Ads are for the Associação da Luta Contra o Cancer (ALCC) in Mozambique promoting, of course, breast cancer awareness. Maybe by not showing the superheroes faces, the non-profit organization doesn't have to pay licensing fees to Marvel and D.C.? Or maybe they're just hoping the ads slip under the radar
The agency holiday greetings are starting to pour in, and this bit of joy from Wieden + Kennedy London may just be our favorite. No doubt, the agency will manage to get even the Scroogiest of carolers to open their pipes with the Choir of You installation at the shop's Hanbury Street Home. Step in front of the festive window and you'll be inspired to sing your heart out and become a part of the season's good cheer, many times over.
XYZT is an exhibition of Adrien Mondot and Claire B. Several installations were designed as a reinterpretation of the experiences of contact with nature, in a digital world through space (XYZ) and time (T). An imaginary territory is created from the revisited nature through points and types.
Experiential marketing is all about generating talkability around your brand and the guys in charge of French railways certainly managed to that with this great experience on the Palais Royal in Paris.
SNCF wanted to spread the word about the “escape service” they offer on their booking site so they created this extravagant experience that certainly caused quite a stir!
A large unmarked black box with a red button appeared on the Palais Royal intriguing passers-by from the outset. There was no way that red button was going to last long un-pressed and as soon as a member of the public divulged their favourite of three destinations and pressed it the whole thing burst in to life!
The child in us loves the ridiculous and silly nature of the box once the button is pressed! It suspends reality for a few moments and takes you back to a previous time - a sure way to create an emotional attachment!
Help us fight the effects of global warming. oxfam.org.uk/donate
Advertising Agency: RKCR Y&R, London, UK Creative Director: Mark Roalfe Art Director: Jolyon Finch Copywriter: Steve Moss Illustrator: Mark Kendrick Account manager: Ben Van der Gucht Published: December 2011
The brief was to make a Christmas card on behalf of WIEDEN+KENNEDY AMSTERDAM – something that we could give to clients, family, friends and even strangers. We realized what people want most around the holidays, more than any trinket or card, is to simply be together. No distance should keep loved ones apart. And so we decided to create a virtual holiday dinner, using the Internet to create a new type of Christmas greeting and blowing the traditional Christmas card out of the water.
At the end of the three days there were 16,000+ twitter mentions and 3,800 Facebook likes. Most importantly, 156 people, from 6 continents had gathered together for a holiday dinner. There were romantic dates, cross-continental family reunions and even first time meetings.
BRIEF: Even though young Swedes know that condoms generally are a good idea, they aren’t very good at using them.
SOLUTION: We created “The Sex Profile” – a smartphone app that provided a personal sex graph based on rhythm, sound level and duration while having sex. Integrated with the app, the sex graphs were directly uploaded to the campaign site. With the question “How are you getting laid this summer?”, we invited the target group to get involved in the campaign.
RESULTS: At the end of summer over 5.900 sex profiles were registered – which beat our goal with 590%. As many as 39% of young Stockholmers said they had become more positive to condom use than before. This exceeded our goal for the campaign with 98%.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.