Insighting : Exploring theories, tools and methods
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Martin Silcock from Customer Service: Aussen fächern-innen bündeln
Scoop.it!

Customer experience - it's not about being great, it's about being effortless

Customer experience - it's not about being great, it's about being effortless | Insighting : Exploring theories, tools  and methods | Scoop.it
Stop trying to delight your customers" is not the mantra we expect to hear. But the data points towards a different goal: the effortless experience.

Via Harald Henn
more...
Roberto Nocera's curator insight, April 8, 2:34 AM

"Effortless experience" instead a simple cool customer experience

康家菱's curator insight, April 24, 9:47 AM

紀錄

Rescooped by Martin Silcock from LeadershipABC
Scoop.it!

A Simple Formula for Changing Our Behavior

A Simple Formula for Changing Our Behavior | Insighting : Exploring theories, tools  and methods | Scoop.it

Changing behavior doesn’t come naturally. If we want to learn, we need to tolerate the feeling of inauthenticity long enough to integrate the new way of being. Long enough for the new way of being to feel natural.

 

 


Via Kenneth Mikkelsen
Martin Silcock's insight:

"If we want to learn, we need to tolerate the feeling of inauthenticity long enough to integrate the new way of being. Long enough for the new way of being to feel natural"

 

And to help learn a new behavioural response follow these steps

 

Identify the problemState what needs to happenOffer to help

 

It may feel inauthentic at ffirst...and that is learning

more...
Donna Bryan's curator insight, October 16, 2015 11:13 AM

Works!

Ilene Wasserman's curator insight, October 17, 2015 11:32 AM

Changing patterns of behavior require both intention, focused experimentation and support from others.  This article supports the work of becoming a deliberately developmental organization.  Gaining the support of people you work with and live with is essential.


Larry Sandoval's curator insight, December 26, 2015 6:40 PM

Behavior is everything

Rescooped by Martin Silcock from The Neo-Generalist
Scoop.it!

How to solve the world's biggest problems

How to solve the world's biggest problems | Insighting : Exploring theories, tools  and methods | Scoop.it

Interdisciplinarity has become all the rage as scientists tackle climate change and other intractable issues. But there is still strong resistance to crossing borders.

 


Via Kenneth Mikkelsen
Martin Silcock's insight:

Article covers the challenges and benefits of interdisciplinary working in academia.  I have loved th  idea of this from reading the activities of the Santa Fe Institute. Cross connecting idea between disciplines just seems common sense.

 

There are many  implication  for marketing and business  too.

 

Marketing has been fragmenting as a discipline.  Maybe interdisciplinary thinking can help counterbalance this. What big problems ate  therr that could become the  focus for this?

more...
Kenneth Mikkelsen's curator insight, October 15, 2015 11:51 AM

The problems challenging us today, the ones really worth working on, are complex, require sophisticated equipment and intellectual tools, and just don't yield to a narrow approach.


Scooped by Martin Silcock
Scoop.it!

From Data to Insights: how to build accurate customer insights from...

This case study for the RTO2 project (Real-Time O2) delves into the different parts of social media monitoring tools and analysis. Presented at MRS Social Medi
Martin Silcock's insight:

Interesting description of a process for boilng down social media data sources into insights.  Important to identify the needs of different parts of business for using the outputs.

 

Nice visualised dashboards and displays of data, however I wonder how they stimulate the conversation about what to actually do about the insights. 

more...
No comment yet.