Advertising Agency: Publicis Conseil, France Chief Creative Officer: Olivier Altmann Copywriter: Marc Rosier Art Directors: Jean-Marc Tramoni, Julien Didier Account managers: Marie Wallet, Félicie Crosnier, Benjamin Delacroix, Remy Averna, Candice Corre Director: Méga Force
As Far Cry 3 is a first person shoot game set on an island of insanity, the agency have created the ‘Insanity Mirror’, an app to reveal your inner madness, to support the release throughout Europe, the Middle East and Africa. The free iPhone app, dares users to 'Face your insanity' by letting them meet, and have a conversation with, their deranged avatar. They can even let their avatar loose on Facebook to freak out their friends. This is CP+B’s second project for Ubisoft. The first was Autodance, the mobile app designed to promote the launch of Just Dance 3, which has been downloaded more than eight million times to date.
This art installation give people in the street the possibility to twist the buildings around them with a remote control shoe. By twisting it, a mapping of the buiding demonstrate how flexible is the shoe, by changing its shape.