The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories. OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
There is no cure for presentation stage fright. You can reduce the symptoms with beta blockers, but when the drugs wear off, you're still… you. You're still up there with a cracking voice, runaway heart rate, and nauseating dread.
In the last ten years electronic communication has become a critical tool that business life depends on. The advances in email and the internet have created a huge paradigm shift in the way we share information and ideas – making it easier than...
BusinessNewsDaily Beyond PowerPoint: 10 Business Presentation Tools BusinessNewsDaily Haiku Deck also offers an assortment of professional designs and color schemes, eliminating the need for any design skills to polish and balance presentations.
The writing process for a presentation begins when you greet that first blank slide on the screen or on the page. This is your time to bring your message to life to impress your audience with its flow, concision, and clarity.
As part of our Intelligent Communication Expert series I recently interviewed James Wycherley, Director of Customer Analysis at Barclays Bank and Chairman of the Advisory Board at Insight Management Academy.
New York Times (blog) In Modern Marketing, a Big Dose of Data in the Creative Juices New York Times (blog) Computers are once again transforming the business of marketing, infusing the art with science.
Entrepreneur 5 Presentation Lessons From Apple's New Rock Star Entrepreneur Apple CEO Tim Cook introduced Federighi as “Superman” at Apple's annual WWDC developers conference on June 2. Cook may have been referring to Federighi's presentation skills.
Forbes Got Data? It Won't Help You Make a Decision Forbes In other words, it isn't information — it's just data. You need information for decision making. The data itself is usually not very helpful as is.
Listening intently isn't just for journalists. Here's how to sharpen your interviewing skills to get the most out of your connections. (6 Powerful Communication Tips From Some Of The World's Best Interviewers By Courtney Seiter...
Let’s face it. We live in a world full of judges and you are going to be judged by every single person the next time you take the stage. Last week, I discussed 5 Killer Ways to Open Your Next Presentation to help you minimize some of that judgment.
When people describe me, assertive is the last word they use. This has cost me a lot, both professionally and personally, because of missed opportunities. But can we learn to be more assertive? And what is the right level of assertiveness?
Simplicity is a powerful tool for a presenter; it removes the excess and reveals the heart of your message. Are you complicating your presentation content or delivery with jargon that diminishes its strength?
Big Data's Big Meaning For Marketing Forbes Big data this, big data that. Hardly a day goes by when we're not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems.
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