Today, the world's largest digital marketing agencies are responding to demand from chief marketing officers (CMOs) who are eager to adopt the mobile and social opportunities that stem from a more robust data-driven environment.
In this increasingly multi-screen world, it’s important for marketers to easily run ads that reach people on different devices. But with different specs and standards across platforms, this can currently be difficult, especially for marketers who’ve invested in engaging rich media ad units. Since Flash isn’t supported on many tablets, and building a new ad in HTML5 can be expensive and time-consuming, often marketers’ rich media ads aren’t able to run on tablets. To address this, we recently launched a new feature in AdWords that allows you to easily convert Flash ads to HTML5. Click for more...
In recent months, the Flexible Reach options ended up causing a huge issue for one of our client accounts. We noticed that our CPA was steadily increasing in our Remarketing campaign, while impressions and sales volume plummeted. To make matters worse, the account was going through some already tough times and we were at risk of losing the client. We knew something had to be done immediately, but nothing could explain the sudden decline in performance. For those of you new to the game, this is the perfect example of a situation you don’t want to be in. Fortunately, however, there are many tools and processes available that can help diagnose a variety of situations.
Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface updates. Take a quick glance at the AdWords help files online and you may be surprised at how many of the GDN targeting help pages have been updated just within the last few months.
Yes, but if you want to make really good money with Google AdSense, you either have to have a ton of traffic or you have to be in a unique niche in which advertisers will pay a lot for clicks on their ads.[...]
For those getting started online, one of the easiest ways to earn an income is to create content that: 1) you are passionate about and 2) that people are interested in. When you are consistent in creating content that you care about, you will be attracting readers, listeners and followers who will want to hear more from you. And when they begin to seek you out, you will have accomplished one of the first key milestones in being able to earn an income online: getting traffic to your website. Click for more...
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic.
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