With an eye to the past year’s news and themes, here are 5 social media trends that (with any luck) will expire in 2014.
1. Making Everything “Viral”
This year: The viral content backlash was already upon us in 2013; but, it’s reached a fever pitch in the last few weeks. Combined with the inevitable click fatigue and Google’s growing emphasis on in-depth content, 2014 could be the year that viral content stabilizes and yields to stuff that’s actually worth the hype.
2. Social Media Desperation
This year: Look, I get it. It’s hard out there. When you’re doing everything right and still not getting any traction for your content, it’s tempting to give up and go for a gimmick instead. But why not opt for true creativity instead of hoaxes and hacks? If Cards Against Humanity can do it, so can you.
3. Facebook Dependence
This year: Facebook isn’t giving marketers much of a choice — it’s time to pay up for exposure (more on that in a minute) or diversify your social media holdings to other platforms. Smart marketers likely will be doing both. If you’re moving into a secondary platform, make it Google+. It’s impossible to ignore the lengths Google is going to in order to make its social network a success. Google+ is nearly unavoidable, and Google won’t stop until it’s your all-in-one communication app. Start building your presence now.
4.The Idea Of “Free” Social Media
This year: The free ride is officially over. In 2014, it’s no longer enough for social media managers to create, optimize and analyze content. Now it’s on us to also be familiar with all the strategies — whether paid or organic or a combination of the two — that get the best results for each platform. Oh, and then there’s the small task of lobbying for the money to get the job done.
5. Word-Biased Content
This year: And yet for lots of us, content still means a written blog post with a photo or two. Marketers are known to wear out tactics that work (who remembers the infographic fatigue of 2012?); but, multi-media storytelling isn’t a gimmick – it’s the new normal.
The days of January have been passing by almost as quickly as the ever-changing world of Internet marketing. To ensure you evolve with these rapidly moving
Katja Heikkinen's insight:
Here you will find some articles to keep you up-to-date: - 4 Ways to Boost Your Facebook Engagement With Promotions; - Maximizing Your Meta Tags for SEO and CTR; - 5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics; - 3 Social Media Tips to Drive SEO; and
- 30 Ways to Promote Your Blog Content (Infographic).
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