Inspired Words
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Edward Mayes from Real Estate Plus+ Daily News
Scoop.it!

Americans Losing Faith In Technology, But Can't Break The Addiction

Americans Losing Faith In Technology, But Can't Break The Addiction | Inspired Words | Scoop.it

Americans have a very conflicted relationship with technology. According to a new Harris Interactive poll, 71% of Americans believe that technology has improved their overall quality of life, with 65% believing that technology helps them be more creative. That's good, right?

 

Well, it would be, except these numbers are down from last year. In fact, by every measure Harris Interactive polled, satisfaction with technology is fading.


Via Russ Bergeron
more...
No comment yet.
Rescooped by Edward Mayes from News You Can Use - NO PINKSLIME
Scoop.it!

ASTONISHING FAITH To Nurture, Yours - North Korea Underground Church Leads Worldwide 100 Days of Prayer

ASTONISHING FAITH To Nurture, Yours - North Korea Underground Church Leads Worldwide 100 Days of Prayer | Inspired Words | Scoop.it
Starting next Monday, the North Korean underground church will lead Christians around the world in 100 days of worship in the common places.

Via #BBBundyBlog #NOMORELIES Tom Woods #Activist Award #Scoopiteer >20,000 Sources >250K Connections http://goo.gl/ruHO3Q
more...
No comment yet.
Scooped by Edward Mayes
Scoop.it!

Essay Railing Against Writing Economy Counts 700000+ Views - mediabistro.com

Essay Railing Against Writing Economy Counts 700000+ Views - mediabistro.com | Inspired Words | Scoop.it
mediabistro.com
Essay Railing Against Writing Economy Counts 700000+ Views
mediabistro.com
Writer Adam Weinstein published a scathing essay railing against people who accuse Generation Y of entitlement and unrealistic expectations.
more...
No comment yet.
Rescooped by Edward Mayes from Public Relations & Social Media Insight
Scoop.it!

38 Inspirational Marketing Quotes

38 Inspirational Marketing Quotes | Inspired Words | Scoop.it

97% of bloggers quit within their first year. Building a successful blog is hard work. Here is a collection of 38 inspirational marketing quotes to keep you motivated and engaged.


Via Jeff Domansky
more...
No comment yet.
Rescooped by Edward Mayes from Metaglossia: The Translation World
Scoop.it!

MAKE MINE MYSTERY: Writing As A Business

MAKE MINE MYSTERY: Writing As A Business | Inspired Words | Scoop.it

Is there anyone out there who doesn’t know writing is a business and should be treated as such?Unfortunately, our business has always attracted groupies and wannabes, which is both good and bad. Some do develop into good writers. Some don’t – ever, no matter how hard they try and study. Some just want to be known as having written a book, basking in the automatic profit and adulation which is inevitably due to any published writer. (You may snigger or cry here, or both.) Some just want to claim a published writer – preferably a famous one – as a dear friend – whether they actually are or not.Along with groupies, there are others who populate our lives and must be considered – family, friends, co-workers, our children’s (or grandchildren’s) teachers and schoolmates, libraries, lecture groups – add your own categories in here. They are legion.Unless they are a writer, though, most people don’t realize that this is a business, and not an easy one. People who wouldn’t dream of calling you to chat or expect you to go lunch/shopping/to a movie during the day if you were Assistant Supervisor of Fralumpkins at Blurpkinner Enterprises will happily interrupt your writing. After all, you’re just writing, and that’s easy, isn’t it? And everyone knows that if you work at home you aren’t really working, are you? You’re your own boss, so you can do what you want. Then they get offended when you say you can’t, interpreting it as you don’t want to be with them. The situation is even worse for those dedicated writers (of whom I stand in awe) who juggle a day job and children, squeezing their writing into those precious slivers of time between immutable obligations.Writing is work, something that must be pursued and applied and sacrificed for. Writing well is all that and more, just harder. And it’s not just writing – there is publicity that must be done, street teams organized, interviews done, guest blogs… all kinds of things that must be done to get your name and your book, once it is finished and published, in front and hopefully in the hands of the buying public. If you’re self-publishing, the work load is doubled. You must deal with (and pay for!) editors and cover artists and, unless you are computerly gifted, conversion into the various electronic formats – to say nothing of the brave new world of paperback self-publication. 


