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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Inspire to Change | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

 

Jan Gordon: My commentary

 

Know your audience and speak to their listening

 

This was mentioned in this article by the author who paraphrased

what John Kearon said:

 

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

 

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

 

Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".


 

Here are some highlights that I think apply to content curators/arketers particularly: 

 

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

 

Here are a few suggestions that caught my attention particularly for content marketers/curators:

 

Concentrate on the feeling benefit of your products and services

 

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.


 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.

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Rescooped by Irene Immink from the Change Samurai
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8 Steps to successful Change Management

8 Steps to successful Change Management | Inspire to Change | Scoop.it

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Hands On!'s curator insight, Today, 6:59 AM

Change, whether personal or professional can be a daunting process. But if you break it down to the basics as shown above, an organization can soar ahead. 
The Change Samurai is here to lead the way through conquering change! 

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50 Awesome Quotes on Vision

50 Awesome Quotes on Vision | Inspire to Change | Scoop.it
1. "If you can dream it, you can do it." - Walt Disney
2. "Whatever you can do or dream you can, begin it. Boldness has genius, and magic and power in it. Begin it now." - Goethe
3.
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Do it like Sir Richard. The gutsy, entrepreneurial approach to profit and purpose - Financial Post

Do it like Sir Richard. The gutsy, entrepreneurial approach to profit and purpose - Financial Post | Inspire to Change | Scoop.it
Financial Post
Do it like Sir Richard. The gutsy, entrepreneurial approach to profit and purpose Financial Post It doesn't matter if you are a large technology company deploying social purpose to drive a new business line, or a small social...
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New Study Explores Why Change Management Fails - And How To (Perhaps) Succeed

New Study Explores Why Change Management Fails - And How To (Perhaps) Succeed | Inspire to Change | Scoop.it
Only 25% of respondents felt gains from change management initiatives were sustained over the long term.

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3 Traits of Change Management Rockstars - DecisionWise

3 Traits of Change Management Rockstars - DecisionWise | Inspire to Change | Scoop.it

Change management refers to the tools and techniques used to manage the people-side of a change.


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From the Sponsor's Desk - The Four Pillars of Successful Change Management

From the Sponsor's Desk - The Four Pillars of Successful Change Management | Inspire to Change | Scoop.it
In my last post, Best Practices Accelerate Value Delivery, we saw how the CIO of a relatively new government agency used a comprehensive best practise...

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Claude Emond's curator insight, August 20, 11:48 PM

Tells a good story of a disastrous change management approach and explains why it failed. Alas, this story is a universal one and I still do not understand why most people «managing» changes still insist on doing the same mistakes over and over again. You just cannot decide for anybody when, how and how much they will change; they will just fight you back !...as you will do yourself if someone tries this «change recipe» on you, right ?

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Constant change is the new normal

Constant change is the new normal | Inspire to Change | Scoop.it

Business is becoming ever more complex and according to several major studies less than half the global CEO population feel their organisations are able and prepared to handle the level of complexity they are facing – let alone the level they expect to face in the future.

Many industries have had some tough years with recession, increased competition, changing consumer behavior, rapidly shifting technologies and emerging disruptive business models.

What does it take to respond to these challenges?

 


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David Hain's curator insight, August 18, 4:11 AM

Constant change is the new normal. Change is now a constant opportunity to evolve the business. Strategy in a world of constant change, by Torben Rick.

donhornsby's curator insight, August 18, 7:14 AM

(From the article): Many of the new changes and occurrences are both new and difficult to forecast which was not the case in the past, so businesses have to become more agile and robust to be able to succeed in the new environment. This too will become normal.

Ian Berry's curator insight, August 20, 9:10 PM

Constantly changing what's normal when same no longer serves is the new standard and changing what's normal before it becomes imperative is the key

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How to Set and Achieve any Goal you Have in Your Life - with John Assaraf Part 1 - YouTube

How to Set and Achieve any Goal you Have in Your Life - with John Assaraf Part 1 - YouTube | Inspire to Change | Scoop.it
http://bit.ly/FREEBrainAThonEvent How to Set and Achieve any Goal you Have in Your Life - with John Assaraf Part 1 In this video John Assaraf explains how to...
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The People Side of Change Management

The People Side of Change Management | Inspire to Change | Scoop.it
An important part of change management is knowing when and how to engage employees in the change process.

