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Insights
Content for the online economy
Curated by Ehsan Noroozi
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Raspberry Pi 2: How to build a 3D-printed bow tie spy camera [REVIEW]

Raspberry Pi 2: How to build a 3D-printed bow tie spy camera [REVIEW] | Insights | Scoop.it
We took the tiny $35 Raspberry Pi 2 DIY computer and created a 3D-printed bow tie spy camera. Here's how we did it.

Via F. Thunus
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How Senior-Level Marketers Are Measuring Success

How Senior-Level Marketers Are Measuring Success | Insights | Scoop.it
Ask a marketer how they measure success and you’re likely to get some variation of the same answer: revenue growth, ROI, or increased conversion rates.

Via marketingIO
Ehsan Noroozi's insight:

Det här med att lista ut vad man får ut av alla sina ansträngningar.... Det är inte lätt och alla gör olika, men snart har vi knäckt den nöten med ett dunder-universal-verktyg. Som lite C-56 eller WD40 fast för marknadsföring online.

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marketingIO's curator insight, December 14, 2014 11:54 AM

ATTRIBUTION!! Note that we're not measuring views, clicks, shares, etc. Get away from the soft stuff and get hard core with your measurables.

Gabi Hirina's curator insight, December 14, 2014 12:16 PM
iNeoMarketing's insight: ATTRIBUTION!! Note that we're not measuring views, clicks, shares, etc. Get away from the soft stuff and get hard core with your measurables.
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How the HTC One M8 will put the pow in its pitch - CNET

How the HTC One M8 will put the pow in its pitch - CNET | Insights | Scoop.it
When is Batman's Commissioner Gordon an upgrade over Iron Man? In HTC's latest series of ads, starring an intense Gary Oldman. (The HTC One M8 will put some real "POW!
Ehsan Noroozi's insight:

Awesome marknadsföring moonwalkar på gränsen mellan självsäkerhet och arrogant

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5 things content marketing can learn from Klout's aggregation tool - Memeburn

5 things content marketing can learn from Klout's aggregation tool - Memeburn | Insights | Scoop.it
Memeburn
5 things content marketing can learn from Klout's aggregation tool
Memeburn
In order to create content that your market resonates with, you need to first establish how they interact with your brand.
Ehsan Noroozi's insight:

Klout är ett jättebra verktyg för att mäta inflytande online. Det blir även ett lätt sätt att tävla med andra och sig själv. Jag är tillexempel en dålig människa denna vecka då mitt klout är nere på 62. För 4 veckor sedan var jag uppe i 65. Då var jag kung.

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Want a Million Customers? Become a Growth Hacker

Want a Million Customers? Become a Growth Hacker | Insights | Scoop.it
Marketing guru Ryan Holiday explains why traditional marketing tactics are dead--and what has taken their place. (Marketing guru @RyanHoliday explains why traditional marketing tactics are impotent - and what has taken their place.
Ehsan Noroozi's insight:

tillväxthackare - Ordet tyder på en ny generation innom företagsledningar håller på att omdefinera arbetsmetoder.

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Heinz unveils personalised ‘Get Well’ Soup campaign for charity

Heinz unveils personalised ‘Get Well’ Soup campaign for charity | Insights | Scoop.it
Heinz has unveiled a campaign allowing users to personalise ‘Get Well’ tins of both tomato and chicken soup, which can be sent to an ill...
Ehsan Noroozi's insight:

Det blir fysiskt.... det är du gjorde online!

I denna kampanjen låter Heinz sina kunder att skicka ett personligt medelande på en burk soppa, som sedan levereras till någon med budskapet "get well soon".  Som ett vykort, fast en burk soppa istället. Smart tänkt Heinz. Jag gillar detta!

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Top Online Marketing Power Words (Hint: Free Is King) - Business 2 Community

Top Online Marketing Power Words (Hint: Free Is King) - Business 2 Community | Insights | Scoop.it
Top Online #Marketing Power Words (Hint: Free Is King) http://t.co/bAexEckUmg
Ehsan Noroozi's insight:

Riktigt bra artikel om ordets makt - i livet - i marknadsföring - online. Free är kung, men läs om vilka ord och utrryck att undvika. 

