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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Inspire to Change | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

 

Jan Gordon: My commentary

 

Know your audience and speak to their listening

 

This was mentioned in this article by the author who paraphrased

what John Kearon said:

 

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

 

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

 

Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".


 

Here are some highlights that I think apply to content curators/arketers particularly: 

 

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

 

Here are a few suggestions that caught my attention particularly for content marketers/curators:

 

Concentrate on the feeling benefit of your products and services

 

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.


 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by Irene Immink from the Change Samurai
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How Smart Companies Manage Change

How Smart Companies Manage Change | Inspire to Change | Scoop.it
Description: Smart organizations empower their workforce to thrive in a changing environment. They constantly coach and encourage employees to challenge conventional wisdom.

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4 maps that show how demographic change will touch every corner of the country

4 maps that show how demographic change will touch every corner of the country | Inspire to Change | Scoop.it
Urban Institute
Over the next 15 years, America is in for tremendous demographic change. Parts of the country (the Rust Belt, stretches of the Great Plains) will lose population, as many Southern cities (Atlanta, Las Vegas, Charlotte) swell in size.
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Rescooped by Irene Immink from Leadership to change our schools' cultures for the 21st Century
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We Still Don’t Know the Difference Between Change and Transformation

We Still Don’t Know the Difference Between Change and Transformation | Inspire to Change | Scoop.it
And it keeps holding us back.

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The iceberg that sinks organizational change

The iceberg that sinks organizational change | Inspire to Change | Scoop.it
The iceberg that sinks organizational change. The Iceberg is a strong visualization of what is arguably the essence of change

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Anne Landreat's curator insight, January 19, 9:40 AM

Très vrai. Et fort heureusement, il est possible de travailler avec et sur ce qui se cache sous la surface... à condition de dépasser les évidences, les truismes et les solutions toutes faites et d'y aller, sous la surface...

 

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Amazon’s Third-Party Sellers Ship Record-Breaking 2 Billion Items In 2014, But Merchant Numbers Stay Flat

Amazon’s Third-Party Sellers Ship Record-Breaking 2 Billion Items In 2014, But Merchant Numbers Stay Flat | Inspire to Change | Scoop.it
 Amazon reported on Monday that third-party sellers on its site sold a record-breaking 2 billion items in 2014, and their adoption of Amazon’s fulfillment services also grew 65% year-over-year.
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6 ways governments can encourage entrepreneurship - Agenda - The World Economic Forum

6 ways governments can encourage entrepreneurship - Agenda - The World Economic Forum | Inspire to Change | Scoop.it
With some suggesting that governments need to adopt an entrepreneurial ecosystem, Tim Mazzarol offers his recommendations for government policy.
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25 Mind-Blowing Ways Society Is About To Completely Change

Our society is changing so fast that in many cases most of us are unable to follow along and get easily confused by all the violent, rapid transformations taking place that challenge us to...
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How Culture Kills Change, Part 2

How Culture Kills Change, Part 2 | Inspire to Change | Scoop.it
It’s an undisputed fact that a poisoned organizational culture can kill all change initiatives. It doesn’t matter how competent your project management team is, how enthusiastic the board is, or ev...

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How Listening Enables Change

How Listening Enables Change | Inspire to Change | Scoop.it
Active listening is the key to taking individuals with us through periods of change. This blog describes how!

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How To Successfully Get Your Company To Change - Forbes

How To Successfully Get Your Company To Change - Forbes | Inspire to Change | Scoop.it
“I haven’t got the slightest idea how to change people, but I keep a long list of potential candidates just in case I should ever figure it out.” How many of you, like noted comedian and author David Sedaris, have a list?
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The Key to Leading Change? Become Comfortable With Discomfort. - Entrepreneur

The Key to Leading Change? Become Comfortable With Discomfort. - Entrepreneur | Inspire to Change | Scoop.it
An executive coach breaks down into stages the daunting task of moving from familiar turf to taking action and tackling the unknown.
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Expert Tips: How to Drive Tech Innovation at Work - Entrepreneur

Expert Tips: How to Drive Tech Innovation at Work - Entrepreneur | Inspire to Change | Scoop.it
How to implement technology upgrades so that everyone in your company feels involved.
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The Iceberg That Sinks Organizational Change

The Iceberg That Sinks Organizational Change | Inspire to Change | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, NikolaosKourakos, Jean-Philippe D'HALLUIN, Roger Francis, Aki Puustinen
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Guillaume Decugis's comment, January 28, 9:46 PM
Nice pick @Vicki!
Jeremy Pollard's curator insight, January 29, 5:56 PM

Icebergs are a great metaphor. We use an iceberg in Shipley win-work sessions to highlight that deals are often won under the iceberg around unstated issues, then justified on the stated requirements. 

 

Later, when client agree they could make some powerful changes to their process for winning work, this iceberg about the hidden barriers to making that change comes into play.

