In this article, Daniel Waisberg starts by describing the structure of accounts on Google Analytics and then dives into the Top 3 mistakes when it comes to settings and configurations on Google Analytics.
Web Analytics implementations are never ending stories, there is always a small fix or a new feature that requires changes to the code or to the settings of your Analytics tool, always. And in order not to lose the thread, the analyst must be extremely organized, a real pedant. In this article I will discuss some of the commonest mistakes when it comes to Google Analytics implementations and I will provide some tips on how to avoid losing data and context [...]
With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing is running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. Sadly, many sites leave visitors frustrated - losing potential customers. However, the advantage of your online storefront is that you can understand where you’re losing customers and work to improve your shopping experience.
For the holiday season, our team at Google Analytics thought it would be helpful (and fun) to demonstrate how missteps on the digital shelf play out in real life. [...]
Google Analytics is introducing a number of new technologies, collectively called Universal Analytics, that will create a better way for businesses to measure their digital world. The cornerstone change in Universal Analytics is that Google Analytics is becoming user or customer centric rather than visit centric. This paradigm, sometimes called customer centricity, more closely aligns [...]
Google announced new AdWords functionality allowing users to view key Google Analytics (GA) data in the AdWords dashboard. The new metrics include Bounce Rate, Pages Per Visit, Average Visit Duration, and % New Visits
Lead generators know that the combination of Google AdWords + Google Analytics is a winning combination for generating an inflow of high quality leads. They are like peanut butter and jelly, Forrest Gump and Jennay, Mel Gibson and Danny Glover.
Abraham Lincoln once said: "If I had eight hours to chop down a tree, I'd spend six hours sharpening my axe." The same is true for measurement: it is of extreme importance to spend the necessary time thinking through which data should be collected and whether the collection works as planned (once implemented). Very often, the implementation model and quality assurance do not receive the proper attention.
SEO's future looks bright indeed. The bottom line for professionals in the industry is, ever bigger budgets to keep pace with changing SEO demands.
Our Internet has come a long way over the last decade. Creating a website, blog, online community, or social media presence has never been easier. For marketers though, cutting through all this chatter to reach a target audience has never been more difficult. While some have predicted the death of SEO, in fact quality search engine optimization has is atop a list of concerns for marketers and CEOs. The bottom line for professionals in the industry being, ever bigger budgets to keep pace with rapidly changing SEO variables.
With the dwindling of major news print publications, and the rise in popularity of online media sources, a huge gap has been created in the way consumers are reached. Today, the channels reach out to audiences have multiplied tenfold, and keeping up with each separate channel, and maintaining a quality presence, has turned the once laissez-faire attitude towards SEO into a full-time preoccupation. [more]...
Over the pages of this document, you'll see segmentation of the search ranking algorithm into various components like "page-specific, link-level features," or "domain-level, keyword-agnostic features." These segments represent the different elements illustrated on the pie chart to the right. In each segment, you'll see three types of charts.
The corporate world is not very forgiving to mistakes made by employees/consultants/agencies. So if we report that the jump in conversion rate from 10% to 12% means there is a 2% rise in conversion rate, our entire marketing report becomes questionable. We instantly create a shadow on the rest of our analysis. The thought that will instantly pop up in the mind of the recipient, of our report will be “what else he has done wrong?”
Remarketing with Google Analytics is a new way to take advantage of the data you have in Google Analytics and use it to improve your campaign performance. Remarketing lets you reconnect with site visitors and show them ads that are tailored to their interests across the Google Display Network. This makes ads on the web more relevant for consumers while helping to improve your advertising ROI.