Your logo is at the core of any brand marketing. Most of the time, it is the first thing that the customer will see even before considering a purchase. So it is crucial that it transmits the right information and that creates a connection between the company and their target audience.
So it is your duty as a graphic designer to create a logo that will wow not only your client but the clients’ of your client. And the best way to do it is by following the latest trends, already tested around the world.