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Inspiring Social Media
Learning great ways to use social media
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Will The Facebook Graph Search Change Social and Search?

Will The Facebook Graph Search Change Social and Search? | Inspiring Social Media | Scoop.it
Blog post at Inspire To Thrive : Will the Facebook Graph Search be a Game Changer for Social Media and Search?

 

Yesterday Facebook announced their new Facebook [..]
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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Inspiring Social Media | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)