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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Inspire to Change | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

 

Jan Gordon: My commentary

 

Know your audience and speak to their listening

 

This was mentioned in this article by the author who paraphrased

what John Kearon said:

 

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

 

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

 

Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".


 

Here are some highlights that I think apply to content curators/arketers particularly: 

 

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

 

Here are a few suggestions that caught my attention particularly for content marketers/curators:

 

Concentrate on the feeling benefit of your products and services

 

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.


 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.

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How to Lead Strategic Change Without Inciting a Mutiny

How to Lead Strategic Change Without Inciting a Mutiny | Inspire to Change | Scoop.it
Much has been written about how new CEOs - the “corporate saviours” – influence the early stages of leading strategic change, but the reality is deep-rooted change frequently fails as a result of subsequent implementation problems across the organisation.

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The Mismanagement Of Change & 5 Ways To Get It Right

The Mismanagement Of Change & 5 Ways To Get It Right | Inspire to Change | Scoop.it
This post focuses on how to maintain a sense of certainty and how to allow employees to assign personal significance & meaning to change.

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Ian Berry's curator insight, April 3, 7:18 PM

Good insights For me we have massively overcomplicated everything to do with change. We need a shared-view with people about where we are (reality), where we're going (possibility), why we're going there (purpose), how we'll get there (strategy), who will do what and when (execution), how we'll know we're on track (milestones and lead measures), and how we'll behave along the way (culture and values). It's not easy. It is simple.

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UVU: Presidential Lecture Series - Sir Ken Robinson - YouTube

Ken Robinson, an internationally recognized leader in the development of education, will speak on "Innovation and Creativity in Education" at Utah Valley Uni...

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8 Characteristics of the Innovator’s Mindset (Updated)

8 Characteristics of the Innovator’s Mindset (Updated) | Inspire to Change | Scoop.it
(This is an updated version of a previous post simply sharing the graphic created by Sylvia Duckworth.)
Image created by @SylviaDuckworth
Recently I explored the notion of the “Innovator’s Mindset”, and have thought a lot about this idea.
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What has the brain got to do with change |

What has the brain got to do with change | | Inspire to Change | Scoop.it
PREVIOUS ITEM NEXT ITEM IDEAS What has the brain got to do with Change? Linda Ray Why do 70% of change initiatives fail? For the most

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How to Fix the Biggest Mistakes in Change Management

How to Fix the Biggest Mistakes in Change Management | Inspire to Change | Scoop.it
Organizations often dedicate a lot of money and resources to change management, yet research shows the efforts often aren’t successful. Understanding why it happens and how to improve can lead to better outcomes. No organization these days can afford to …Read »

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My top 10 quotes on change - Virgin.com

My top 10 quotes on change - Virgin.com | Inspire to Change | Scoop.it
10. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. - Buckminster Fuller 9. Everyone thinks of changing the world, but no one thinks of changing himself.
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How to Transform Negative Environments

How to Transform Negative Environments | Inspire to Change | Scoop.it
The more you think about what’s wrong, the more wrong you see. Your job isn’t fixing, correcting, and improving. It’s creating environments where others fix, correct, and improve. Criticism deflate...

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3 Tips to Communicate Change and Build Trust in Your Teams

3 Tips to Communicate Change and Build Trust in Your Teams | Inspire to Change | Scoop.it
Why is it that some leaders think by keeping everything a secret when they know big changes are coming

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Joan Nichols's curator insight, February 23, 10:21 AM

Great article on communicating change.

Expressworks International's curator insight, February 24, 4:15 PM

Great article on communications.

judyhouse's curator insight, February 26, 9:54 AM

Gain some small wins, so your team will be prepared to embrace bigger wins down the road. They'll remember how you involved them in the past, and utilized their ideas. They'll more than  likely stay connective and supportive.

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Change Management. Steps To Follow

Change Management. Steps To Follow | Inspire to Change | Scoop.it
Any time we hear the words change management, the majority of us think, “Oh no, what’s up now?” We get an uneasy feeling that change will move us out of our comfort zone and into the unknown. It is human nature for us to become set in our ways.