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Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week | Insights | Scoop.it
Learn how to optimize your Facebook page, check out some marketing observations from Gary Vaynerchuk, and read up on more of the latest Inbound Hub content.
Ehsan Noroozi's insight:

Vaynerchuck är killen bakom WineLibrary.com. Han kan det här med att sälja online.

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Did a Study Really Just Prove That Video Games Aren't Bad for Kids? - Slate Magazine (blog)

Did a Study Really Just Prove That Video Games Aren't Bad for Kids? - Slate Magazine (blog) | Insights | Scoop.it
Slate Magazine (blog)
Did a Study Really Just Prove That Video Games Aren't Bad for Kids?
Slate Magazine (blog)
A recent study came to a surprising conclusion: Maybe not!
Ehsan Noroozi's insight:

Va?! Har universiteten hunnit snappa upp vad kidsen vetat sen nintendo 8-bit?

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A Beautiful Visual on The Importance of Games in Learning ~ Infographic

A Beautiful Visual on The Importance of Games in Learning ~ Infographic | Insights | Scoop.it

Via Ana Cristina Pratas
Ehsan Noroozi's insight:

Det här med Lek för lärande. #FTW

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Social media habit study: Scientists seek insight into your habits, patterns ... - WPTV

Social media habit study: Scientists seek insight into your habits, patterns ... - WPTV | Insights | Scoop.it
WPTV
Social media habit study: Scientists seek insight into your habits, patterns ...
WPTV
All those postings, tweets, Flickr uploads and other social media interactions we have every day add up to a wealth of opportunity for scientists.

Via Thomas Faltin
Ehsan Noroozi's insight:

vi lever under uppbyggandet av ett kollektivt medvetande. Något jag tror vi haft en gång i tiden med förlorat längs vägen.

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New Web Science Institute launched

New Web Science Institute launched | Insights | Scoop.it
The University of Southampton launches England's second Web Science Institute looking at global implications of the world wide web.
Ehsan Noroozi's insight:

Kanske bara jag. Men UK, open data och titlar som Sir... ger inget förtroende hos mig.

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What Is the True Cost of Hiring a Bad Employee? [INFOGRAPHIC]

What Is the True Cost of Hiring a Bad Employee? [INFOGRAPHIC] | Insights | Scoop.it
What is the cost of a bad hire? We all know that hiring the wrong employees can cost organizations a huge amount of money, but this infographic presents some startling figures.
Ehsan Noroozi's insight:

@md_Joblink Något du kanske har nytta av @resultify

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Eavesdropping Barbie is "downright creepy," privacy advocates say

Eavesdropping Barbie is "downright creepy," privacy advocates say | Insights | Scoop.it
Mattel's new Hello Barbie uses an embedded microphone to record children's conversations and send their data to the cloud.

Via Danielle M. Villegas
Ehsan Noroozi's insight:

Big Data och gränsen mellan service och integritetskränkning. 

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Danielle M. Villegas's curator insight, March 16, 2015 3:07 PM

Since I'm learning a lot about digital marketing right now, and the "creepy factory" in determining when information is an invasion of privacy versus a wanted service, this article struck home. I mean, who thought that this was a good idea with a doll? I think I understand the original premise, but I can just imagine some Barbie cussing like a sailor eventually when it's being trained to talk. :-S Not kid friendly, and with customers who don't understand the information that they are providing is not necessarily public information. 

 

Try again, Mattel. 

 

Digital marketers and technical communicators can learn from this example when making content decisions. 

--techcommgeekmom

Chee Yee's curator insight, March 20, 2015 12:36 AM

Although it might seem to be a nice idea as young kids have 'someone' to confide their secrets to and talking back to them without judging them, however, it is rather a bad idea when the barbie recorded their conversations and send the data to the cloud. Whatever was being told to the barbie might be something really personal and if the children knew that the conservation is not only between the barbie and her but rather her parents and also the Hello Barbie company, imagine how sad would the child be? 

