Inspire to Change
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Curated by Irene Immink
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Rescooped by Irene Immink from Curation, Social Business and Beyond onto Inspire to Change
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Inspire to Change | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

 

Jan Gordon: My commentary

 

Know your audience and speak to their listening

 

This was mentioned in this article by the author who paraphrased

what John Kearon said:

 

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

 

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

 

Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".


 

Here are some highlights that I think apply to content curators/arketers particularly: 

 

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

 

Here are a few suggestions that caught my attention particularly for content marketers/curators:

 

Concentrate on the feeling benefit of your products and services

 

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.


 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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10 Ideas To Move Innovation Forward | The Principal of Change

10 Ideas To Move Innovation Forward | The Principal of Change | Inspire to Change | Scoop.it
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10 Business Lessons from One of the Greatest Live Rock and Roll Bands in History

Jim Berkowitz reflects on the recent priceonomics.com article “The Business of Phish”, and distills 10 lessons that can apply to any business that is willing to break the mold and be wildly successful.
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Hearst’s 5 Ingredients for Innovation

Hearst’s 5 Ingredients for Innovation | Inspire to Change | Scoop.it
Innovation at large companies is hard but powerful when all the right components come together. (#innovation Hearst's 5 Ingredients for Innovation - Digiday - Hearst's 5 Ingredients for InnovationDigidayPhil...
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Rescooped by Irene Immink from sustainablity
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Sustainability refreshed: business leaders need to shake up sustainability

Sustainability refreshed: business leaders need to shake up sustainability | Inspire to Change | Scoop.it
Self-righteous environmentalism and results-driven management have led to sustainability fatigue. Business leaders need to shake it up, writes Joseph Zammit-Lucia

Via Faith Attaguile
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Rescooped by Irene Immink from Leadership Think Tank
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WATCH: Learning To Read Someone Else's Mind

WATCH: Learning To Read Someone Else's Mind | Inspire to Change | Scoop.it
Cooperating in large groups is a signature accomplishment of the human brain: among similar species, we are remarkably good at working together and negotiating our differences.

Via Jone Johnson Lewis, Wise Leader™, Aki Puustinen
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5 Reasons Strategy and Creative Work Must Be Integrated

5 Reasons Strategy and Creative Work Must Be Integrated | Inspire to Change | Scoop.it
We’re big believers in strong connections between strategy and creative work. It’s been a topic on the blog, and it’s a key component of the strategic thinking workshops I conduct. Strategy and Cre...
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Bernanke Optimistic About Innovation - Wall Street Journal (blog)

Bernanke Optimistic About Innovation - Wall Street Journal (blog) | Inspire to Change | Scoop.it
Wall Street Journal (blog) Bernanke Optimistic About Innovation Wall Street Journal (blog) IT'S HARD TO MAKE PREDICTIONS ABOUT WHAT DOESN'T YET EXIST: “First, innovation, almost by definition, involves ideas that no one has yet had, which means...
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Funding isn't everything: Education reform takes innovation, cooperation - Bangor Daily News

Funding isn't everything: Education reform takes innovation, cooperation - Bangor Daily News | Inspire to Change | Scoop.it
Funding isn't everything: Education reform takes innovation, cooperation
Bangor Daily News
Education is a big deal. It prepares our children, fuels our economy and accounts for more than a third of our state budget — even more for local town budgets.
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Creating a climate of possibility - Salisbury Post

Creating a climate of possibility - Salisbury Post | Inspire to Change | Scoop.it
Creating a climate of possibility Salisbury Post This weeklong experience, which will be held this year from July 9-13, does just that: It creates a climate of possibility for high school students who come from all over the country to Catawba...
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Eleven Entrepreneurs Make People the Number One Priority of Technology Innovation | Loyalty360.org

Eleven Entrepreneurs Make People the Number One Priority of Technology Innovation | Loyalty360.org | Inspire to Change | Scoop.it
As technology become more complex, a group of brilliant entrepreneurs is using it to tackle some of the most fundamental human challenges of all time—clean food and water, adequate and affordable health care, accessible education, and the chance to...
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The Role of the Social Entrepreneur in the Great Turning

The Role of the Social Entrepreneur in the Great Turning | Inspire to Change | Scoop.it
Is this the time of the Great Turning? What role will social entrepreneurs play in the next phase of our social evolution?
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The Experts: Does the Patent System Encourage Innovation? - Wall Street Journal

