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Hot topics in storytelling, data, content and presentation skills.
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4 Storytelling Essentials for Your Marketing Message from a Professional Storyteller

4 Storytelling Essentials from an expert, professional storyteller and screenwriter.
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Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Intelligent Communications | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?

Via Karen Dietz
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Karen Dietz's curator insight, June 11, 2014 7:06 PM

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Color Theory Basics for Presentation Design

Color Theory Basics for Presentation Design | Intelligent Communications | Scoop.it
“Colors speak all languages.” – Joseph Addison In 1706, Sir Isaac Newton created the first color wheel; a rotating disk with arrangements of complimenting colors that, when spun, appeared to be white.
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Expert Interviews: OxfordSM

As part of our Intelligent Communication Expert series I recently interviewed Richard Saunders, Associate Consultant at OxfordSM.
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10 Public Speaking Habits To Avoid At All Costs

10 Public Speaking Habits To Avoid At All Costs | Intelligent Communications | Scoop.it
Bad habits occur daily in the workplace by presenters who are otherwise smart, accomplished professionals. (RT @SpeakerHelp: Well said!
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Intelligent Communications | Scoop.it
The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories. Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories. OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
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Why Most People's Charts & Graphs Look Like Crap

Why Most People's Charts & Graphs Look Like Crap | Intelligent Communications | Scoop.it
Learn how to better represent your data with easy-to-comprehend visuals. (Rookie mistakes in data visualisation: http://t.co/zNTQJC1MNj)
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Presentation Skills Considered Harmful

Presentation Skills Considered Harmful | Intelligent Communications | Scoop.it
There is no cure for presentation stage fright. You can reduce the symptoms with beta blockers, but when the drugs wear off, you're still… you. You're still up there with a cracking voice, runaway heart rate, and nauseating dread.
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The future is nearer than you think

  In the last ten years electronic communication has become a critical tool that business life depends on.  The advances in email and the internet have created a huge paradigm shift in the way we share information and ideas – making it easier than...
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Beyond PowerPoint: 10 Business Presentation Tools - BusinessNewsDaily

Beyond PowerPoint: 10 Business Presentation Tools - BusinessNewsDaily | Intelligent Communications | Scoop.it
BusinessNewsDaily
Beyond PowerPoint: 10 Business Presentation Tools
BusinessNewsDaily
Haiku Deck also offers an assortment of professional designs and color schemes, eliminating the need for any design skills to polish and balance presentations.
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Five Ways to Strengthen Your Presentation Writing

Five Ways to Strengthen Your Presentation Writing | Intelligent Communications | Scoop.it
The writing process for a presentation begins when you greet that first blank slide on the screen or on the page. This is your time to bring your message to life to impress your audience with its flow, concision, and clarity.
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Stop 'Listening' And Start Anticipating Your Customers' Needs - Forbes

Stop 'Listening' And Start Anticipating Your Customers' Needs - Forbes | Intelligent Communications | Scoop.it
Forbes Stop 'Listening' And Start Anticipating Your Customers' Needs Forbes Listening is overrated when it comes to creating an exceptional customer experience.
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Expert Interviews: Barclays Bank

As part of our Intelligent Communication Expert series I recently interviewed James Wycherley, Director of Customer Analysis at Barclays Bank and Chairman of the Advisory Board at Insight Management Academy.
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Three Ways To Improve Presentation Skills with Audience Engagement.

Three Ways To Improve Presentation Skills with Audience Engagement. | Intelligent Communications | Scoop.it
In some "once upon a time," could anyone just talk endlessly at an audience? Now, they expect to be a part of the conversation.
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In Modern Marketing, a Big Dose of Data in the Creative Juices - New York Times (blog)

In Modern Marketing, a Big Dose of Data in the Creative Juices - New York Times (blog) | Intelligent Communications | Scoop.it
New York Times (blog) In Modern Marketing, a Big Dose of Data in the Creative Juices New York Times (blog) Computers are once again transforming the business of marketing, infusing the art with science.
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5 Presentation Lessons From Apple's New Rock Star - Entrepreneur

5 Presentation Lessons From Apple's New Rock Star - Entrepreneur | Intelligent Communications | Scoop.it
Entrepreneur 5 Presentation Lessons From Apple's New Rock Star Entrepreneur Apple CEO Tim Cook introduced Federighi as “Superman” at Apple's annual WWDC developers conference on June 2. Cook may have been referring to Federighi's presentation skills.
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Got Data? It Won't Help You Make a Decision - Forbes

Got Data? It Won't Help You Make a Decision - Forbes | Intelligent Communications | Scoop.it
Forbes Got Data? It Won't Help You Make a Decision Forbes In other words, it isn't information — it's just data. You need information for decision making. The data itself is usually not very helpful as is.
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Data visualisation – a selection of my favourites, June 2014 | Blog post

Data visualisation – a selection of my favourites, June 2014 | Blog post | Intelligent Communications | Scoop.it
Five of my favourites #datavis http://t.co/WYj4juCEZT
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6 Powerful Communication Tips From Some Of The World's Best Interviewers

6 Powerful Communication Tips From Some Of The World's Best Interviewers | Intelligent Communications | Scoop.it
Listening intently isn't just for journalists. Here's how to sharpen your interviewing skills to get the most out of your connections. (6 Powerful Communication Tips From Some Of The World's Best Interviewers By Courtney Seiter...
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Data science vs the hunch: What happens when the figures contradict your gut ... - ZDNet

Data science vs the hunch: What happens when the figures contradict your gut ... - ZDNet | Intelligent Communications | Scoop.it
ZDNet Data science vs the hunch: What happens when the figures contradict your gut ...
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#002: 3 Powerful Ways to Close a Presentation [Podcast]

#002: 3 Powerful Ways to Close a Presentation [Podcast] | Intelligent Communications | Scoop.it
Let’s face it. We live in a world full of judges and you are going to be judged by every single person the next time you take the stage. Last week, I discussed 5 Killer Ways to Open Your Next Presentation to help you minimize some of that judgment.
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How to Be More Assertive for Better Communication

How to Be More Assertive for Better Communication | Intelligent Communications | Scoop.it
When people describe me, assertive is the last word they use. This has cost me a lot, both professionally and personally, because of missed opportunities. But can we learn to be more assertive? And what is the right level of assertiveness?
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The Power of Simplicity

The Power of Simplicity | Intelligent Communications | Scoop.it
Simplicity is a powerful tool for a presenter; it removes the excess and reveals the heart of your message. Are you complicating your presentation content or delivery with jargon that diminishes its strength?
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This Is Why Data Journalism Is Failing - Forbes

This Is Why Data Journalism Is Failing - Forbes | Intelligent Communications | Scoop.it
This Is Why Data Journalism Is Failing
Forbes
Yet amidst the rubble a new form of the craft has emerged—data journalism.
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Big Data's Big Meaning For Marketing - Forbes

Big Data's Big Meaning For Marketing - Forbes | Intelligent Communications | Scoop.it
Big Data's Big Meaning For Marketing Forbes Big data this, big data that. Hardly a day goes by when we're not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems.
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