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Six tips for quick, easy and effective content marketing - StartupSmart

Six tips for quick, easy and effective content marketing - StartupSmart | Insights | Scoop.it
Six tips for quick, easy and effective content marketing StartupSmart While we know how important content marketing is when it comes to generating interest and sales and have the best intentions of keeping our blogs and social media updated, the...
Ehsan Noroozi's insight:

En bra punktlista för hur man arbetar med och förhåller sig till sitt arbete med content marketing.

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The Case For Case Studies | An often overlooked marketing idea ...

The Case For Case Studies | An often overlooked marketing idea ... | Insights | Scoop.it
When you're marketing your business there's always a need for fresh, original content. And when it comes to that content, there's one element that often gets overlooked ...
Ehsan Noroozi's insight:

Berätta om din framgång! Det genererar mer framgång. 

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lQXJw0u.png (1283×712)

lQXJw0u.png (1283×712) | Insights | Scoop.it
Ehsan Noroozi's insight:

Lite rolig statistik jag trillade över medan jag gjorde marknadsförings research.... om män och ansiktshår.

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The 3 Ways to Succeed at Content Marketing When...

The 3 Ways to Succeed at Content Marketing When... | Insights | Scoop.it
Content marketing is becoming massively competitive. Here are the 3 ways you can respond and still succeed with content marketing.
Ehsan Noroozi's insight:

"Eventually, the content boom will weed out the weak and the lazy and the misguided"

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What Does a Day in Social Media Look Like? [Inf...

What Does a Day in Social Media Look Like? [Inf... | Insights | Scoop.it
Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?
Ehsan Noroozi's insight:

Insiktsfull #inforgraphic om varje dygn på sociala medier. 

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Storytelling Through Data: A New Inbound Marketing & SEO Report Structure | Online Marketing News

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure | Online Marketing News | Insights | Scoop.it
Storytelling Through Data: A New Inbound Marketing & SEO Report Structure http://t.co/LiR6qFQzGy
Ehsan Noroozi's insight:

Jag hade velat ha en bättre presentation av siffror, för sådanna som mig som inte är så bra på siffror. Då kan det här med storrytelling komma väl till pass. Infographics är ju ett steg på vägen. I artikeln efterlyser de en standard, vilket skulle motsvara storytellingens retorik. Då blir alla historier bra, för att berättandet är bra.

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Study Suggests Learning New Skills May Keep Aging Minds Sharp - CBS Local

Study Suggests Learning New Skills May Keep Aging Minds Sharp - CBS Local | Insights | Scoop.it
Study Suggests Learning New Skills May Keep Aging Minds Sharp CBS Local According to a new study from the Association for Psychological Science and the University of Texas, only certain activities that are mentally demanding aid cognitive function...
Ehsan Noroozi's insight:

Educete yourselfs or get dumber by the munite.

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY] | Insights | Scoop.it
Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by...

Via Thomas Faltin
Ehsan Noroozi's insight:

Hur högt värderar ni en köprekommendation på Facebook eller Twitter?

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Study: Netflix, YouTube traffic on the rise; peer-to-peer file sharing nears ... - PCWorld

Study: Netflix, YouTube traffic on the rise; peer-to-peer file sharing nears ... - PCWorld | Insights | Scoop.it
The Guardian
Study: Netflix, YouTube traffic on the rise; peer-to-peer file sharing nears ...
Ehsan Noroozi's insight:

Kan sammanförandet av Youtube och Google+ bli ett hot för Facebook?

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New Study From Havas Worldwide Reveals Critical Factors In Brand Success

NEW YORK, Nov. 12, 2013 /PRNewswire/ -- Facing universal skepticism from consumers and stiff competition from a sea of competitors, how can a brand differentiate itself to win a loyal following—or at the very least, to prove itself worthy of its...

Via Thomas Faltin
Ehsan Noroozi's insight:

Ännu ett univertistet bevisar ännu en gång att

för att framgångsrikt bygga varumärke måste du:

* engagera dig i samhället.

* vara öppen med din agenda.

* dela kundens värdegrund och agenda för att skapa en bättre värld.

* ta hand om din personal

* gå till handling lokalt.



Något stelt skrivet men informativt.

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Infographic: 25 Awesome Social Media Tools - Ma...

Infographic: 25 Awesome Social Media Tools - Ma... | Insights | Scoop.it
It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.
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