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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Inspire to Change | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

 

Jan Gordon: My commentary

 

Know your audience and speak to their listening

 

This was mentioned in this article by the author who paraphrased

what John Kearon said:

 

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

 

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

 

Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".


 

Here are some highlights that I think apply to content curators/arketers particularly: 

 

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

 

Here are a few suggestions that caught my attention particularly for content marketers/curators:

 

Concentrate on the feeling benefit of your products and services

 

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.


 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.

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Mark Leslie: “The Key to Enduring Growth Is Strategic Transformation”

Mark Leslie: “The Key to Enduring Growth Is Strategic Transformation” | Inspire to Change | Scoop.it
A lecturer in management shows why only a select few companies manage to extend their lives decades beyond the competition.
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Women over 55 best suited to lead transformational change, finds PwC - People Management Magazine Online

Women over 55 best suited to lead transformational change, finds PwC - People Management Magazine Online | Inspire to Change | Scoop.it
HR encouraged to expand traditional definition of talent

Employers are being urged to look beyond traditional talent pools as businesses face a stark shortfall of strategic leaders able to deliver successful transformation.

According to research from PwC’s consulting business, just 8 per cent of senior managers have strategist attributes required to affect change.

Of the 6000 European professionals surveyed, the largest proportion of strategist leaders were found to be female and over the age of 55, an area of talent often “overlooked,” said Jessica Leitch, people and organisation consultant at PwC.

These females were more likely to be able to see situations from multiple perspectives, employ positive language and exercise power courageously, according to the analysis.

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David Hain's curator insight, May 19, 4:24 AM

Women over 55 most likely to have strategist qualities ~ PwC

Tony Brugman (Bright & Company)'s curator insight, May 28, 10:25 AM

Want to transform your organisation successfully? Better employ the most-overlooked talent resource in your organisation: women of 55 years and older!

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How to really change education — excerpt from Sir Ken Robinson’s new book

How to really change education — excerpt from Sir Ken Robinson’s new book | Inspire to Change | Scoop.it
In 2006, the internationally known educator Sir Ken Robinson gave a TED talk — titled “How schools kill creativity” — that became the most popular of all time, with more than 32.6 million views to date. Robinson, who has worked in education for some 40 years, published a new book on Tuesday that expands on […]

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Change Management Is Understood; Change Leadership Is Overlooked

Change Management Is Understood; Change Leadership Is Overlooked | Inspire to Change | Scoop.it
The effects of change are felt up, down, and around our organizations. Change can be seen as positive or negative, exciting or demoralizing, vital or unnecessary, easy or difficult-often all of the above.

The role of mid- and senior-level leaders in making change happen is critical. Managers of teams, projects, departments, and functions are in a unique and powerful position. These are the leaders who must translate the vision of change from the C-Suite to the ground troops, help direct reports navigate the emotions of change and transition, and influence change agents to generate alignment and commitment for the change effort to be successful.

How can managers become better equipped to steer their organizations and their people through change?

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Ron McIntyre's curator insight, April 27, 11:46 AM

I am a great fan of the Center for Creative Leadership and this article is representative of some of the ideas you will find there.

Ian Berry's curator insight, April 29, 3:18 AM

I like the model on page 2 of the report It very well simplify's the difference between change leadership and change management.

Elías Manuel Sánchez Castañeda's curator insight, May 17, 1:30 PM

In my experience in public and private institutions, when it has been necessary to make important changes that significantly affect the collaborators and the rest of the employees, it was necessary that I become my main animator, since most employees opposed the changes usually passively.

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How to Lead Strategic Change Without Inciting a Mutiny

How to Lead Strategic Change Without Inciting a Mutiny | Inspire to Change | Scoop.it
Much has been written about how new CEOs - the “corporate saviours” – influence the early stages of leading strategic change, but the reality is deep-rooted change frequently fails as a result of subsequent implementation problems across the organisation.

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The Mismanagement Of Change & 5 Ways To Get It Right

The Mismanagement Of Change & 5 Ways To Get It Right | Inspire to Change | Scoop.it
This post focuses on how to maintain a sense of certainty and how to allow employees to assign personal significance & meaning to change.

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Ian Berry's curator insight, April 3, 7:18 PM

Good insights For me we have massively overcomplicated everything to do with change. We need a shared-view with people about where we are (reality), where we're going (possibility), why we're going there (purpose), how we'll get there (strategy), who will do what and when (execution), how we'll know we're on track (milestones and lead measures), and how we'll behave along the way (culture and values). It's not easy. It is simple.

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UVU: Presidential Lecture Series - Sir Ken Robinson - YouTube

Ken Robinson, an internationally recognized leader in the development of education, will speak on "Innovation and Creativity in Education" at Utah Valley Uni...

