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I wish I'd thought of that
A collection of great ideas
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Scooped by Morgaine Matthews
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Hello there!

I've been  a creative copywriter for just about 3 years now and I've spent it working on fun stuff like games, apps, websites and global campaigns.

 

I've also spent it in awe of all the great advertising that surrounds us... 
Which is why I've decided to keep (and share) all my favourite ideas in one handy place. Enjoy!

@morgsm  

https://sites.google.com/site/morgainematthews/

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fontplore // an interactive application designed for searching and exploring font databases

fontplore // an interactive application designed for searching and exploring font databases | I wish I'd thought of that | Scoop.it
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Digital Frontiers

Made using the content aware effect in Photoshop CS5. It is a video about the impact of technology and its strain on society. Advancements in digital technology…
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The Carp and The Seagull

The Carp and The Seagull | I wish I'd thought of that | Scoop.it
The Carp and The Seagull, An interactive short film by Evan Boehm.
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Rescooped by Morgaine Matthews from Compelling Selling
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If Ben & Jerry’s likes your Instagram depicting Ice Cream Euphoria, they’ll feature you in an ad in your town.

Hashtag #CaptureEuphoria. Agency: Silver + Partners (formerly Amalgamated). Creative Director Eric Silver makes a cameo in a purple outfit at :47. Via: Adrants.


Via steve rutter
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Surf as fast as you think. Nice idea but there is one problem. This man doesn't exsist.

Orange: Surf As Fast As You Think

 

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Marc Rosier
Art Directors: Jean-Marc Tramoni, Julien Didier
Account managers: Marie Wallet, Félicie Crosnier, Benjamin Delacroix, Remy Averna, Candice Corre
Director: Méga Force

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Here’s a different kind of way to sell tyres, test drives! A bit weird right? It almost sounds too generic…

Goodyear tapped Ben Conrad, director of Ken Block's last two Gymkhana videos for DC Shoes—Ken Block's Gymkhana 4; The Hollywood Megamercial and Ken Block's G...
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Zombie Experiment NYC - could zombies live among us?

http://putzombiesback.com Could zombies live among us? We transformed a few New Yorkers to find out.
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Life-sized replica of Hot Wheels toy car circuit

Team Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through a six-story double vertical loop at the 2012 X G...
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The V Motion Project -- Can't Help Myself [Official Music Video]‬

Here's the official music video for "Can't Help Myself" shot on the streets of Auckland, New Zealand when The V Motion Project team created music through mov...
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“And the award for best integration of a fire escape with a billboard goes to...”

“And the award for best integration of a fire escape with a billboard goes to...” | I wish I'd thought of that | Scoop.it

...Arnold Worldwide for this ad in New York City for Carnival Cruise Lines. Via theNYEgotist.


Via steve rutter
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Introducing the Peanut Gallery

Create your own silent film at https://www.peanutgalleryfilms.com/. PEANUT GALLERY is a Chrome Experiment that lets you add intertitles to old film clips usi...
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TrackMyMacca's: a short film.

Discover how you can turn your iPhone into an ingredient tracker and get the lowdown on some of your Macca's favourites. Download from the App store now: htt...
Morgaine Matthews's insight:

Augmented reality from everyone’s favourite ‘fuck it I deserve it’ restaurant. Use the app to scan your meal box and some friendly 3D characters will tell you the story of your Macca. 

(by McDonaldsAustralia) via @reallyreallynew  

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Far Cry 3 - Insanity Mirror App [UK]

Download the free iPhone app: http://farcrygame.com/insanity-mirror Simply record yourself for a few seconds and discover your own insanity! You are a man al...
Morgaine Matthews's insight:
As Far Cry 3 is a first person shoot game set on an island of insanity, the agency have created the ‘Insanity Mirror’, an app to reveal your inner madness, to support the release throughout Europe, the Middle East and Africa. The free iPhone app, dares users to 'Face your insanity' by letting them meet, and have a conversation with, their deranged avatar. They can even let their avatar loose on Facebook to freak out their friends.  This is CP+B’s second project for Ubisoft. The first was Autodance, the mobile app designed to promote the launch of Just Dance 3, which has been downloaded more than eight million times to date.
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Jb Burdin's curator insight, January 14, 2013 11:20 AM

Made to promote FAR CRY 3, the app record your face, and engage a crazy discussion with yourself...http://farcrygame.com/insanity-mirror

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Ingress - It's time to Move - #Augmentedreality #game from Google

This world around you is not what it seems. Our future is at stake, and you must choose a side. A mysterious energy has been unearthed by a team of scientist...
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Great little ad from Orbit, made me smile

Great little ad from Orbit, made me smile | I wish I'd thought of that | Scoop.it
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Louis Vuitton Interpreting Muhammad Ali's 'Dream' with Yasiin Bey and Niels Shoe Meulman

Louis Vuitton pays tribute to The Greatest - Muhammad Ali with the digital experience The Greatest Words. Spoken Word Artist Yasiin Bey and calligrapher Niel...
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Red Cross Blood Trade

Art Director - Augusto Antunes Copywriter - Raphael Valenti Motion Designer - Thiago Ogoshi cargocollective.com/timetobreakdance...
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MNDR / C.L.U.B. Personalized Music Video

MNDR / C.L.U.B. Personalized Music Video | I wish I'd thought of that | Scoop.it
Play the interactive music video for MNDR's C.L.U.B. exclusively on omusicawards.com!
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Rescooped by Morgaine Matthews from Digital Creatives
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Twist the city with a nike shoe

This art installation give people in the street the possibility to twist the buildings around them with a remote control shoe. By twisting it, a mapping of the buiding demonstrate how flexible is the shoe, by changing its shape.


Via Jb Burdin
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Rescooped by Morgaine Matthews from HAVAS LYNX
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New German technology turns ink to sound

A professor at Germany's Chemnitz University has been developing novel technology that will transform electronics into printable material. Professor Arved Hu...

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WWF "Cycle for Life"

WWF "Cycle For Life" Agency: JWT. Director: Bo Krabbe DOP: Torben Steen Ravn Executive Producer: Rodney Louis Vincent.
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