Pinterest's colorful social media platform is a great way to drive traffic back to your website and get even more exposure for your business. The question is, how do you use it as a marketing consultant?
Via David Blundell
Build engaged audiences through publishing by curation.
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I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi]
This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:
The Pinterest Stream And Fools Gold
Avoid Self Promotion:
"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".
Here are the takeaways:
My advice here is going to be the same advice I give people in any new social network... go have some fun first.
**Be social. Get to know the community, the lay of the land. The rest will sort itself out.
**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://www.jeffturner.info/pinterest/]