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Everything & anything about market research, methods, analytics and insight
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The 10 lies ​about Black Friday's consumerist circle of hell

The 10 lies ​about Black Friday's consumerist circle of hell | Insightful threads | Scoop.it
As we approach the Christmas shopping season finale, what can neo-Marxist analysis teach us?
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Inspector Insight » Trumping Certainty and Reason: What can market research learn from the US election?

Inspector Insight » Trumping Certainty and Reason: What can market research learn from the US election? | Insightful threads | Scoop.it
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Mark Ritson: Ever heard the one about the Singapore noodle salesman…?

Mark Ritson: Ever heard the one about the Singapore noodle salesman…? | Insightful threads | Scoop.it
This is the touching story of the world's first Michelin-starred street food chef, who in spite of his three-hour queues has hopelessly failed to grasp the concept of supply and demand.
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Are We Reaching the End of World Records?

Are We Reaching the End of World Records? | Insightful threads | Scoop.it
As we near the limits of human strength and speed, technology and culture keep moving the finish line 
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Local focus is key in Asia

Local focus is key in Asia | Insightful threads | Scoop.it
SINGAPORE: Marketers must consider the individual cultural characteristics of Asia's emerging markets in order to be successful as China's slowdown casts a shadow across the region, a new Warc series has shown.
Neil Gains's insight:
Great insights into the importance of local cultural insights to build successful brands across multiple markets. Our experience is often that international brands don't connect in the right way with local consumers when they use a "one size fits all" strategy.
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Why do the British say ‘sorry’ so much?

Why do the British say ‘sorry’ so much? | Insightful threads | Scoop.it
The British are famous for how frequently they say ‘sorry’ – even when they’re not at fault. But does the data hold up this stereotype? And is apologising so often really that bad?
Neil Gains's insight:

Insights into why the English (and others) say "sorry" so often. Can recommend Watching the English, the mentioned book, for more on this & other behavioural quirks.

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Inspector Insight » How does it Feel to be a Market Researcher?

Inspector Insight » How does it Feel to be a Market Researcher? | Insightful threads | Scoop.it

RT neilgains: Inspector Insight on the gap between how market researchers feel today & their aspirations https://t.co/yUoU276CDh ; #newmr #m…...

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The secret history of spots, stripes and other everyday patterns

The secret history of spots, stripes and other everyday patterns | Insightful threads | Scoop.it
Stripes once marked the sexually promiscuous.
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Inspector Insight » Six Songs and Human Nature

Inspector Insight » Six Songs and Human Nature | Insightful threads | Scoop.it
Inspector Insight on six songs & human nature https://t.co/ksraHUyZy5 #music #essense #sensory #branding #advertising #archetypes
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Inspector Insight » The Spectre of Blending Signs

Inspector Insight » The Spectre of Blending Signs | Insightful threads | Scoop.it
Inspector Insight on James Bond and blending ideas https://t.co/uAfHK7xWr6 #semiotics #advertising #marketing #design #JamesBond
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Behavioural economics boosts outdoor

Behavioural economics boosts outdoor | Insightful threads | Scoop.it
LONDON: Employing behavioural economics (BE) principles such as scarcity, loss aversion and social proof can dramatically improve the effectiveness of outdoor ads, research from Kinetic Worldwide based on a live-action 'bug-eating' experiment has suggested.
Neil Gains's insight:

An interesting experiment gives more evidence that pi tires are processed more quickly and unconsciously than words. Let's get more visual!

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Inspector Insight » The Quest for Beautiful Questions in Outer and Inner Space

Inspector Insight » The Quest for Beautiful Questions in Outer and Inner Space | Insightful threads | Scoop.it
Inspector Insight on asking questions in outer space and inner space http://t.co/wQn7Fi4tjm #newmr #design #creativity
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Inspector Insight » Are Most Insights Obvious? And what does that mean for market research?

Inspector Insight » Are Most Insights Obvious? And what does that mean for market research? | Insightful threads | Scoop.it
Are Most Insights Obvious? And what does that mean for market research? https://t.co/wt80K0EUEQ
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Revealed: how facial recognition has invaded shops – and your privacy

Revealed: how facial recognition has invaded shops – and your privacy | Insightful threads | Scoop.it
Retailers are increasingly using facial recognition technology to track your face. With an estimated 59% of UK fashion retailers doing it, is the anonymity of cities an outdated idea?
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Inspector Insight » On Creating Value with Semiotics

Inspector Insight » On Creating Value with Semiotics | Insightful threads | Scoop.it

Inspector Insight on creating value with #semiotics https://t.co/N6HTyWPpK8 #branding #advertising #essense

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Inspector Insight » How to Make Better Predictions

Inspector Insight » How to Make Better Predictions | Insightful threads | Scoop.it
Inspector Insight on making better predictions https://t.co/X9uHxnc4rW #newmr #mrx #marketresearch #marketing
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Data Mining Reveals How Smiling Evolved During a Century of Yearbook Photos | MIT Technology Review

Data Mining Reveals How Smiling Evolved During a Century of Yearbook Photos | MIT Technology Review | Insightful threads | Scoop.it
By mining a vast database of high-school yearbook photos, a machine-vision algorithm reveals the change in hairstyles, clothing, and even smiles over the last century.
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13 Unforgettable Examples of Product Placement

13 Unforgettable Examples of Product Placement | Insightful threads | Scoop.it
Learn how product placement works and how much it costs, and check out 13 of the best examples of product placements in film, television, and music videos.
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Inspector Insight » The Quest for Beautiful Questions in Outer and Inner Space

Inspector Insight » The Quest for Beautiful Questions in Outer and Inner Space | Insightful threads | Scoop.it
The Quest for Beautiful Questions in Outer and Inner Space https://t.co/WZPvIPF7xp
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Crying with laughter: how we learned how to speak emoji

Crying with laughter: how we learned how to speak emoji | Insightful threads | Scoop.it
The ‘face with tears of joy’ symbol has been named the word of the year. How did a Japanese teen gimmick end up changing the way we communicate? Plus, a crash course in how to use the aubergine, side eye and sinkhole
Neil Gains's insight:

Emojis show how the brain thinks visually more than verbally

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A Seismic Shift in How People Eat

A Seismic Shift in How People Eat | Insightful threads | Scoop.it
Eating habits are changing across the country and food companies are struggling to keep up.
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