We at Shell want everyone to feel as "pumped" as we do about freeing much-needed Arctic resources. After all, the Arctic is the common heritage of all humanity, and what we do there matters to everyone.
That’s why Shell is inviting you to create your very own Let’s Go! Arctic ad. We'll feature it on our website, and you can show all your Facebook friends how pumped you are to seize the day's opportunities too. The best submissions will win exciting prizes—including an all-expenses-paid trip to see the Kulluk in action!
Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.
The campaign is a fusion of the Google Street View platform combined with an app that allows you to create your own digital street art anywhere in the world, all seen through the augmented reality viewer. Sure, there are a bunch of concepts out there like this, but the integration with the brand and bottle is great, and I’m really glad the next generation of creatives are already digital…
Here’s a great example of what happens when projection mapping meets social media. A nice piece of projection from adidas that let’s the user see their name in lights!
This ‘Light You Up’ Projection from adidas was held in New York’s Madison Square Garden and features the Argentinian soccer star Messi. Facebook fans were invited to log onto an adidas Facebook app and post an answer to the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big screen, plus a sharable image and video. A great piece of social/real world integration.
Based in Lisbon, Portugal, ingreme specialises in high end visual effects for commercials, music promos and television. Ingreme is built around a core team of specialists in computer 3D and 2D animation, digital effects and compositing.
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