Media Examiner

6 Facebook Remarketing Tactics That Work : Social Media Examiner | Inspiring Social Media | Scoop.it
#1: Remarket to Specific Landing Page Visitors

Create landing page-specific Facebook ads that are highly relevant to your audience.

#2: Remarket to Your Blog Readers

#3: Remarket to Past Purchasers

#4: Remarket to Freemium and Free Trial Users

#5: Remarket to Newsletter Subscribers

#6: Remarket to People Who Almost Completed Their Purchase

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marketingIO's curator insight, May 22, 7:49 PM

Question: Is this remarketing or retargeting? Regardless, great detail provided within the post.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

Atisy Joëlle's curator insight, May 27, 6:29 PM

Question: Is this remarketing or retargeting? Regardless, great detail provided within the post.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Link between Influencer and Content Marketing

The Link between Influencer and Content Marketing | Inspiring Social Media | Scoop.it
Are influencer & content marketing associated? Yes they are interlinked! Discover on this blog the connection between influencer & content marketing!
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How Co-Promote Got It Wrong On Valuable Social Media

How Co-Promote Got It Wrong On Valuable Social Media | Inspiring Social Media | Scoop.it
Co-Promote - What Happened? One day I was loving Co-Promote, getting shares on Facebook and Twitter and then suddenly the error message showed up. The serv
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Why won't they let their users know what happened to their service?
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Rescooped by Lisa Sicard from PINTEREST Watch - Curated by Jan Gordon
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Improve Your Social Media Marketing With This Pinterest Secret

Improve Your Social Media Marketing With This Pinterest Secret | Inspiring Social Media | Scoop.it

Making something simple is what great social media marketing is all about. In so many ways, Pinstagram has made the marketers ...


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Kathy Burke's curator insight, September 6, 2016 2:16 PM
We're binging on Pinterest!
janlgordon's comment, September 8, 2016 10:41 AM
Thank you @Kathy Burke & @Jenne :-)
janlgordon's comment, September 9, 2016 6:52 PM
Thank you @Negotei Elena :-)
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5 Reasons Why Your Social Media Marketing is Failing to Attract Customers

5 Reasons Why Your Social Media Marketing is Failing to Attract Customers | Inspiring Social Media | Scoop.it
Is Your Social Media Marketing Failing You? There is no denying the fact that social media has a very significant presence in everyone’s lives these days.
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Chuck Bartok's curator insight, April 27, 11:28 AM
Social Media should never be a failing endeavor if Common Sense applied, and perserverence
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Why Pinterest Is Dropping Its Like Button | Marketing Dive

Why Pinterest Is Dropping Its Like Button | Marketing Dive | Inspiring Social Media | Scoop.it

"Pinterest has quietly grown to fill its own marketing niche, and the latest update shows the platform putting a premium on a seamless and intuitive browsing experience, as many users were reportedly confused in separating the difference between Liked and Saved Pins."


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Jessica Kelly's curator insight, April 24, 5:03 PM
Just as we find some of the Spotify options confusing...
Rescooped by Lisa Sicard from The MarTech Digest
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Infographic - How To Create The Perfect Social Media Post (Cheat Sheet) - CrazyEgg

Infographic - How To Create The Perfect Social Media Post (Cheat Sheet) - CrazyEgg | Inspiring Social Media | Scoop.it
Just like crafting a killer headline, how you post to social media is just as important as the content itself.

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marketingIO's curator insight, April 19, 9:14 PM

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Leverage the Power of the Best Social Platforms for Small Businesses | Irfan Ahmed

Leverage the Power of the Best Social Platforms for Small Businesses | Irfan Ahmed | Inspiring Social Media | Scoop.it

"The past few years have fueled an interesting transformation in the business world. The interest of self-ventures among individuals grew and people across the globe..."


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Jessica Kelly's curator insight, April 19, 3:44 PM
Nice quick overview, especially the platform descriptions.
Rescooped by Lisa Sicard from Social Media News
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Increase Your Instagram Engagement Using These 5 Tips

Increase Your Instagram Engagement Using These 5 Tips | Inspiring Social Media | Scoop.it
Are you currently using Instagram to promote your business? If not, you should.

Instagram can be a very powerful marketing channel when you are able t

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How IFTTT AutomatedLife Can Save You Valuable Time

How IFTTT AutomatedLife Can Save You Valuable Time | Inspiring Social Media | Scoop.it
Learn how the IFTTT AutomatedLife recipes can save you valuable time and money from using the internet to turning your lights in your home on and off, etc.
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Check out the #IFTTT contest too! 

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Twitter Jail For 48 Hours - It Could Happen To You Too!

