The problem that arose wasn’t the sofa table, but what hung above it. This particular DIY article set the wheels in motion for what truly illustrates the power of social media for business.
I was first made aware of this story by the folks at Avalaunch Media, a firm that knows quite a bit about social media marketing. Speaking at the SES Conference in San Francisco, the session topic was Pinterest as an effective marketing tool. True to subject matter, these guys told the story spot on.
Lindsay’s picture was pinned to Pinterest, and then re-pinned over and over.