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The Iceberg That Sinks Organizational Change

The Iceberg That Sinks Organizational Change | Inspire to Change | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, NikolaosKourakos, Jean-Philippe D'HALLUIN, Roger Francis, Aki Puustinen
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AnnC's curator insight, February 15, 7:19 PM

We need to discover the hidden variables that affect the change process in order to fully understand the task before us.

Roselyne Lecuyer's curator insight, February 16, 6:01 AM

Interesting iceberg representation of organisation culture

Expressworks International's curator insight, March 16, 5:26 PM

At an industry conference this week attendees agreed that one of the issues that concerns them most is culture. This is not a surprising outcome since the industry has seen the entrance of many other competitors and a disruption to business as usual. 

 

Using the iceberg model we can illustrate why complex change like cultural transformation is so difficult. There is widespread knowledge that this kind of endeavor takes time and a lot of resources.  Why?  Because the heavier lifting needs to be done “below water” to ensure that there is complete understanding of impacts/challenges that the new normal poses to shared assumptions, perceptions, values, beliefs, traditions and feelings. Then plans must be created and implemented to support the learning and adjustment required for the new norms, traditions and procedures that come with transformation. This is not a quick program because under water is where we deal with the emotional and sometimes “messy” side of an organization. A good change program anticipates and prepares for the journey of transformation using the whole iceberg.  Leveraging a good change partner is a common strategy that allows the organization to focus on the “above water” activities while the partner helps with the “under water” challenges.

 

If you’re thinking about culture change, know what you’re getting into and that there are no short cuts. However, if you’re dealing with disruption in your industry, and a strategy of improvements is no longer good enough, you may well want to ask yourself, “Can I afford not to undertake culture change to meet my business goals?”

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The truth about people and change -- and what to do about it

The truth about people and change -- and what to do about it | Inspire to Change | Scoop.it
As human beings, change is hard for every one of us. Neuroscience teaches us that our brains associate change with mistakes, threats, and fear.

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Why Our Brains Don't Respond To Our Attempts At Habit Change

Why Our Brains Don't Respond To Our Attempts At Habit Change | Inspire to Change | Scoop.it
We often try to change our behavior by reinforcing negative actions. Here's how to reframe your motivation and finally follow though.
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What is Change Management?

What is Change Management? | Inspire to Change | Scoop.it
What is Change Management? What is change management? And I mean very specifically, what is change management? And why is it relevant to results management? It’s a question, a task to define, that ...

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Paul Summers's curator insight, April 5, 10:03 AM

Adaptability is the factor, yet so much of what passes as learning & development is about compliance to process and prescriptive practice.

Susanna Lavialle's curator insight, April 5, 3:56 PM

One step I have noticed (that is too often forgotten) is the need to define clearly the change scope : what changes, what is the desired future state and what are all the elements that need to change. Clarity and top leadership alignment on the change objectives is critical. Also, the leader's role is to ensure that the changes will be measured - the change team should make sure this is transferred into the operational metrics. Often, if the change gets off track, the targets were not clear for all - or some key people were just being measured (and recognized) for performing well according to the past processes and standards. 

Easier said than done.

Ian Berry's curator insight, April 5, 7:40 PM

This article has some good insights. The trouble is the premise Change management is an oxymoron. It can't be managed. We lead change and manage the things around it. Like people management also an oxymoron we need to bite the bullet and drop change management as a concept all together.

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Sir Ken Robinson – Learning {Re}imagined (video)

Sir Ken Robinson – Learning {Re}imagined (video) | Inspire to Change | Scoop.it
As a treat for the readers of this blog here is a longer and more complete interview with Sir Ken Robinson that was recorded as part of the Learning {Re}imagined book where he discusses educational technology, creativity, assessment and the future of learning (15 minutes).   There are more exclusive videos contained within the book…

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Lisa Gorman's curator insight, March 26, 7:02 PM

I have a great admiration for the thinking of Sir Ken Robinson... He speaks so eloquently and argues for creative learning...and so much more...