Via Charles Tiayon
more...
Charles Tiayon's curator insight, September 18, 2013 2:18 AM
Is there anyone out there who doesn’t know writing is a business and should be treated as such?Unfortunately, our business has always attracted groupies and wannabes, which is both good and bad. Some do develop into good writers. Some don’t – ever, no matter how hard they try and study. Some just want to be known as having written a book, basking in the automatic profit and adulation which is inevitably due to any published writer. (You may snigger or cry here, or both.) Some just want to claim a published writer – preferably a famous one – as a dear friend – whether they actually are or not.Along with groupies, there are others who populate our lives and must be considered – family, friends, co-workers, our children’s (or grandchildren’s) teachers and schoolmates, libraries, lecture groups – add your own categories in here. They are legion.Unless they are a writer, though, most people don’t realize that this is a business, and not an easy one. People who wouldn’t dream of calling you to chat or expect you to go lunch/shopping/to a movie during the day if you were Assistant Supervisor of Fralumpkins at Blurpkinner Enterprises will happily interrupt your writing. After all, you’re just writing, and that’s easy, isn’t it? And everyone knows that if you work at home you aren’t really working, are you? You’re your own boss, so you can do what you want. Then they get offended when you say you can’t, interpreting it as you don’t want to be with them. The situation is even worse for those dedicated writers (of whom I stand in awe) who juggle a day job and children, squeezing their writing into those precious slivers of time between immutable obligations.Writing is work, something that must be pursued and applied and sacrificed for. Writing well is all that and more, just harder. And it’s not just writing – there is publicity that must be done, street teams organized, interviews done, guest blogs… all kinds of things that must be done to get your name and your book, once it is finished and published, in front and hopefully in the hands of the buying public. If you’re self-publishing, the work load is doubled. You must deal with (and pay for!) editors and cover artists and, unless you are computerly gifted, conversion into the various electronic formats – to say nothing of the brave new world of paperback self-publication. 
Rescooped by Edward Mayes from Politics Scotland
Scoop.it!

The Winds of Change

The Winds of Change | Inspired Words | Scoop.it
By Mike Small It's often sidelined in the media, but the energy focus we should be having - because it's about our future - has just taken a massive step forward. Scotland now has the world’s bigge...

Via Peter A Bell
more...
David Macgille-Mhuire's curator insight, September 17, 2013 8:04 PM

Most curious how this seems to have slipped under the pro-Union MSM's radar. On the other hand, perhaps not, given their track record of negativity towards Scotland.

Leah Lesley Christensen's curator insight, September 18, 2013 5:03 PM

Yesterday it was announced that the largest tidal energy project in Europe will be launching soon after permission was granted for the first stage in the Pentland Firth. It’s  the first commercial deployment of tidal turbines in Scottish waters. A demonstration project will be built between Orkney and the mainland following the decision by the Scottish Government.

Rescooped by Edward Mayes from Business in a Social Media World
Scoop.it!

10 Customer Service Stories That Will Restore Your Faith In Humanity

10 Customer Service Stories That Will Restore Your Faith In Humanity | Inspired Words | Scoop.it
Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies (and amazing support reps) who still care about their customers.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 17, 2013 4:30 PM

As an entrepreneur myself, I pay close attention to the way brands behave online and offline. Do they deliver on their promises? Do they care for their customers and audiences? In fact, not many don’t.

 

That’s why it is important to talk about those that actually make a difference. Gregory Ciotti shares ten stories in which companies went above and beyond the call of duty to make their customers feel very special

Rohit Kapoor's curator insight, September 17, 2013 7:50 PM

Great CX stories, have heard/read them before, but enjoy reading them every time. Just goes to show a little bit of effort goes a long way!

Rescooped by Edward Mayes from The MarTech Digest
Scoop.it!

The Top 7 Online Marketing Trends That Will Dominate 2014 - Forbes| #TheMarketingAutomationAlert

The Top 7 Online Marketing Trends That Will Dominate 2014 - Forbes| #TheMarketingAutomationAlert | Inspired Words | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

 

With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

 

1.      Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

 

2.      Social Media Marketing Will Require More Diversity

Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. For help figuring out which social media networks are right for your business, see my article “How to Determine Which Social Media Network Fits Your Business.”

 

3.      Image-Centric Content Will Rule

Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.

 

4.      Less Will be More

With many consumers feeling burned out by a constant barrage of information and advertisements that scream “look at me”, some of the most innovative marketers are going the opposite direction. The’re now making efforts to tone-down their campaign messages and not overwhelm consumers with hype.

 

5.      Mobile-Friendly Content Will Be Necessary

Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.”

 

6.      Ad Retargeting Will Grow in Effectiveness

This is a marketing strategy that has really caught on recently. In a nutshell, it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.

 

7.      SEO and Social Signals Will Become Even More Intertwined

Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty undeniable that they play a role in organic search rankings these days. After all, they’re one of the three pillars of SEO. Since the goal of Google and other search engines is to provide users with the most relevant and highest quality content possible, it makes sense why they would factor in the number of social shares that a blog post, article or product page receives.

 

The more people that are sharing a piece of content, the higher quality it’s likely to be, and therefore its position should increase within the search engine results pages. It’s no coincidence that the top-ranking search results tends to have lots of social shares, while those ranked lower have fewer.


Via marketingIO
more...
marketingIO's curator insight, September 18, 2013 11:04 AM

There's far more than these 7 trends, but I can understand the article given the generalist publication. But within the confines of the aforementioned, let me add:

1) Smaller chunks of content...

2) ...delivered in animated fashion...

3) ...repeatable and shareable.


And don't forget retargeting: one of the great unused B2B marketing tactics out there today.