 

The ratio of people and organisations that want to changes, but struggle to make it stick, is very high. We are fast approaching the point where effective change management becomes a bigger issue to work on with clients than the specifics of the solution being considered.

 

I recommend this article, and the powerful visual as a starting point for you own conversations with your team about making things happen.

 

I suggest starting with examples of projects or changes of significance that HAVE worked for you. Talk through why you think they worked.  Compare them to the projects or changes that stalled or ran late. What was different?

 

Talk to colleagues about their success and failures in change.

 

Leading a team, helping a customer - change is the foundation skill.

Where would you rank your ability to drive, lead and make change happen?

Emeric Nectoux's curator insight, January 30, 10:02 AM

What really leads the changes... 

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The truth about people and change -- and what to do about it

The truth about people and change -- and what to do about it | Inspire to Change | Scoop.it
As human beings, change is hard for every one of us. Neuroscience teaches us that our brains associate change with mistakes, threats, and fear.

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Why Our Brains Don't Respond To Our Attempts At Habit Change

Why Our Brains Don't Respond To Our Attempts At Habit Change | Inspire to Change | Scoop.it
We often try to change our behavior by reinforcing negative actions. Here's how to reframe your motivation and finally follow though.
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2015’s most critical information technology trends | Information Age

2015’s most critical information technology trends | Information Age | Inspire to Change | Scoop.it
The Internet of Things, big data, cloud and cyber security will continue to dominate the IT landscape in 2015 – but what effect will they have?
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My Entrepreneurial Journey To Becoming A Digital Athlete

My Entrepreneurial Journey To Becoming A Digital Athlete | Inspire to Change | Scoop.it
 “Entrepreneur” might not be the first word that comes to mind when you think of me. People know me as a New York Knick, an Orangeman, an Olympian, a Nugget, a husband and a father. But I also consider myself an entrepreneur.
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The Rapidly Disappearing Business of Design | WIRED

The Rapidly Disappearing Business of Design | WIRED | Inspire to Change | Scoop.it
By almost every measure, 2014 was a breakthrough year for design and big business.
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The Aha Moment - How Entrepreneurs Realized What To Do In Life

The Aha Moment - How Entrepreneurs Realized What To Do In Life | Inspire to Change | Scoop.it

 

Before any entrepreneur became successful there was a time they did not know what to do. And then the aha moment happened. How?

 

About 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!”

 

It was a moment of sudden discovery. The eureka effect. A moment of deep insight. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious.

 


Via Justin Jones, Marc Kneepkens, malek, nrip, Ivo Nový
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Barbara Alevras, PMP's curator insight, August 1, 2014 9:40 AM

I think this is kinda fascinating. Have you had your "Eureka Moment" or are you still waiting? 

M. Philip Oliver's curator insight, August 1, 2014 5:14 PM

Thanks to Justin Jones

Bruno A Levy's curator insight, December 31, 2014 4:48 AM

the infographic is fun and informative

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Small Businesses Pay 19.17% More For Business Travel - Forbes

Small Businesses Pay 19.17% More For Business Travel - Forbes | Inspire to Change | Scoop.it
Business travel is expensive and frustrating, but it’s a necessary evil. No matter how much closer the internet brings us, you can’t replace a person-to-person conversation and a handshake.
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How A “Generational Will” Can Foster A More Sustainable Future - Part 1

How A “Generational Will” Can Foster A More Sustainable Future - Part 1 | Inspire to Change | Scoop.it
How A “Generational Will” Can Foster A More Sustainable Future - Part 1 Image source: Imgur.com Eventually all living things transform or cease to exist. O

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How to Make E-Commerce Packaging More Sustainable

How to Make E-Commerce Packaging More Sustainable | Inspire to Change | Scoop.it
The American Institute for Packaging and the Environment has published a brochure aimed at improving the environmental sustainability e-commerce
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4 Ways to Empower Sustainable Innovation

4 Ways to Empower Sustainable Innovation | Inspire to Change | Scoop.it
In the innovation management space, there are numerous ways to produce and process change. As an innovation analyst for several innovation strategy teams, I’ve seen everything from a three-step inn…

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Don Dea's curator insight, December 12, 2014 1:04 AM

In the innovation management space, there are numerous ways to produce and process change. As an innovation analyst for several innovation strategy teams, I’ve seen everything from a three-step innovation process to a fourteen-step innovation process. The challenge of defining an innovation program by a process, however, is that it implies that there is a natural end to innovation. The truth of the matter is that for innovation to be truly meaningful – it must be continuous. And for it to be continuous, the process needs to be cyclical.
Read more at http://www.business2community.com/sustainability/4-ways-empower-sustainable-innovation-01080723#K7LbYZTiIqhQudMj.99

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Build a Company Where Everyone’s Looking for New Ideas

Build a Company Where Everyone’s Looking for New Ideas | Inspire to Change | Scoop.it
It’s what works for Aravind Eye Care.
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