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Ivon Prefontaine's curator insight, August 3, 6:57 AM

We often forget about the people involved in change. Even term change management is one that forgets people. We lead people and manage things. Yet, we want to manage the people side of change. Let's change the language and leadership actions.

 

@ivon_ehd1

Vilma Bonilla's curator insight, August 5, 10:35 AM

 "An important part of change management is knowing when and how to engage employees in the change process." ~ Approach, leadership, and collaboration matter.

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10 Principles of Leading Change Management

10 Principles of Leading Change Management | Inspire to Change | Scoop.it
These time-honored tools and techniques can help companies transform quickly.

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The Cultural Tipping Point: The 4 Reasons Change Initiatives Fail

The Cultural Tipping Point: The 4 Reasons Change Initiatives Fail | Inspire to Change | Scoop.it
My fascination with culture began more than 40 years ago when another young industrial engineer named Jim Delaney and I started a process improvement consulting firm not long after …

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Why organisational change can be difficult

Why organisational change can be difficult | Inspire to Change | Scoop.it

Organisational change from a Darwinian perspective (Why organisational change can be difficult http://t.co/zlIJpDEWXF via @lyndashm)


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10 Guiding Principles for Leading Change Management | Change Management content from IndustryWeek

10 Guiding Principles for Leading Change Management | Change Management content from IndustryWeek | Inspire to Change | Scoop.it

Learn 10 guiding principles that can help executives navigate transformation in a way that ensures critical changes made today will last for the long haul, from Strategy& change management experts.


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Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives ~ Brain Pickings

Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives ~ Brain Pickings | Inspire to Change | Scoop.it

by Maria Popova

 

"One of the most basic beliefs we carry about ourselves, Dweck found in her research, has to do with how we view and inhabit what we consider to be our personality. A “fixed mindset” assumes that our character, intelligence, and creative ability are static givens which we can’t change in any meaningful way, and success is the affirmation of that inherent intelligence, an assessment of how those givens measure up against an equally fixed standard; striving for success and avoiding failure at all costs become a way of maintaining the sense of being smart or skilled. A “growth mindset,” on the other hand, thrives on challenge and sees failure not as evidence of unintelligence but as a heartening springboard for growth and for stretching our existing abilities. Out of these two mindsets, which we manifest from a very early age, springs a great deal of our behavior, our relationship with success and failure in both professional and personal contexts, and ultimately our capacity for happiness."

 

Jim Lerman's insight:

An excellent essay/review that summarizes and praises Carol Dweck's book Mindset. If you haven't read the book, this is a great way to find out quickly what all the excitement is about.


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9 Steps To Corporate Culture-Change

9 Steps To Corporate Culture-Change | Inspire to Change | Scoop.it

Here’s a cultural change checklist for leaders: a quick list of what is required if you want to guide your company culture to a high and sustainable level of customer-centricity and customer experience excellence.

 


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Stephen Dale's curator insight, September 29, 5:30 AM

An informed list, but sadly I wonder how many corporates do all of this - especially no 9.

 

Reading time: 6 mins

Jacob M Engel's curator insight, October 1, 6:49 AM

Always ask the why! 

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How to Bring Sustainable Change to Your Organizational Culture

How to Bring Sustainable Change to Your Organizational Culture | Inspire to Change | Scoop.it

The reality is that true culture change is hard and it requires sustained effort to have any chance of success.

 

Most efforts will fail and will not include work that covers the four insights about how cultures evolve. It’s typically due to broad-based action versus initial focus on a specific business priority, challenge, or goal in order to deliver results.


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Authentis Formations's curator insight, September 16, 2:58 AM

Mettre en place ou faire évoluer une culture d'entreprise n'est pas si simple...

Jacob M Engel's curator insight, September 16, 8:25 AM

Very insightful and a must read for all change agents.

The Governance Advisory Practice's curator insight, October 15, 4:58 AM

The reality is that true culture change is hard and it requires sustained effort to have any chance of success.


