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Abundance on Trial: The Cultural Significance of “Sustainability” - by Joshua J. Yates | IASC-Culture.org

Abundance on Trial: The Cultural Significance of “Sustainability” - by Joshua J. Yates | IASC-Culture.org | Insights behind the Ideas | Scoop.it

Every now and then a single word emerges from our common parlance to achieve the status of a master term. Such a word gives expression to discrete needs and purposes, but it also provides a perspicuous lens through which to view the ethical disposition and emotional temper of a culture at a particular moment in time. The argument of this essay is that “sustainability” has become just such a word for our moment, deserving closer attention than it has so far received.
This essay seeks to address a set of neglected questions about the cultural significance of sustainability’s rise to a master term in our society and to distill its deeper moral and ethical salience from the wide spectrum of its connotations and applications. We will see how varying concerns over what Americans (and humans more generally) are not presently sustaining reflect a deep-seated anxiety that goes to the very heart of our most basic assumptions about what it means and takes to thrive in the contemporary world. Specifically, we will see how such assumptions are themselves connected to growing uncertainty over whether the relationship between humans and nature is one primarily defined by scarcity or abundance. In light of these anxieties and uncertainties, we will also see how the rise of sustainability to a master term represents accumulating disappointment and disillusionment with those key terms once believed constitutive of modern progress—terms like “development,” “improvement,” and “growth.” The cultural significance of sustainability, in other words, is related to the mounting scrutiny and doubt now facing the master terms of modern progress.


Via Jose Murilo
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The top storytelling brands | Trends | Marketing Week

The top storytelling brands | Trends | Marketing Week | Insights behind the Ideas | Scoop.it

"Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble ..."


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Technology Insights 2012

Technology Insights 2012 | Insights behind the Ideas | Scoop.it
Download our Technology Insights 2012 report - covering all the key trends, opportunities and challenges facing the UK IT & Telecoms sector in the next ten years (67% of UK #IT #vacancies in next 3yrs to be for #ICT #Managers, IT #Strategy &...
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Rescooped by andrew stephenson from StoryBranding: How brands can embrace the power of story
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How the 'I Am' Statement Can Improve the Creative Brief - Adrants

How the 'I Am' Statement Can Improve the Creative Brief - Adrants | Insights behind the Ideas | Scoop.it

Why do we call them "creative" briefs anyway? 


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Rescooped by andrew stephenson from Psychology of Consumer Behaviour
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Did Annoying Genius Ads Take a Bite Out of Apple Brand?

Did Annoying Genius Ads Take a Bite Out of Apple Brand? | Insights behind the Ideas | Scoop.it

the recent "Genius" ad "People are decrying it as one of Apple's most disappointment campaigns of all time, dubbing it 'cheesy,' 'cringe-worthy,' 'intellectually cheap' and 'poorly executed.'"


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Rescooped by andrew stephenson from Enhancing Creativity, Creative Thinking and Innovation
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» Creativity and Chaos - The Creative Mind

» Creativity and Chaos - The Creative Mind | Insights behind the Ideas | Scoop.it

Creative thinking involves dual and often opposing qualities such as convergence & divergence, control & abandon, order & disorder, certainty & uncertainty.


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Abundance on Trial: The Cultural Significance of “Sustainability” - by Joshua J. Yates | IASC-Culture.org

Abundance on Trial: The Cultural Significance of “Sustainability” - by Joshua J. Yates | IASC-Culture.org | Insights behind the Ideas | Scoop.it

Every now and then a single word emerges from our common parlance to achieve the status of a master term. Such a word gives expression to discrete needs and purposes, but it also provides a perspicuous lens through which to view the ethical disposition and emotional temper of a culture at a particular moment in time. The argument of this essay is that “sustainability” has become just such a word for our moment, deserving closer attention than it has so far received.
This essay seeks to address a set of neglected questions about the cultural significance of sustainability’s rise to a master term in our society and to distill its deeper moral and ethical salience from the wide spectrum of its connotations and applications. We will see how varying concerns over what Americans (and humans more generally) are not presently sustaining reflect a deep-seated anxiety that goes to the very heart of our most basic assumptions about what it means and takes to thrive in the contemporary world. Specifically, we will see how such assumptions are themselves connected to growing uncertainty over whether the relationship between humans and nature is one primarily defined by scarcity or abundance. In light of these anxieties and uncertainties, we will also see how the rise of sustainability to a master term represents accumulating disappointment and disillusionment with those key terms once believed constitutive of modern progress—terms like “development,” “improvement,” and “growth.” The cultural significance of sustainability, in other words, is related to the mounting scrutiny and doubt now facing the master terms of modern progress.