The Experts: Does the Patent System Encourage Innovation? - Wall Street Journal | Inspire to Change | Scoop.it
Wall Street Journal
The Experts: Does the Patent System Encourage Innovation?
Wall Street Journal
Does the patent system encourage or discourage innovation in companies?
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10 Innovation Myths MSPs Must Overcome - MSPmentor

10 Innovation Myths MSPs Must Overcome - MSPmentor | Inspire to Change | Scoop.it
10 Innovation Myths MSPs Must Overcome
MSPmentor
Myth 1: Innovation is random: In reality, Harvard Business Review says innovation is a discipline that can be measured and managed.
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Relationships: The key to successful engagement | Business Innovation Factory

Relationships: The key to successful engagement | Business Innovation Factory | Inspire to Change | Scoop.it
Super "grey space" post about similarities between education and healthcare and opps for #innovation by @kdzio http://t.co/JFyKghxCVT
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They Will Change Your Life. The 7 Non-Negotiables Of Winning - Forbes

They Will Change Your Life. The 7 Non-Negotiables Of Winning - Forbes | Inspire to Change | Scoop.it
They Will Change Your Life. The 7 Non-Negotiables Of Winning
Forbes
Today, I would like to share the principles that have transformed me and our company and a growing number of people across the globe.
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Searching for innovation - InvestmentNews - InvestmentNews

Searching for innovation - InvestmentNews - InvestmentNews | Inspire to Change | Scoop.it
Searching for innovation - InvestmentNews
InvestmentNews
Investment management is supposed to be built on brilliant minds' novel insights and innovative approaches—or so our training and traditions have led us to believe.
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Rescooped by Irene Immink from Entrepreneurship, Innovation
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Vivek Wadhwa: Don’t Confuse Investors with Mentors

Vivek Wadhwa: Don’t Confuse Investors with Mentors | Inspire to Change | Scoop.it
VIVEK WADHWA: What you want in a mentor is someone who truly cares for you and who will look after your interests and not just their own.

Via Marylene Delbourg-Delphis
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Understanding Strategic Innovation

Understanding Strategic Innovation | Inspire to Change | Scoop.it

So what is strategic innovation? For your company to succeed you need to stay competitive and ahead of all the other companies that are working to gain the same market share that you are. You need strategic innovation to understand the marketplace and produce new products and services to meet the needs of your consumers.


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The Road to an Effective Innovation Diplomacy

The Road to an Effective Innovation Diplomacy | Inspire to Change | Scoop.it
The United States is still an enormous generator of innovation, from which other nations have long benefitted. But we now also have the opportunity to benefit from innovation taking place around the world.
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Stanford Dean Saloner on Teaching Innovation

Stanford Dean Saloner on Teaching Innovation | Inspire to Change | Scoop.it
Garth Saloner, dean of Stanford University's Graduate School of Business, discusses the three elements of innovation that the school tries to nurture in its students.
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Embracing the Paradoxes of Innovation (SSIR)

Embracing the Paradoxes of Innovation (SSIR) | Inspire to Change | Scoop.it
Innovation is necessary to further social progress, and yet the challenges and paradoxes inherent in the endeavor cannot be avoided.
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12 steps to organizational change | Linkage, Inc.

12 steps to organizational change | Linkage, Inc. | Inspire to Change | Scoop.it
What can you do to ensure that the change process goes as smoothly as possible?
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The Most Innovative Employees at Google Aren't Stanford/MIT grads with Perfect SATs

The Most Innovative Employees at Google Aren't Stanford/MIT grads with Perfect SATs | Inspire to Change | Scoop.it
Google has long had a reputation for being a place that’s near impossible to get a job if you aren’t a Stanford or MIT grad. They not only asked you for your college GPA, they even asked you what you...
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Lessons on Innovation From Forrester's Forum for CIO's Innovation ...

Lessons on Innovation From Forrester's Forum for CIO's Innovation ... | Inspire to Change | Scoop.it
I recently had the distinct pleasure of moderating a panel discussion on Innovation at Forrester's Forum for CIOs where I was able to share the stage with Lawrence Lee, Sr. Director of Strategy, PARC, a Xerox company, and ...
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Bob-o-Graphic on What Make an Innovative Culture - The Engaging Brand

Bob-o-Graphic on What Make an Innovative Culture - The Engaging Brand | Inspire to Change | Scoop.it
This week on The Engagigng Brand we discussed Innovation with Thomas Wedell-Wedellsborg and as the book gives a great insight into business innovation we have created a little Bob-o-graphic for you to use.
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