Most efforts will fail and will not include work that covers the four insights about how cultures evolve. It’s typically due to broad-based action versus initial focus on a specific business priority, challenge, or goal in order to deliver results.

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100 Change and Transformation Tips - Change Factory

100 Change and Transformation Tips - Change Factory | Inspire to Change | Scoop.it
From experience, from stories, from theory. Here are 100 change and transformation tips from Change Factory.

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Future of Change Management

Future of Change Management | Inspire to Change | Scoop.it
The discipline of change management has morphed and evolved significantly over the past two decades. With foundations the human experience and psychology, change management exploded onto the business scene in the mid-1990s and has become a more formalized and structured effort over the last decade.

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Radical Change: Engaging Communities

Radical Change: Engaging Communities | Inspire to Change | Scoop.it
It doesn't have to be 'them and us'. With the right type of engagement, it can be 'us' all around. I'm seeing increased interest in the power of socially moderated and driven change models:

Via Celine Schillinger, AlGonzalezinfo, Nevermore Sithole, Jocelyn Stoller, David Hain
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AlGonzalezinfo's curator insight, July 15, 6:00 AM

Great scoop here via @CelineSchill.  


I really agree with this statement:


Momentum is one of the hardest aspects of change: you can easily create disturbance, but like ripples on the water, it soon fades away. True change requires momentum over time, and that can only be generated from within the community, not input from outside.


It's socially created and socially moderated, so almost by definition, it requires engagement from the community.

Miguel Herrera E.'s curator insight, July 17, 3:02 AM

Un modelo para el cambio

 

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5 Steps For Leading Through Adaptive Change

5 Steps For Leading Through Adaptive Change | Inspire to Change | Scoop.it

Leadership and management are two distinctly different but complimentary skill sets that all companies need. Leaders make sure the organization is doing the right things, while managers make sure they do those things right. Leadership is about coping with change while management is about coping with complex issues. Both are qualities that can be learned and both require constant focus on improvement. Especially when the organization is facing potential adaptive challenges.


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Josie Gibson's curator insight, August 12, 6:20 PM

Thanks to @LeadershipABC for highlighting this article.

Eric Chan Wei Chiang's curator insight, August 12, 11:25 PM

These five steps may seem very simple but they are often taken for granted. To give direction a leader must take ownership and have a vision. Managing conflict and providing protection are often not pleasant and require great maturity from leaders. Shaping the norms and clarifying roles is often not given a very high priority as it involves intangible people skills.

 

Read more scoops on change and leadership here: http://www.scoop.it/t/on-leaders-and-managers/?tag=Change

http://www.scoop.it/t/on-leaders-and-managers/?tag=Leadership

Jay Roth's curator insight, August 17, 4:33 PM

Perfect article to suggest (in schools) WHY the trainings of Cognitive Coaching, Adaptive Schools, and Polarity Thinking is necessary!

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10 Clear Principles for the 96% that Need Culture Change

10 Clear Principles for the 96% that Need Culture Change | Inspire to Change | Scoop.it
I wrote a popular TLNT.com article about how 96% of respondents from a Strategy& / Katzenbach Center survey on culture and change management highlighted that culture change was needed in their organization in some form.  I criticized some of the over-simplified recommendations that accompanied the survey release but The Katzenbach Center came through with their […]

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Resistance to Change is Not Futile

Resistance to Change is Not Futile | Inspire to Change | Scoop.it

Resistance that stems from employees uncovering a problem with the change initiative could be a source of information that can be used to improve the change or its implementation.


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Ian Berry's curator insight, August 14, 3:39 AM

A nice model for overcoming and dealing with resistance to change

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How to Design for Long-Term Behavior Change—Part 1: New Habit Formation

How to Design for Long-Term Behavior Change—Part 1: New Habit Formation | Inspire to Change | Scoop.it
Congats to Germany for winning the FIFA World Cup. Now, the game is over, it's time to get back to some serious gamification and talk about designing for sustained behavior changes.   Last time I told you about my biggest takeaway from GSummit 2014 after I gave a quick recap of the conference. I ref...

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