Via Jose Murilo
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Rescooped by andrew stephenson from Psychology Update
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Subliminal: The new unconscious and what it teaches us about ourselves

Watch academic and bestselling author Leonard Mlodinow as he unravels the mysteries of the unconscious mind, and shows its remarkable and unexpectedly powerf...

Via Stewart-Marshall, Natalie Stewart
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Rescooped by andrew stephenson from Digital Delights - Digital Tribes
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Foucault and social media: the call of the crowd

Foucault and social media: the call of the crowd | Insights behind the Ideas | Scoop.it
This is the final instalment in a three-part series on social media and ‘subjectivation’ (Michel Foucault’s term for the self-construction of identity).

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Coca-Cola Freestyle and the nightmare of too much choice - Forbes

Coca-Cola Freestyle and the nightmare of too much choice - Forbes | Insights behind the Ideas | Scoop.it

"As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive ..."


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Rescooped by andrew stephenson from StoryBranding: How brands can embrace the power of story
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Insights behind the Ideas | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Jim Signorelli
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Eric Van Camp's curator insight, January 7, 2013 11:55 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

Rescooped by andrew stephenson from A Cultural History of Advertising
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John Powers: An Honest Advertising Man

The 1800s was a time of gross exaggeration and lies in the business of advertising. Then along came John Powers who believed that advertising was simple: tell the truth- plain and simple!..


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Rescooped by andrew stephenson from Internet Psychology
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How digital culture is rewiring our brains | smh.com.au

How digital culture is rewiring our brains | smh.com.au | Insights behind the Ideas | Scoop.it
How digital culture is rewiring our brains #neuropsychology #cyberpsychology http://t.co/BnGcIbMZ...

Via Graham Jones
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Rescooped by andrew stephenson from Enhancing Creativity, Creative Thinking and Innovation
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Milton Glaser on Creativity

Milton Glaser on Creativity | Insights behind the Ideas | Scoop.it

You may not know his name, Milton Glaser (b.1925) but you will for sure know some of his iconic designs. From his famous 1971 Bob Dylan poster to the I Love New York logo, he is one of the really important graphic designers of the last fifty years. In the short film below by the folks at ON Creativity, Glaser shares some thoughts. Refreshing and interesting.


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Rescooped by andrew stephenson from The Web Design Guide and Showcase
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Web Site Prototyping on Paper: Analog Tools for Web and Mobile Designers

Web Site Prototyping on Paper: Analog Tools for Web and Mobile Designers | Insights behind the Ideas | Scoop.it

Robin Good: If you like to go back to pen and paper to draw your sketches, rather than launching the latest web prototyping tool, you are probably still doing the best thing. 

 

As Milos Nedved writes on 1stwebdesigner: "...analog methods of prototyping are especially valuable right at the beginning of projects – when speed matters the most.

 

Working with paper, or perhaps a whiteboard, can accelerate the speed of our learning loops.

 

Sketch, feedback, sketch, feedback, sketch feedback – you can go through dozens of iterations in one day and you’ll set solid foundations for the rest of the work.

 

Consider it kind of premium insurance. Getting rough feedback quickly can save you a lot of work."

 

The article contains a short review of a set of analog, paper-based, web design/ mobile prototyping tools.

 

Useful. 8/10

 

Full article: http://www.1stwebdesigner.com/design/paper-prototyping-analog-tools-web-mobile-designers/

 

 


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Rescooped by andrew stephenson from Consumer Empowered Marketing
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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Insights behind the Ideas | Scoop.it

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 

 

2) 40% of people will respond better to visual information than plain text. (Source: Zabisco) 

 

3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab) 

 

4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex) Tweet This Stat!

5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz) 


Via Richard Meyer
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