 

A stand out quote for me from this interview;

 

"What tends to dull the appetite [for learning] is being force fed things that people can't see an immediately relevance in or don't have an immediate interest in it...or where they are forced to learn in situations where they are inimitable... you know, 8 hours a day, sit still, do as you're told."

 

Bring on different ways of engaging with people around learning so that they not only 'get it' but they really enjoy it and become life long learners.

 

I recommend this 15 minute video to you!

María Dolores Díaz Noguera's curator insight, March 27, 2:03 PM
Creatividad ...Sir Ken Robinson – Learning {Re}imagined (video) | @scoopit via @AnaCristinaPrts http://sco.lt/...
The Future Shapers's curator insight, March 30, 5:44 AM

Sir Ken Robinson on how we should be teaching our children if we want a future rich with creative and innovative leaders.

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Understanding Innovation Complexity

Understanding Innovation Complexity | Inspire to Change | Scoop.it

We need to think differently about innovation and why it needs complexity and adaptive thinking as part of its design. Understanding Innovation Complexity is essential.
Complexity within systems challenge us to think differently, it pushes us to think outside often our normal experiences, to confront and understand and then restructure, often the unordered, into a new ordered.
Organizations are in need of understanding the complexities within their systems far more.
Complexity within innovation is always adaptive.
The challenge with managing complexity is that it is made up of many shifting and connected parts, that form much around interactions and relationships. These new ‘connections’ are shifting and challenging much of our previous understanding, built often on past practice and entrenched thinking.
We need to think differently to generate fresh insights and new-to-the-world innovation and this begins by us ‘seeing’ the potential by unravelling the complexities involved. To seek a more radical innovation agenda you need to grapple with much within a complex system to yield the ‘promise’ of really new and exciting innovation.


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Raj Shekhar Mishra's curator insight, March 20, 2:15 AM

Complexity within systems challenge us to think differently to confront and understand and then restructure  the unordered chaotic interactions of the embedded systems and subsystems into a new order..

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10 Things To Remember If You Want To Make Lasting, Positive Change

10 Things To Remember If You Want To Make Lasting, Positive Change | Inspire to Change | Scoop.it
You'll have more freedom when you live less from habit and more from intent.

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Kasia Hein-Peters's curator insight, March 8, 7:38 AM

Point 7 resonates with me the most: "You'll have more freedom when you live less from habit and more from intent."

John Michel's curator insight, March 9, 8:51 AM

Instead of trying to do, be and have more, simplify your life and remember these powerful ideas.

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The Changing Nature of Middle-Class Jobs - New York Times

The Changing Nature of Middle-Class Jobs - New York Times | Inspire to Change | Scoop.it
The types of jobs that pay middle-class wages have shifted since 1980. Fewer of these positions are in male-dominated production occupations, while a greater share are in workplaces more open to women.
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Why Innovation Must Go Beyond Disruption - Wired

Why Innovation Must Go Beyond Disruption - Wired | Inspire to Change | Scoop.it
Henry Ford famously quipped that if he’d asked what people wanted, they’d have said, “faster horses.” There are countless numbers of ideas being funded every day that are aimed at essentially building faster horses.
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Change Management, Individual and Organisational Barriers to Change, Overcoming Resistance

Change Management, Individual and Organisational Barriers to Change, Overcoming Resistance | Inspire to Change | Scoop.it

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Curves ahead: change management for collaborators

Curves ahead: change management for collaborators | Inspire to Change | Scoop.it
When it comes time for change management, organizations with collaborative cultures have one big advantage.

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How Smart Companies Manage Change

How Smart Companies Manage Change | Inspire to Change | Scoop.it
Description: Smart organizations empower their workforce to thrive in a changing environment. They constantly coach and encourage employees to challenge conventional wisdom.

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4 maps that show how demographic change will touch every corner of the country

4 maps that show how demographic change will touch every corner of the country | Inspire to Change | Scoop.it
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We Still Don’t Know the Difference Between Change and Transformation

We Still Don’t Know the Difference Between Change and Transformation | Inspire to Change | Scoop.it
And it keeps holding us back.

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