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8 Characteristics of the Innovator’s Mindset (Updated)

8 Characteristics of the Innovator’s Mindset (Updated) | Inspire to Change | Scoop.it
(This is an updated version of a previous post simply sharing the graphic created by Sylvia Duckworth.)
Image created by @SylviaDuckworth
Recently I explored the notion of the “Innovator’s Mindset”, and have thought a lot about this idea.
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What has the brain got to do with change |

What has the brain got to do with change | | Inspire to Change | Scoop.it
PREVIOUS ITEM NEXT ITEM IDEAS What has the brain got to do with Change? Linda Ray Why do 70% of change initiatives fail? For the most

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How to Fix the Biggest Mistakes in Change Management

How to Fix the Biggest Mistakes in Change Management | Inspire to Change | Scoop.it
Organizations often dedicate a lot of money and resources to change management, yet research shows the efforts often aren’t successful. Understanding why it happens and how to improve can lead to better outcomes. No organization these days can afford to …Read »

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My top 10 quotes on change - Virgin.com

My top 10 quotes on change - Virgin.com | Inspire to Change | Scoop.it
10. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. - Buckminster Fuller 9. Everyone thinks of changing the world, but no one thinks of changing himself.
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How to Transform Negative Environments

How to Transform Negative Environments | Inspire to Change | Scoop.it
The more you think about what’s wrong, the more wrong you see. Your job isn’t fixing, correcting, and improving. It’s creating environments where others fix, correct, and improve. Criticism deflate...

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3 Tips to Communicate Change and Build Trust in Your Teams

3 Tips to Communicate Change and Build Trust in Your Teams | Inspire to Change | Scoop.it
Why is it that some leaders think by keeping everything a secret when they know big changes are coming

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Joan Nichols's curator insight, February 23, 10:21 AM

Great article on communicating change.

Expressworks International's curator insight, February 24, 4:15 PM

Great article on communications.

judyhouse's curator insight, February 26, 9:54 AM

Gain some small wins, so your team will be prepared to embrace bigger wins down the road. They'll remember how you involved them in the past, and utilized their ideas. They'll more than  likely stay connective and supportive.

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Tom Bennett reviews ‘Creative Schools: the grassroots revolution that's changing education’ by Ken Robinson

Tom Bennett reviews ‘Creative Schools: the grassroots revolution that's changing education’ by Ken Robinson | Inspire to Change | Scoop.it
    Man who doesn't teach kids or run schools tells us how to teach kids and run schools If you only read one book by Ken Robinson this year, don’t read this one. In fact, put the other ones down too. There, I just saved you an afternoon of being patronised.

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Creating value from change

Creating value from change | Inspire to Change | Scoop.it
There is a steadily increasing focus within organisations on managing change and maximising the opportunities change is supposed to generate through realised

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Expressworks International's curator insight, May 11, 11:09 AM

It you find the content of this article useful, you may find Thomas Jarocki's blog post interesting as well.

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The Iceberg of Organizational Culture Change (Infographic)

The Iceberg of Organizational Culture Change (Infographic) | Inspire to Change | Scoop.it
87% of today’s leaders around the world cite culture and employee engagement as one of their top organizational challenges. This is according to a recent report from Deloitte, who interviewed over 3,300 executives and HR leaders in 106 countries. The data in this and other large-scale studies weave together an alarming trend around today’s changing corporate landscape: Changing demands of the emerging workforce and looming leadership development challenges are growing risks for business today. Organizations must find ways to change and adapt to the changing needs of their stakeholders in order to maintain high performance. Organizational culture change at any scale can be challenging. And in order to overcome challenges like these, we often have to start diving into the depths the organization and figure out what is truly driving the culture. But, what does that mean to you as a leader? As Deloitte’s study highlights; many business leaders know the importance of organizational culture,

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Roy Sheneman, PhD's curator insight, May 2, 2:58 PM

A good leader considers his organizations culture in everything he does...

FRANK FEATHER ~ Business Futurist's curator insight, May 2, 4:30 PM

The biggest and most important aspects of organization culture often lie buried deep down, and often are deliberately suppressed. True leaders, raise the best aspects of organization culture to the surface, and build upon those elements to create an inspiring culture that transform the organization and its marketplace success.

James D Johnson's curator insight, May 2, 4:37 PM

Drucker's famous quote on Culture revisited...critical stuff

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Sir Ken Robinson: Creativity Is In Everything, Especially Teaching

Sir Ken Robinson: Creativity Is In Everything, Especially Teaching | Inspire to Change | Scoop.it
From Creative Schools by Ken Robinson and Lou Aronica, published April 21, 2015, by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright by Ken Robinson, 2015.
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What is Change Management?

What is Change Management? | Inspire to Change | Scoop.it
What is Change Management? What is change management? And I mean very specifically, what is change management? And why is it relevant to results management? It’s a question, a task to define, that ...

