Desde 2010, somos dedicados à geração de insights pragmáticos na busca de respostas inovadoras aplicadas a produtos e serviços, organizações e indivíduos.
Fazemos uso da Metodologia do Insight Pragmático®(M.I.P.®),um processo que estimula uma abordagem total de pensamento, criando novas alternativas e gerando projetos transformadores, com soluções em torno deles.
Por isso z2do: Z simbolizando o ziguezague do pensar e 2do, do inglês “to do” (fazer), uma fórmula simples, porém, completa.
Nossa maior competência é a geração de valor para pessoas e para empresas. Começando de cá pra lá, ou vice-versa.
(photo credit: Health Service Glasses on Flickr) As chief innovation officer at Massachusetts-based design consulting firm Altitude, Heather Andrus has seen firsthand that companies are bending over backwards to beef up products with connectivity...
There is a tendency that when we realize change is necessary, we often start to implement it ASAP…. sometimes before we even know whether this change is beneficial for us or not, simply because we have not tried it out yet. This is a risky endeavor with big stakes!
If you've read about Apple and it's miraculous recovery that set it on a pathway for success, you know that the first action Jobs took on becoming CEO was to aggressively prune the product portfolio. Apple was spending far too much time and energy on far too many products, which meant that none of the products got much time, energy or focus.
Why Independent Inventors Matter For Innovation Forbes Walk into Best Buy, and you'll find shelves stacked with easy-to-categorize products: TVs are bundled on one side, computers in another, game systems somewhere else.
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