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Rescooped by Katja Heikkinen from SEO Analyst Chennai, SEO Expert Chennai, Freelance SEO Consultant Chennai
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Google Pigeon Update for Local Search

Google Pigeon Update for Local Search | Insights to Marketing & PR | Scoop.it
Google Pigeon Update for Local Search http://t.co/ntyLdOlcJE

Via Andrew Wroblewski, Ranjith Kumar
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Why You Need to be on Social Media

Why You Need to be on Social Media | Insights to Marketing & PR | Scoop.it
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun.
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Very simply explained why your business need to be on Social Media.

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10 Ways Brands Will Win With Content Marketing in 2013

10 Ways Brands Will Win With Content Marketing in 2013 | Insights to Marketing & PR | Scoop.it
In the year 2013, marketers will break through with innovative content marketing strategies. Here is what we have to look forward to.
Katja Heikkinen's insight:

Insightful article on content marketing. I'd have to agree that content marketing is the present and the future and we need to keep our focus on it at all times.

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5 Social Media Trends To Kill In 2014 - MarketingLand | #TheMarketingTechAlert

5 Social Media Trends To Kill In 2014 - MarketingLand | #TheMarketingTechAlert | Insights to Marketing & PR | Scoop.it

Intermediate/ Condensed...

 

With an eye to the past year’s news and themes, here are 5 social media trends that (with any luck) will expire in 2014.

1. Making Everything “Viral”

This year: The viral content backlash was already upon us in 2013; but, it’s reached a fever pitch in the last few weeks. Combined with the inevitable click fatigue and Google’s growing emphasis on in-depth content, 2014 could be the year that viral content stabilizes and yields to stuff that’s actually worth the hype.

2. Social Media Desperation

This year: Look, I get it. It’s hard out there. When you’re doing everything right and still not getting any traction for your content, it’s tempting to give up and go for a gimmick instead. But why not opt for true creativity instead of hoaxes and hacks? If Cards Against Humanity can do it, so can you.

3. Facebook Dependence

This year: Facebook isn’t giving marketers much of a choice — it’s time to pay up for exposure (more on that in a minute) or diversify your social media holdings to other platforms. Smart marketers likely will be doing both. If you’re moving into a secondary platform, make it Google+. It’s impossible to ignore the lengths Google is going to in order to make its social network a success. Google+ is nearly unavoidable, and Google won’t stop until it’s your all-in-one communication app. Start building your presence now.

4.The Idea Of “Free” Social Media

This year: The free ride is officially over. In 2014, it’s no longer enough for social media managers to create, optimize and analyze content. Now it’s on us to also be familiar with all the strategies — whether paid or organic or a combination of the two — that get the best results for each platform. Oh, and then there’s the small task of lobbying for the money to get the job done.

5. Word-Biased Content

This year: And yet for lots of us, content still means a written blog post with a photo or two. Marketers are known to wear out tactics that work (who remembers the infographic fatigue of 2012?); but, multi-media storytelling isn’t a gimmick – it’s the new normal.

 

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Via marketingIO
Katja Heikkinen's insight:

Short but insightful article about 2014 Social Media Do's and Don'ts

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marketingIO's curator insight, January 9, 2014 8:06 PM

A switch on the new year predictions, and very much worthwhile. Two points: (1) Yes: get involved into Google+ now, and (2) Yes: get visual, not wordy.

Tonya McKinney's curator insight, January 10, 2014 8:29 AM

Definitely agree with the "more than words" content advice. Our social analysis shows us three key best practices for social "promotions." If you are going to promote on social you have to 1. be topical 2. communicate in direct, humanistic voice 3. provide social shareable content. What I do disagree here is "be creative," which is easier said than done. Better to have patience, shoot for real engagement than trying to crack the holy grail of viral social creative.

Michael Shaw's curator insight, August 15, 2014 2:06 AM

An interesting piece on 'Media trends to kill in 2014'

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This Week in Internet Marketing 2013 01 15 | Internet Marketing | Rise to the Top Blog

This Week in Internet Marketing 2013 01 15 | Internet Marketing | Rise to the Top Blog | Insights to Marketing & PR | Scoop.it
The days of January have been passing by almost as quickly as the ever-changing world of Internet marketing. To ensure you evolve with these rapidly moving
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Here you will find some articles to keep you up-to-date:
- 4 Ways to Boost Your Facebook Engagement With Promotions;
- Maximizing Your Meta Tags for SEO and CTR;
- 5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics;
- 3 Social Media Tips to Drive SEO; and

- 30 Ways to Promote Your Blog Content (Infographic).

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Digital marketing’s 2013 challenges

Digital marketing’s 2013 challenges | Insights to Marketing & PR | Scoop.it
2013 will be the year of retail everywhere, apps versus mobile-optimised sites, and the big privacy debate, according to Adobe’s Australia and New Zealand boss.
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