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Paul Summers's curator insight, April 5, 10:03 AM

Adaptability is the factor, yet so much of what passes as learning & development is about compliance to process and prescriptive practice.

Susanna Lavialle's curator insight, April 5, 3:56 PM

One step I have noticed (that is too often forgotten) is the need to define clearly the change scope : what changes, what is the desired future state and what are all the elements that need to change. Clarity and top leadership alignment on the change objectives is critical. Also, the leader's role is to ensure that the changes will be measured - the change team should make sure this is transferred into the operational metrics. Often, if the change gets off track, the targets were not clear for all - or some key people were just being measured (and recognized) for performing well according to the past processes and standards. 

Easier said than done.

Ian Berry's curator insight, April 5, 7:40 PM

This article has some good insights. The trouble is the premise Change management is an oxymoron. It can't be managed. We lead change and manage the things around it. Like people management also an oxymoron we need to bite the bullet and drop change management as a concept all together.

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Sir Ken Robinson – Learning {Re}imagined (video)

Sir Ken Robinson – Learning {Re}imagined (video) | Inspire to Change | Scoop.it
As a treat for the readers of this blog here is a longer and more complete interview with Sir Ken Robinson that was recorded as part of the Learning {Re}imagined book where he discusses educational technology, creativity, assessment and the future of learning (15 minutes).   There are more exclusive videos contained within the book…

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Lisa Gorman's curator insight, March 26, 7:02 PM

I have a great admiration for the thinking of Sir Ken Robinson... He speaks so eloquently and argues for creative learning...and so much more...

 

A stand out quote for me from this interview;

 

"What tends to dull the appetite [for learning] is being force fed things that people can't see an immediately relevance in or don't have an immediate interest in it...or where they are forced to learn in situations where they are inimitable... you know, 8 hours a day, sit still, do as you're told."

 

Bring on different ways of engaging with people around learning so that they not only 'get it' but they really enjoy it and become life long learners.

 

I recommend this 15 minute video to you!

María Dolores Díaz Noguera's curator insight, March 27, 2:03 PM
Creatividad ...Sir Ken Robinson – Learning {Re}imagined (video) | @scoopit via @AnaCristinaPrts http://sco.lt/...
The Future Shapers's curator insight, March 30, 5:44 AM

Sir Ken Robinson on how we should be teaching our children if we want a future rich with creative and innovative leaders.

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Understanding Innovation Complexity

Understanding Innovation Complexity | Inspire to Change | Scoop.it

We need to think differently about innovation and why it needs complexity and adaptive thinking as part of its design. Understanding Innovation Complexity is essential.
Complexity within systems challenge us to think differently, it pushes us to think outside often our normal experiences, to confront and understand and then restructure, often the unordered, into a new ordered.
Organizations are in need of understanding the complexities within their systems far more.
Complexity within innovation is always adaptive.
The challenge with managing complexity is that it is made up of many shifting and connected parts, that form much around interactions and relationships. These new ‘connections’ are shifting and challenging much of our previous understanding, built often on past practice and entrenched thinking.
We need to think differently to generate fresh insights and new-to-the-world innovation and this begins by us ‘seeing’ the potential by unravelling the complexities involved. To seek a more radical innovation agenda you need to grapple with much within a complex system to yield the ‘promise’ of really new and exciting innovation.


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Raj Shekhar Mishra's curator insight, March 20, 2:15 AM

Complexity within systems challenge us to think differently to confront and understand and then restructure  the unordered chaotic interactions of the embedded systems and subsystems into a new order..

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10 Things To Remember If You Want To Make Lasting, Positive Change

10 Things To Remember If You Want To Make Lasting, Positive Change | Inspire to Change | Scoop.it
You'll have more freedom when you live less from habit and more from intent.

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Kasia Hein-Peters's curator insight, March 8, 7:38 AM

Point 7 resonates with me the most: "You'll have more freedom when you live less from habit and more from intent."

John Michel's curator insight, March 9, 8:51 AM

Instead of trying to do, be and have more, simplify your life and remember these powerful ideas.

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The Changing Nature of Middle-Class Jobs - New York Times

The Changing Nature of Middle-Class Jobs - New York Times | Inspire to Change | Scoop.it
The types of jobs that pay middle-class wages have shifted since 1980. Fewer of these positions are in male-dominated production occupations, while a greater share are in workplaces more open to women.
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Why Innovation Must Go Beyond Disruption - Wired

Why Innovation Must Go Beyond Disruption - Wired | Inspire to Change | Scoop.it
Henry Ford famously quipped that if he’d asked what people wanted, they’d have said, “faster horses.” There are countless numbers of ideas being funded every day that are aimed at essentially building faster horses.
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Change Management, Individual and Organisational Barriers to Change, Overcoming Resistance

Change Management, Individual and Organisational Barriers to Change, Overcoming Resistance | Inspire to Change | Scoop.it

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