Twitter Jail For 48 Hours - It Could Happen To You Too! | Inspiring Social Media | Scoop.it
Have you ever found yourself in the Twitter Jail house? When Twitter suspends your account you can no longer tweet . It can happen to anyone now.
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What Is Social Proof and Do You Really Need It Today?

What Is Social Proof and Do You Really Need It Today? | Inspiring Social Media | Scoop.it
Social Proof - What Is It All About? Do you know what really makes social proof - proof? Today social proof is no longer only about how many followers you
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Top 6 Social Media Marketing Trends to Stay Ahead in 2017

Top 6 Social Media Marketing Trends to Stay Ahead in 2017 | Inspiring Social Media | Scoop.it
Losing your confidence over hackneyed tricks to market your business? Explore these latest top 6 social media marketing trends of 2017 to boost your sales!
Lisa Sicard's insight:
Stay on top of these social media trends today!
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10 Ways to Promote Your Blog on Social Media Platforms

10 Ways to Promote Your Blog on Social Media Platforms | Inspiring Social Media | Scoop.it
Do you want to gain traffic & followers on your blog? Well to begin with there are plenty of ways to promote your blog! Check out 10 ways of blog promotion.
Lisa Sicard's insight:
10 great places to share your blog posts on social media!
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Brand24 - The Social Listening Tool You Need Today

Brand24 - The Social Listening Tool You Need Today | Inspiring Social Media | Scoop.it
Brand24 -A Social Listening Tool Brand24 is a social listening tool I learned about over on the Quora network. Not only does Brand24 monitor your social me
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7 Hootsuite Features That Can Help Your Blog Thrive Today

7 Hootsuite Features That Can Help Your Blog Thrive Today | Inspiring Social Media | Scoop.it
Here is a breakdown of the latest features on Hootsuite.
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See what's new with Hootsuite features...
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Improve the Quality of Your Followers on Instagram

Improve the Quality of Your Followers on Instagram | Inspiring Social Media | Scoop.it
Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts toMore

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janlgordon's curator insight, April 28, 6:24 PM

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

 

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

 

How to Have a Quality Following on Instagram

 

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

 

Herman explains how to best grow your profile with the right connections.

 

Here's what caught my attention:

 

  • Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

 

  • Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

 

  • Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Kx1930bhhCU

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, May 1, 10:44 AM
Thank you @massimo facchinetti
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Twitter Aims To Stream Live Video Content 24/7 | ValueWalk

Twitter Aims To Stream Live Video Content 24/7 | ValueWalk | Inspiring Social Media | Scoop.it
Twitter is looking to stream live video content round the clock, adding to its 800+ hours of content aired during first three months.

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Jessica Kelly's curator insight, April 26, 6:46 PM
Good golly, 24/7? Really? I guess some will see value in this. :>
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6 Valuable Ways You Will Benefit Using Twitter Now

6 Valuable Ways You Will Benefit Using Twitter Now | Inspiring Social Media | Scoop.it
Learn 6 valuable ways you will benefit using Twitter now if you are not using this social network yet and why it is an important part of your small business
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Rescooped by Lisa Sicard from Surviving Social Chaos
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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm | Inspiring Social Media | Scoop.it
Learn how Facebook organic reach has declined over time and how you can change your strategy to outsmart the algorithm and drive engagement.

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donhornsby's curator insight, April 19, 9:30 AM
Fewer people seeing your Page's organic posts on Facebook means fewer clicks, comments, and shares. And having fewer of those interactions means fewer conversions, leads, and customers. Understandably, this has annoyed the crap out of many a Facebook Page manager. So why would Facebook decide to decrease organic post visibility in the first place?
 
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How To Use Elokenz - A New Easy Content Marketing Tool

How To Use Elokenz - A New Easy Content Marketing Tool | Inspiring Social Media | Scoop.it
How to Use Elokezn to Drive Traffic and Engagement To Your Blog Elokezn is a new content marketing automation tool. It is currently in beta. This content m
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Rescooped by Lisa Sicard from Content Creation, Curation, Management
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How To Easily Discover & Persuade Influencers to Share Your Content

How To Easily Discover & Persuade Influencers to Share Your Content | Inspiring Social Media | Scoop.it
Promote your content with help from influencers: Sam Hurley tells you how in this article for Blogtober.

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malek's curator insight, October 23, 2015 11:26 AM

Make your promotion more effective by reaching out to recognised experts in your industry—who have the audience and credibility—and asking them to share your content. 

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Pinterest announces new integrations with IFTTT and Polyvore

Pinterest announces new integrations with IFTTT and Polyvore | Inspiring Social Media | Scoop.it
Pinterest has announced its first round of integrations — with IFTTT and Polyvore — built on its new Developers Platform. Since launching the platform a few months ago, the network has worked with developers to…

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