  • See the article at from www.forbes.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Business and Marketing's curator insight, September 20, 2013 2:04 AM
To be more successful online marketing and business.It is the right time to start up your business. visit : http://www.agriya.com
ItsMenaJo (GetGeekemarketing)'s curator insight, October 8, 2013 4:18 PM

Just thinking about content and images in particular... I think content will become more interactive. I'm seeing a couple of the top bloggers with embedded PDFs and quizzes on their websites. Really unique stuff that's totally engaging. Right now we need coders to create such content but I see this coming more into the mainstream, with providers making such functionality available and affordable to all.

Rescooped by Edward Mayes from The MarTech Digest
Scoop.it!

8 Crucial Steps to Building an Inbound Website - HubSpot | #TheMarketingAutomationAlert

8 Crucial Steps to Building an Inbound Website - HubSpot | #TheMarketingAutomationAlert | Inspired Words | Scoop.it
Learn how to redesign your website to be more "inbound" in eight simple steps.

 

Condensed...

 

1) Who is your website talking to?

Fundamental starting points are buyer personas or target market segments. (If you don't have buyer personas, grab this free template to create them for your business.) What are the buyer personas and target markets you're trying to reach with your website? Once you outline who these people are, only then we you start to create messages, pages, and content for them.

 

2) Which content is needed in order to be a thought leader in the marketplace?

Odds are, you have competitors in your market. So when re-structuring your website, it’s important that you pay attention to the frequency and quality of the content being produced by your competition.

 

3) Build your site for Learners, Shoppers, and Buyers.

Inbound marketers often refer to the steps of the buying cycle as:

Top of the Funnel, or TOFUMiddle of the Funnel, or MOFUBottom of the Funnel, or BOFU

 

When talking to new clients we like to describe each of these buying cycles as Learners (TOFU), Shoppers (MOFU), and Buyers (BOFU). Call them whatever makes the most sense to you.

An example of a Learner or (TOFU) prospect is someone searching Google for "best midsize family car."An Example of a Shopper or (MOFU) prospect is someone searching Google for "crossover SUV reviews."An Example of a Buyer or (BOFU) prospect is someone searching Google for "Ford Edge for sale."

 

4) Finish with SEO, but don’t start with it.

SEO should solve for the reader, not search engines.

 

5) Make sure you talk about "why" more than "what."

If your website starts off with "why," then it's going to be much easier to convey the value of your widgets to the consumer. And if you craft the "why" the right way, then you will also have a greater chance to create an emotional connection with your prospects. Reach them on an emotional level. Simon Sinek does a great job of explaining this with his TED Talk on the "Power of Why."

 

6) Create stupid-proof navigation.

Popular ways to provide some stupid-proof navigation are:

Providing footer links on every page for the content you "want" people to findHaving a menu that makes it simple to understand what the next step should beIncluding anchor text within content to drive the visitor deeper into your website

 

7) Use responsive design.

Ensure that your website is responsive, and caters to that mobile audience that is growing by leaps and bounds. It's about more than just having a site looks good -- it needs to be easy to read and navigate, too!

 

8) Make it remarkable.

In order to stand out against your competition you've got to be remarkable. Everything you do, and especially your website, needs to represent how remarkable your company is. Make sure that your website communicates the mission, vision, and goals of your company.


Via marketingIO
more...
marketingIO's curator insight, September 18, 2013 9:46 PM

This is an excellent review for your digital properties, not just your web site.  You should take this and conduct an audit of your digital properties accordingly, especially before you finalize your 2014 plans.


  • See the article at from blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Edward Mayes from Google Lit Trips: Reading About Reading
Scoop.it!

Why Poetry Makes Sense: An Interview With Stephen Burt

Why Poetry Makes Sense: An Interview With Stephen Burt | Inspired Words | Scoop.it
Stephen Burt and I discussed the instructive and useful nature of poetry: how it's a vehicle for self-expression, a valuable means of understanding the world and a resource that is written for an infinite set of audiences.

Via GoogleLitTrips Reading List
more...
Sunflower Foundation's curator insight, September 2, 2013 11:43 PM

This is so true. Kibera School for Girls, established by Shining Hope for Communities uses poetry and drama to teach. Our foundation awarded them a grant for drama resources last year. We are delighted that their enchanting little K-Gr.1 girls won first prize in the National Poetry Competition. In this case, poetry grounds not only learning but self esteem and communal pride.

Tara McIlroy's curator insight, October 14, 2013 5:35 PM

When we start to look for it, poetry is all around us, and never leaves us. Applications for learning and teaching are found here without needing to look very far.

 

Olivia Sica's curator insight, October 31, 2014 11:49 AM

I think things like poetry are a positive outlet for people who have emotions they don't know what to do with. If you're feeling overwhelmed, write it down! I can almost guarantee you'll feel better afterwords. 

Scooped by Edward Mayes
Scoop.it!

Perry performer spreads message of peace and harmony via Hammerstein - The Livingston County News

Perry performer spreads message of peace and harmony via Hammerstein - The Livingston County News | Inspired Words | Scoop.it
The Livingston County News Perry performer spreads message of peace and harmony via Hammerstein The Livingston County News “Oscar Hammerstein is saying the same things that Bob Dylan, John Denver, Bruce Springsteen, The Clash, Pearl Jam and...
more...
No comment yet.